|
Magazine/Publishing
Company |
Type of Digital
Initiative |
Description |
Date Announced |
| The Economist |
eReader partnerships |
The Economist has announced it is now available on Kindle and Kindle DX for either immediate download as a single issue or on a subscription basis. Kindle customers can find The Economist in the Amazon Kindle Store where they can purchase the weekly magazine and have it delivered wirelessly when the physical issue hits the newsstands. |
June 30, 2009 |
| Meredith |
Online Sales, marketing and research tools |
Meredith has launched a new sales, marketing and research 360° product designed to provide marketers and advertisers with multi-media, turnkey and measurable access to Meredith’s network of highly engaged ‘Gamma’ women. |
June 30, 2009 |
| Southern Living |
Online slideshows |
Southern Living has a new slideshow and recipe database dedicated to summer salads. |
June 29, 2009 |
| Marie Claire |
Twitter feed, reader-generated content, reader feedback |
Marie Claire is using Twitter not just as a way to feed readers but also to interact and get feedback from them as well as ideas for editorial content. |
June 26, 2009 |
| Playboy |
Facebook presence, video |
Playboy has 1.2 million Facebook Fans. The magazine has embedded Playmate videos on its profile page and links back to its magazine website. |
June 26, 2009 |
| The Economist |
Facebook presence, website and social networking app integration |
The Economist has over 137,000 Facebook Fans as of June 2009, andtheir Facebook main profile page features a search box that ties directly into the Economist’s online archive. |
June 26, 2009 |
| Teen Vogue |
Facebook presence |
Teen Vogue’s Facebook page features online contests, video and promotional giveaways. |
June 26, 2009 |
| More |
Website redesign, social networking, user generated content |
More magazine has redesigned its website, More.com to be part of “Real Girls Media Network,” a group of social communities connecting millions of women online, part-owned by parent company Meredit Corp bought a minority investment in last year. Tthe Real Girl’s Media platform enables greater social networking and user-generated content. |
June 24, 2009 |
| Condé Nast, Hearst, The Slate Group and Time Inc. |
Partnerships with Scroll motion, iPhone applications |
Scroll motion, the company behind the “Iceberg” reader app for the iPhone is developing distribution and revenue models with various magazines and newspapers. |
June 23, 2009 |
| Esquire, Harvard Business Review and Bon Appetit |
Partnerships with Scroll motion, iPhone applications |
Scroll motion, the company behind the “Iceberg” reader app for the iPhone is developing distribution and revenue models with various magazines and newspapers.
|
June 23, 2009 |
| Cosmopolitan |
Website relaunch, new navigation |
Cosmopolitan has redesigned itself for a “magazine” look online with drop-down navigations and illustrated links. |
June 23, 2009 |
| Uptown |
Video channel |
Uptown has a video channel “UptownLife TV” featuring their celebrity interviews and profiles of entrepreneurs. |
June 22, 2009 |
| Meredith; Parents and Family Circle |
Facebook presence, social networks |
Meredith plans to use Facebook to promote two social networks for parents this summer on the websites of Parents and Family Circle. |
June 21, 2009 |
| Lucky |
Online slideshow, ecommerce |
Lucky has a new online slideshow feature called "Shopping This Weekend!" where editors bring readers the best of what they're buying and where to get the best price. |
June 19, 2009 |
| Forbes |
Google partnership, online content |
Forbes Insights, in association with Google, announces the release of a new study, "The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information." The complete study is available at:www.forbes.com/forbesinsights. |
June 18, 2009 |
| The Atlantic |
Twitter feed |
The Atlantic’s website hit 1.2 million page views, the largest number since the November 2008 Presidential election because of its "Live-Tweeting the Revolution" on TheAtlantic.com’s Andrew Sullivan's Daily Dish blog. |
June 18, 2009 |
| The Knot |
Video series |
The Knot will have new episodes for its new series "The Knot Live" online on its web portal. |
June 18, 2009 |
| Essence |
CoverGirl partnership, Digital Tool, photos |
Essence.com is launching a digital makeover application created for African-American women. The tool, Makeover Magic is ponsored by the “COVERGIRL Queen Collection.” Makeover Magic, provides Black women with a virtual salon and makeup counter experience. Users can upload their photos, select from a diverse palette of cosmetics as well as relatable celebrity hair styles to “try on” before clicking to purchase. |
June 18, 2009 |
| Men’s Health |
iPhone app, paid mobile content, cross platform content |
“Men’s Health iPhone Workout Series” is among the first downloadable programs to use the iPhone paid apps technology. Readers can buy the basic mobile program for just $1.99 and then add new routines/content as they go along. The illustrated workouts are familiar routines from Men Health’s in-book and web bases physical training. |
June 18, 2009 |
| Newsweek |
Video Series |
Newsweek's "First Person" video series features video from citizen journalists and readers. |
June 17, 2009 |
| Reader’s Digest |
New website |
Reader’s Digest has launched a financial services website focused on financial products ranging from car insurance, home insurance, foreign exchange and savings plans. Consumers can obtain obligation-free information and quotes, as well as making purchases directly online through the website. |
June 17, 2009 |
| Martha Stewart Living Omnimedia |
Paid online content, video |
