RETAIL CONFERENCE 2006: The Marketing of Magazines and Books

More than 600 magazine and book publishers, distributors, wholesalers, suppliers and retailers attended the 10th Annual Retail Conference, March 5-7, at the Omni Orlando at ChampionsGate in Florida. The event, whose theme was “innovation,” was hosted by Magazine Publishers of America (MPA) and International Periodical Distributors’ Association (IPDA). The event co-chairs were Mike Duloc, President & COO, Kable Media Services, Inc., and George Fisher, VP, Sales Director, Mass Merchandise, Random House, Inc.

As in previous years, highlights from the Retail Conference speaker’s presentations can be found in the Retail Conference section of the MPA website. If you attended the Retail Conference, but missed a particular session, visit www.magazine.org/retailconference to view the presentations.