Martha Stewart Living Omnimedia has launched up Martha University, a new website section that will sell “how to” videos of recipes, home decor and weddings. The videos by iAmplify, will be sold for prices ranging from $5.95 to $12.95 |
June 16, 2009 |
| BusinessWeek |
Paid online content |
BusinessWeek is creating a special online version of its print magazine content available to subscribers only. The magazine’s content will be available on the website for all to see, but subscribers will get a different print content “experience” online. |
June 14, 2009 |
| OutdoorLife |
Blog, photo gallery, user generated content |
Mariah Media’s OutdoorLife has created a channel for J.R. Absher where he shares some of his hand-picked favorite wild and wacky stories about hunting, fishing and interacts with online readers |
June 12, 2009 |
| WIRED |
Blogs, video, Twitter feed |
WIRED’s business conference, “Disruptive By Design” was supported and reported from with photos and video after each session at: http://www.wired.com/epicenter/category/wiredbiz/. A live Twitter feed was also utilized for minute-to-minute updates at: @WiredBiz #WiredLive |
June 12, 2009 |
| Men’s Health |
Facebook presence, cross platform content, online community |
Men’s Health’s Facebook page features a standard open wall for readers to post and interact. It also showcases content from forthcoming issues, photos from special events, and video. |
June 12, 2009 |
| WIRED |
Facebook presence, cross platform content, online community |
Wired utilizes its facebook page to reach readers with its content from the magazine and website with news and video feeds. |
June 12, 2009 |
| Seventeen |
Facebook presence, photos |
Seventeen has 97,425 Facebook fans according to minOnline. Seventeen editors regularly solicit sources for upcoming stories and the wall includes event and party photos. |
June 12, 2009 |
| Fitness |
Content sharing partnership with Fine Living Network, cross-platform content |
A cross-platform collaboration featuring customized, co-branded segments with print and digital promotions. |
June 11, 2009 |
| Popular Science |
3D cover, interactive cover |
Popular Science’s July issue features a three-dimensional cover image. It is only visible when readers hold the cover up to a computer Webcam which then signals the computer to display Flash-based vector imagery. The computer shows a 3-D scene of energy producing windmills. The reader can interact with the cover by blowing on their computer microphone to move the windmill blades. |
June 11, 2009 |
| National Geographic |
User generated online and print content |
A special collector’s edition from National Geographic called Your Shot includes over 100 of the best user photographs submitted to the magazine’s website since they started gathering user generated photos in 2006. Readers can order the issue online and also customize it with the cover photo of their choice. ngm.com/yourshot |
June 11, 2009 |
| Time Out New York |
Rich media |
Billie Cohen profile of New York City’s long awaited “High Line” public parks project is augmented by a slideshow that illustrates the print article’s individual topics. |
June 11, 2009 |
| New Republic |
Website redesign, new channels
|
On August 15, the website will be redesigned around five channels with online book and film reviews to come later. |
June 10, 2009 |
| Everyday with Rachael Ray |
Website redesign, user generated features, blogs |
RachaelRayMag.com has redesigned the presentation of recipes, with more user-generated enabling features such as a wiki with editable listings for U.S. states that readers can contribute their experiences to and blog reviews reviews of travel destinations. |
June 10, 2009 |
| Food Network Magazine |
Online maps, video |
Food Network Magazine took its findings from its 50 state road trip to identify the one burger readers must absolutely try in each and every state and created an online “Burger Map.” The recipe section also contains a video series in which Bobby Flay beefs up basic burgers with regional toppings from Miami, the Bronx and more. |
June 10, 2009
|
| Seventeen |
Partnership with Habbo, Online virtual environment, social networking, online community |
Seventeen magazine launched its second virtual world online community in partnership with Habbo.com. This new branded online community allows teens to create avatars, instant message and interact in customized groups and clubs. |
June 10, 2009 |
| Travel + Leisure |
Website redesign, beta advance preview |
Travel + Leisure is offering readers an advance look at the new website by launching a beta version here: http://beta.travelandleisure.com/ |
June 8, 2009 |
| Afar |
New website |
Afar.com, will be a social networking site for experiential travelers to exist in tandem with its print counterpart. |
June 8, 2009 |
| Martha Stewart Living Omnimedia |
Ad Portal |
Martha Stewart Living Omnimedia has developed an in-house ad portal to provide advertisers with efficient paperless delivery and receipt of advertising materials. The portal has tabs for all the MSLO print magazines. |
June 7, 2009 |
| ESPN |
Web content, new pay wall structure |
The sports network's mag will start charging on the Web in summer 2009: As of June 5, Disney is closing its espnthemag.com website. The magazine’s web content, including articles and the ongoing Web video series&dash will be migrated to its paid “ESPN Insider” online service for $6.95 a month subscription, or $39.95 for a year. |
June 5, 2009 |
| Allure |
New ecommerce website |
Allure magazine has launched its Allure Virtual Store where online shoppers can access beauty products from major manufacturers and or book spa appointments and take part in a product tests and give feedback. The website’s retail partners are Dillard’s, Sephora and SpaBooker.com. |
June 5, 2009 |
| Forbes |
New online rankings with slide |
Forbes's "The Celebrity 100" is presented in a handy slide show with sorts available by name, pay, web rank, press rank and TV rank. |
June 4, 2009 |
| GamePro |
7-Eleven partnership online |
In August 2009, GamePro Media will begin supplying free quarterly game buying guides to nearly 6,000 7-Eleven stores across the U.S. At the same time, 7-Eleven will highlight the newest games coming to their stores on GamePro.com. |
June 3, 2009 |
| Sports Illustrated |
Website relaunch |
The redesign features new arrangements for navigation, new drop down menus featuring SI columnists, more photos/videos and also the SI vault of archives in now integrated into the channel navigation. |
June 3, 3009 |
| Gourmet |
Online social network |
Gourmet has launched GourmetGuestList.com, with features that let users plan events, send invites, assign tasks and plan their menus. Users also can share photos and recipes.. |
June 2, 2009 |
| Forbes |
Online Content |
Forbes has released results of its “Ad Effectiveness Survey,” online. The complete survey results are available at www.forbes.com/adinfo/research.html |
June 1, 2009 |
| Zinio |
Digital distribution |
More than 75 hotels owned by Starwood, the parent company of the Sheraton, W and Westin chains, will offer guests the ability to read digitally formatted magazines during their stays. |
May 28, 2009 |
| People |
Celebrity themed Game Channel |
People has a celebrity-themed game channel that allows readers to test their knowledge of pop trivia. It features, quizzes, crosswords and flip & match games. |
May 27, 2009 |
| Fortune |
Collaboration with FLYP media |
The web edition of a cover story from Fortune had a soundtrack and a troupe of Improv actors from Chicago. Readers flipped through nine pages that told the story with a mix of text, photo-illustrations, interactive graphics and video clips. |
May 24, 2009 |
| The New Yorker |
iPhone application created content |
The artist Jorge Colombo created a front cover for The June 1 New Yorker issue entirely with the iPhone application Brushes. |
May 24, 2009 |
| Esquire |
Digital video captured cover |
For the first time in Esquire's history its cover image was shot in digital video. Using the RedONE Hi Def video camera to record 10 minutes of loosely scripted footage with actress Megan Fox. |
May 22, 2009 |
| This Old House |
New online Community-based website, user generated content |
Stories and photos featured in the June pages of This Old House came exclusively from reader submissions to a specially created, community-based website. |
May 22, 2009 |
| Travel +Leisure |
Microsite, integrated marketing effort |
T+L is launching a microsite in support of the “Please Go Away” travel campaign which will also be featured on its print pages and on the roofs of Taxi cabs. |
May 22, 2009 |
| Popular Science |
Online content, photos |
Popular Science is featuring its 2009 Invention Award winners on its website. |
May 20, 2009 |
| Hearst |
Investment in online game company |
Hearst Interactive Media are helping fund VoxPop.TV to build out its game development platform. VoxPop.TV’s games are can be embedded by bloggers or publishers on their websites. |
May 18, 2009 |
| Newsweek |
Streaming live interview, Facebook partnership, social networking, online community |
Newsweek: editor Jon Meacham interviewedTreasury Secretary Tim Geithner and Facebook live-streamed the event. 900 users signed before the event to watch, and nearly 200 members have left wall posts prior to the transmission. Facebook users were able to react to and discuss the interview in real-time. |
May 18, 2009 |
| People |
Pay to download application |
People is offering its readers a “pay to download” application for access to its content available through the iTunes store. |
May 18, 2009 |
| Make, Martha Stewart |
Content sharing partnerships, content collaboration, new online channel |
Make has demonstrated its special brand of DIY projects on the Martha Stewart show and is now devoting a channel on its website to free PDFs of "how tos" and instructions on those projects. |
May 18, 2009 |
| Meredith |
Cross platform content, content sharing partnership |
Meredith Corporation and WE tv have announced a special multi-brand cross promotion initiative that will pair Meredith’s magazines such as Parents, Family Circle, Ladies’ Home Journal, Fitness, and American Baby, with several of WE tv’s upcoming original series. Under the agreement, Meredith titles will feature in-book editorial coverage and online promotions of WE tv original series. In select episodes, WE tv will showcase lifestyle and medical experts featured in Meredith titles, in addition to on-air banners featuring Meredith brands. |
May 18, 2009 |
| Newsweek |
Website relaunch and redesign, new features |
Newsweek is creating a stronger resemblance between the magazine and website with a smaller home page and a new tool called the "Intelligent Aggregator" that collects and organizes coverage from other websites. |
May 18, 2009 |
| Vibe |
Online Magazine |
Vibe is launching a new online magazine, TheMostmag.com. |
May 14, 2009 |
| Entertainment Weekly |
Youtube partnership |
The Time Inc. weekly is "guest-editing" YouTube's spotlighted video section on the home page today--marking the first time a consumer magazine has curated the module, according to the site. |
May 13, 2009 |
| Ebony, Jet |
Partnership with Destination DC, new web channel, video |
Destination DC is collaborating with EbonyJet.com to develop a new online channel showcasing travel destinations of interest to African Americans. The channel will feature custom video content and guided virtual tours. |
May 13, 2009 |
| Woman’s Day |
Interactive ads, mobile content, “snap” enabled ads |
Readers are invited to snap pictures with their mobile phones of any page in the magazine that bears an icon indicating it is "snap-enabled," then send their pictures to a designated website where they can receive a coupon or other offers direct from the advertiser. |
May 12, 2009 |
| Newsweek |
Online photo gallery and archive |
Newsweek has added an archive of historical Star Trek convention photos under its “The Culture” channel. |
May 12, 2009 |
| Slate |
New website |
The new site, Double X grew from a group blog created on Slate in October 2007 called The XX Factor, after the pair of X chromosomes in women. |
May 11, 2009 |
| Playboy |
Online game |
Playboy is in a licensing agreement with Jolt Online Gaming to launch Playboy Manager, a massively multiplayer online game that lets players manage a group of Playboy models. |
May 11, 2009 |
| InStyle |
Online channel, database, slideshow |
Special channel and database where readers can follow their favorite fashion designers and which celebrities are wearing their latest creations. |
May 11, 2009 |
| Essence |
Weekly series, CNN.com partnership, content sharing partnership, blogs |
Essence Communications announced a partnership to develop What Matters, a weekly news series focused on issues relevant to the African-American community. Inspired by the monthly “Our News” section of ESSENCE magazine, content for the segments can be viewed at the “What Matters” on-demand section at CNN.com. Essence.com will offer users articles, commentary, and blogs. |
May 11, 2009 |
| Sporting News |
Online application, Accuscore partnership |
SportingNews.com is partnering with Accuscore to create Fantasy Scout, an application that runs simulations of upcoming NFL games and predicts player performance. |
May 10, 2009
|
| Condé Nast |
Online subscription efforts |
Condé Nast has been investing in new efforts to generate more magazine subscription revenue from the Web. They will grow their consumer marketing divisions and begin by testing with in their business group, Golf Digest and Wired. The new subscription service will use subscription history and behavioral targeting to customize offers online according to Mediaweek. |
May 10, 2009 |
| Rodale |
Online subscription efforts |
Rodale has reduced its direct mail and is instead using a new system which combines Rodale’s offline and online databases of 60 million-plus names to aim for more than 18 percent of its net paid subscriptions through the Web and email offers in 2009. |
May 10, 2009 |
| Hearst |
Online subscription efforts |
In 2008, the Web was its biggest source of net paid subscriptions for Hearst, with one-fourth (2.2 million) of new users coming in that way. 95 percent of those online subscribers are new to Hearst titles according to Mediaweek. Hearst is using an in-house consumer marketing tool, producing more than 10,000 different campaigns in the past two years. |
May 10, 2009 |
| Forbes |
iPhone, iPod Touch application |
Forbes announced its new “Intelligent Investing” application, available on the Apple App online store. The application offers iPhone and iPod touch users access to the “Intelligent Investing” section on Forbes.com. Forbes’s “Intelligent Investing” is sponsored by the Zurich Financial Services Group. |
May 8, 2009 |
| Epicurious, Lucky |
iPhone applications |
iPhone applications by Epicurious and Lucky are ranked among the top five by minOnline. |
May 8, 2009 |
| Brides.com |
Online contest |
Brides.com is offering an online contest for the perfect bridesmaid. Sponsored by Ann Taylor and SuperClubs Breezes Resort Bahamas, The "Miss Independence" campaign encourages brides and their 'maids to submit their entries online. |
May 7, 2009 |
| Forbes |
New online content |
Forbes is adding a new list to its “Forbes Wealth Valuations” content online: “The Wealthiest Black Americans.” |
May 6, 2009 |
| Newsweek |
Semantic technology |
Newsweek is using the Peer39 platform which matches advertisements to related editorial content. |
May 6, 2009 |
| Forbes |
New Editorial Section |
Forbes announced that in 2009 it will be ranking the top-emerging companies in the United States for a new editorial feature, “America’s Most Promising Companies.” Forbes.com launched a new related editorial section within the Entrepreneurs channel, called Promising Companies, at: www.forbes.com/promising. HP is the preferred technology partner and sponsor of the America’s Most Promising Companies ranking. |
May 6, 2009 |
| Glamour |
Website channel relaunch |
Glamour.com has relaunched its shopping channel, which provides fashion and beauty products. |
May 6, 2009 |
| The Atlantic |
Blogs |
TheAtlantic has introduced new correspondents who will blog for its website: Daniel Akst, Richard Florida, Alex Gibney, William Haseltine, Hua Hsu, Lisa Margonelli, Richard Posner, Harry Shearer, Edward Tenner, Lane Wallace, James Warren, Abraham Verghese. |
May 5, 2009 |
| Time Inc |
Cross platform marketing |
Unilever will advertise seven of its brands within "Dinner Tonight" inside Cooking Light and online at MyRecipes.com, Under the agreement, will be promoted across Time Inc.’s print, online and mobile properties. |
May 4, 2009 |
| Cowboys & Indians |
Website redesign, integrated content, blogs, podcasts, video
|
Cowboys & Indians, has redesigned its website to feature content from the print edition of the magazine. It will also contain new blogs, podcasts and video contant. |
May 1, 2009 |
| Condé Nast |
iPhone, iPod applications, mobile content, mobile search |
Epicurious’ “Recipe” and “Shopping List” add on-the-go functionality to an online catalog of more than 25,000tested recipes in the Epicurious collection. A search box allows users to plug in any term and find what they need.
|
May 1, 2009 |
| The Knot |
Microsite |
ABC has partnered with TheKnot.com to create a wedding website for fictional Grey's Anatomy characters.. |
April 28, 2009 |
| Hearst |
New online portal and interface for advertisers, online efficiencies, new user features for subscribers |
Hearst is creating a new online portal enabling marketers and ad agencies to submit their ads online. Hearst has also created web-based tools for subscribers purchasing through the internet. |
April 24, 2009 |
| Men’s Health |
New seasonal online channel |
Men's Health has a "Beat Your Allergies" channel that includes a "Symptom Solver" section and a handy "Allergy Map." |
April 22, 2009 |
| Rodale |
Website reengineer, redesign and relaunch |
Rodale.com, the former home of Rodale’s corporate website, has been relaunched as an editorially-driven product for readers of its magazines. Rodale’s chairperson, Maria Rodale, will be editor-in-chief of the new portal. The company’s corporate site is now located at Rodaleinc.com. |
April 22, 2009 |
| TIME |
Online features and functions |
TIME has assembled its annual 100 most influential people in the world listing with new features and functions. Visitors can cast their votes for the leaders, artists, entrepreneurs and thinkers who they want to place into the “TIME 100.” |
April 22, 2009 |
| National Geographic |
Online channel, video |
National Geographic's Environment channel has special content celebrating Earth Day and the planet; online video programming, quizes as well as a $20,000 competition for the best "Green" idea. |
April 20, 2009 |
| Time Inc |
Ad network |
Time Inc has created a 26 website ad network online. |
April 20, 2009 |
| Fortune |
New online features |
Fortune has added features, more data, maps and details to its annual list of top 500 companies online. |
April 20, 2009 |
| OK! |
Partnership with Buzz media, content sharing partnership |
OK! is teaming up with Buzz Media, and entering their collection of over 30 pop culture websites. The partnership calls for OK! and Buzz Media to jointly sell ads share content and cross-promote each other’s editorial. |
April 20, 2009 |
| GQ |
Online guide |
GQ has an interactive continually updated database of the best hotels, restaurants, bars and stores in America. |
April 17, 2009 |
| Outside |
Buzzillions.com partnership, new “Outside User Reviews Channel” |
Buzzillions.com and Outside Magazine have launched a new user reviews channel on Outside Online (http://www.outsideonline.com). The new section is at http://UserGearReviews.OutsideOnline.com. |
April 15, 2009 |
| Hearst |
Online coupon partnership, new website section |
Hearst has partnered with Coupons.com to launch a “coupons and deals” section on Delish.com. |
April 13, 2009 |
| Brides |
Online contest, photo sharing |
Condé Nast's Brides.com is announcing a "Mothers & Daughters" contest sponsored by Beaches Resorts. Visitors can share how they are bonding with their mothers over wedding plans, and then upload mother-daughter photos. |
April 10, 2009 |
| Forbes Woman |
New website |
A new website for the rebranded print title with research, newsfeeds and conference information. |
April 8, 2009 |
| Sporting News |
iPhone application |
Baseball fans can download real time baseball scores and standings on this Sporting News iPhone application.. |
April 7, 2009 |
| Playboy |
Website redesign |
The new website relaunch will feature an online version of Playboy Forum, a new culture and lifestyle news section. Advertisers and sponsors will be offered new types of skins, new advertising formats; and more “pre-roll” ad buys. |
April 5, 2009 |
| Yoga Journal |
Digital Edition |
Yoga Journal is publishing its second-annual May digital edition in honor of Earth Day which is expected to reach more than one million readers. |
April 2, 2009 |
| Forbes |
Mobile reader for blackberry devices |
Forbes.com is announcing the launch of a mobile reader for BlackBerry users powered by Handmark, which can deliver the latest Forbes.com headlines to the BlackBerry in real time. |
April 2, 2009 |
| Hearst |
New online communities and features |
Hearst Digital Media is launching communities on Seventeen.com and CosmoGirl.com. Teens who register to “Get Advice!” on Seventeen.com and “Ask It” on CosmoGirl.com can ask questions on fashion, health, beauty, dating from Hearst editors. Users can get ranked and then be designated as experts. |
April 2, 2009 |
| Glamour |
Google partnership, online apps |
iGoogle, the customizable version of the Google home page will begin hosting a “gadget” for Glamour.com. The Glamour.com gadget opens the site to a wider potential audience of millions of iGoogle users. |
April 1, 2009 |
| Hearst |
eBay partnership, cross platform content, integrated content |
14 Hearst magazine brands will develop content on Ecological themes for their April Issues sponsored by eBay. ebay is also sponsoring a microsite tie-in. This is the first time Hearst has run an integrated program across all titles: Cosmopolitan, Esquire, Good Housekeeping, Harper’s Bazaar, O, The Oprah Magazine and Seventeen. |
April 1, 2009 |
| Time Inc., LIFE |
Photo website |
LIFE.com will provide users with access to more than seven million photos from the LIFE and Getty Images archives, with approximately 3,000 new photos from Getty Images added daily. |
March 31, 2009 |
| InStyle |
Online tools |
InStyle.com has launched a Hollywood Makeover tool at http://www.instyle.com/instyle/makeover that lets women try on different looks and styles they have seen worn by their favorite celebrities.InStyle developed the tool with TAAZ, a San Diego technology company. |
March 30, 2009 |
| Popular Science |
Partnership with Science Channel, Integrated marketing partnership |
Popular Science and the Science Channel are building a platform with a seamless cross-platform approach for advertisers, readers and viewers that will optimize interaction between print and broadcast and web content. |
March 27, 2009 |
| Various titles |
Online archives |
Sports Illustrated’s http://vault.sportsillustrated.cnn.com/
Playboy’s archive at http://www.playboyarchive.com/ American Heritage’s archive at http://www.americanheritage.com/articles/magazine/ah/
Popular Science’s Googled compendia
-And TIME magazine’s own archive at http://www.time.com/time/archive are among the very best on the web according to minOnline editors. |
March 27, 2009 |
| Esquire |
Slideshow, online content |
Esquire editors have conspired to put together their very own “guide to breaking the law a little, and only when it's worth it.” This illustrated guide is facebook enabled with handy widgets. |
March 26, 2009 |
| Parenting |
Online networking community |
Parenting magazine is expanding its online community with its “Mom Congress on Education and Learning” in partnership with Georgetown University. The online initiative’s goal is to facilitate contact between parents and lawmakers on the topic of reforming American education online at http://www.parenting.com/momcongress . |
March 25, 2009
|
| Gourmet |
Integrated marketing partnership with Showtime and MACY’s, microsite |
Gourmet is collaborating with sponsor showtime to promote the original series, “The Tudors.” The print ads are a four-page gatefolds in the April issue of Gourmet magazine, which orchestrated the multiplatform deal for Showtime. At a companion microsite at http://www.tudorsroyalfeast.com/ visitors can recreate the feasts featured on the show and in ads by looking up recipes and click to buy the tableware from Macy’s. Gourmet will host an event at the Times Square headquarters Condé Nast. March 24, 2009 |
March 24, 2009 |
| Hearst |
Cross platform media content, eBay partnership, content distribution partnership |
Cosmopolitan, House Beautiful and Popular Mechanics’ April issues will feature editors’ perspectives on the environment and sustainability. This special cross platform event and awareness campaign will comprise eBay banners on Hearst’s websites and a new green-themed channel on eBay to which Hearst’s green lifestyle website http://www.thedailygreen.com/ will contribute content. |
March 22, 2009 |
| Playboy |
Free online archive of back issues |
Playboy has partnered with Bondi Digital and Microsoft to place over fifty back issues of Playboy online from the years 1954 through 2007. They appear complete as they did in the physical print versions, with advertisements. |
March 20, 2009 |
| Time Inc. |
iPhone applications, WAP site, mobile content |
Time Inc. has announced several WAP websites and iPhone applications with apps for Golf.com, CNNMoney.com (the portal for Fortune and Money magazines) among the first to launch. |
March 19, 2009 |
| Glamour |
Slideshows, video |
Glamour has created a multimedia companion section to its ongoing 70th anniversary celebrationwith images from its photo shoots over the years, slideshows of new tributes to icons who moved fashion, politics and culture over the decades |
March 18, 2009 |
| Popular Science |
Digital edition, online spin off
|
Popular Science is launching a quarterly rich media digital platform called Genius Guide available here: popsci.com/geniusguide |
March 18, 2009 |
| American Express Publishing, Time Inc. |
Integrated marketing, cross platform media content, mobile content, content distribution partnership |
American Express Publishing is relaunching a multiplatform travel guide program with Time Inc. and CNN. Special guide booklets will run in issues of AmExpress’s Travel + Leisure, Food & Wine and Departures. Time Inc. will participate with titles like Fortune, Money and Time Style & Design. CNN will also prtner by airing co-branded segments on its networks starting on March 21. CNN will provide news, information and video on its websites and mobile site. |
March 18, 2009 |
| Time Inc. |
User selected content, digital editions |
Time Inc. is experimenting with a personalized aggregated magazine that combines reader-selected sectionsfrom eight titles. Sign-ups are available immediately at http://www.timeinc.com/mine the first issue is to be shipped via mail in early April. Online subscribers will get digital editions in a special e-reader format that allows virtual page turns. Toyota and Lexus are the first sponsors. |
March 18, 2009
|
| Martha Stewart Living |
New website, blog |
Martha Stewart Living Omnimedia is launching a multiplatform initiative for pet owners at www.marthastewart.com/pets. The new website provides information on pet care and also includes a blog from Martha's bulldogs called "The Daily Wag." Purina PetCare is the initial sponsor. |
March 17, 2009 |
| Forbes |
New online network |
Forbes has announced the launch of the Forbes CMO Network at www.forbes.com/cmo-network. This new section on Forbes.com offers breaking news stories, regular feature columns, video segments, case studies, trend tracking, in-depth interviews, commentary and an online community specifically targeted to senior-level marketing, media, agency and advertising executives. Forbes Executive Editor Melanie Wells, will serve as the network’s Editor. |
March 16, 2009 |
| Foreign Affairs |
New website, online archive |
Foreign Affairs, has created its very first website, ForeignAffairs.com. The website will feature roughly 30% of the editorial content of a typical issue online free of charge. Paid subscribers can see the entire magazine online and search archives dating back to 1961. |
March 13, 2009 |
| The Atlantic |
New online channel |
The Atlantic has launched the brand new "Food Channel" at http://food.theatlantic.com. |
March 13, 2009 |
| Condé Nast |
Content distribution, ad sharing partnership with Hulu |
Condé Nast has reached ad share agreement and content distribution relationship, with Hulu.com, the online video hub that offers TV shows, movies and video clips. |
March 11, 2009 |
| Popular Science |
Digital magazine launch |
Popular Science is launching a new digital magazine offshoot called The Pop Sci Genius Guide to position the title for e-reader devices. |
March 8, 2009 |
| Martha Stewart Living |
Twitter feed |
Martha Stewart ‘s twitter feed has 50,000 followersas of March 2009 according to minOnline. |
March 6, 2009 |
| TV Guide |
Twitter feed |
TV Guide actively solicits readers to respond to celebrity news and teases upcoming stories in development according to minONline. |
March 6, 2009 |
| Newsweek |
Twitter feed |
Newsweek editors answer questions and enable two-way conversations. |
March 6, 2009 |
| Businessweek |
Twitter feed |
John Byrne, editor-in-chief, BusinessWeek solicit questions from his audience of 10,000 followers. Twitter updates contain exclusives about editorial meetings and forthcoming CEO interviews as well as updates on the BusinessWeek Online website. |
March 6, 2009 |
| Time Inc. |
More video, more original programs and video series |
CNNMoney is producing an expanded slate of online video programs. CNNMoney, will unveil eight new online business shows, with three rolling out immediately: "Conscious Capitalism," a weekly on corporate philanthropy; the twice weekly "Help Desk," on personal finance; and "New Money," will cover young entrepreneurs and rising stars of the business world. |
March 5, 2009 |
| Texterity |
New ranking, clipping tools |
Coverleaf.com revealed the top ten clipped articles of February 2009. This list will help magazine publishers tap into the preferences of their readers and to learn more about the type of content readers choose to clip, save and share through digital editions. |
March 3, 2009 |
| Cosmopolitan |
Online retail partnership |
Cosmopolitan has partnered with Guerlain for a new online retail project “Luxe for Less” which will launch in April. It will be promoted in the print magazine and linked to title's website. |
February 27, 2009 |
| Hearst |
Ebook, magazine reader device |
Hearst will launch an electronic reader for periodicals to make the reading of magazine article content accessible everywhere. |
February 27, 2009 |
| Harper’s |
Searchable online index |
Harper’s is making its “Harper’s Index” free to all visitors and it now features full keyword search capabilities. Readers can search 300 issues’ worth of Indexes by typing in key words. |
February 26, 2009 |
| Real Simple |
Website relaunch |
Real Simple is relaunching its website with additional content channels, new features and more video. |
February 24, 2009 |
| Money |
New online section |
Money has created an online section called the Ultimate Guide to Retirement on cnnmoney.com. It is a fully searchable aggregation of topics and strategies with hyperlinked frequently asked questions. |
February 24, 2009 |
| Sports Illustrated |
Content sharing partnership |
SI's Swimsuit edition will be launched as exclusive 5 minute minisodes on Sony Pictures Television's The Minisode Network. A total of 26 episodes will premiere on Sony's Crackle.com before expanding to partner outlets such as YouTube, Hulu and TV.com on March 16. |
February 24, 2009 |
| Kiplinger’s Personal Finance |
Car ranking tools, slideshow |
Kiplinger’s has set up a best cars and car deals section online of 2009 to coincide with its solutions for recession coverage in the upcoming March issue. It features slideshows and rankings of the new budget conscious cars. |
February 24, 2009 |
| Esquire |
Online Slideshow |
Esquire's editors have assembled a slideshow of the most stylish and also the most uninspired outfits worn by male stars on the red carpet. |
February 23, 2009 |
| Prevention, Men’s Health and Runner’s World |
iPhone applications |
Rodale has announced the ongoing development of new iPhone applications to come from Prevention, Men’s Health and Runner’s World magazines. |
February 22, 2009 |
| Rodale |
Integrated marketing programs, multiplatform conten |
Cook! an in-book magazine that launched in Prevention magazine just this February will appear across multiple formats, with an online section as well as its print components. |
February 22, 2009 |
| New Yorker |
Online book club, social network |
The New Yorker is launching an online book club enabling teams of readers to interactand exchange impressions on books without having to live in the same part of the world. |
February 13, 2009 |
| Forbes |
New website |
Forbes will launch FlipGloss an “interactive photo experience that lets you flip, hover and discover.” Forbes will also syndicate exclusive content to FlipGloss; such as a photo spreads and visuals from Forbes magazine and its websites. |
February 13, 2009 |
| Meredith |
Online Ad portals |
Meredith is partnering with SendMyAd.com, an online ad portal to provide its advertisers improved delivery and receipt of advertising in print magazines like Better Homes and Gardens, Family Circle, Ladies Home Journal, and Parents. SendMyAd.com allows advertisers to submit, approve and deliver materials to the publisher in PDFs. |
February 13, 2009 |
| Forbes |
New science section on website |
Forbes is launching a new section in its Technology Channel called “Breakthroughs.” |
February 18, 2009 |
| New York |
Video, User Generated Content |
New York magazine is partnering with Magnify.net to develop a Web 2.0 video service. Magnify is building a video player and provide easy embeds, encodes, and enhance community based search and sharing. The platform allows publishers to integrate user-generated video as well as aggregate existing video clips. |
February 18, 2009 |
| Sports Illustrated |
Cross platform content, content sharing partnerships |
Images, video and podcasts from the annual Sports Illustrated Swimsuit Issue are hyper-distribution-enabled with embed codesthat other websites can lift off of individual media and video clips. The video sharing deals have been made with major video streaming hubs: Daily Motion, Joost, MySpace, MyWaves, Veoh and YouTube. SI has now made over 100 videos available for hyper syndication off-site. |
February 17, 2009 |
| People StyleWatch |
Text Shopping features expanded, integrated marketing |
People StyleWatch has developed a print feature that allows readers to send text messages to get more information on and buy products displayed in the magazine’s editorial pages. People StyleWatch will apply the text-message embed feature to over 90 items in its March 2009 issue. Next to each featured item will be a code that readers can text to get links to a retailer’s or manufacturer’s official website. |
February 15, 2009 |
| Mother Jones |
Website redesign, social networking tools, online community tools, open source code, user generated content (User Built Applications), enhanced user profiles |
Mother Jones has redesigned and relaunched its website, and upgraded its community tools to optimize the user experience. Readers can create custom avatars, update and manage the items and channels they subscribe to and share with others on the online community. With the new redesign also comes an increased openness: Motherjones.com is utilizing open source code language Drupal. Readers are now encouraged to create their own onsite applications for themselves and other users. |
February 13, 2009 |
| Kiplinger’s Personal Finance |
New online Insurance Center |
Kiplinger.com has created a new online “Insurance Center” that will allow site visitors compare various kinds of insurance providers on price and coverage and terms according to Cynopsis.com. |
February 12, 2009 |
| Adweek |
Network relaunch, new tools and functionality, widgets, podcasts, video |
Adweek Media is relaunching its “At the Roundtable” network rebranding it as the “AdweekMedia Connect” professional network. Adweek will offer a range of new tools and features that let users share Adweek content. The revamped online network will feature easy-to-deploy widgets and podcasts and more video content. |
February 12, 2009 |
| Brides |
Online planning tools, Partnership with Bloomingdales |
Brides.com is partnering with Bloomingdale's to create new online tools for soon-to-be-wed couples. The 'Set Your Table' toolsets enable users to set a “virtual table” from selecting decorative plates and china to flatware and glasses. The interface allows the mixing and matching various patterns and colors with images from 300 different actual products sold by Bloomingdale's online representing 19 different brands. |
February 11, 2009 |
| Forbes |
Online rankings |
Forbes has launched its new “StarCurrency” ranking. Forbes ranks the Hollywood “bankability” of stars from industry surveys of professionals and posts them online. |
February 10, 2009 |
| Martha Stewart Living |
Ad inventory efficiencies |
Martha Stewart Living has made a deal to utilize Yieldex's BusinessIQ module. Yieldex’s enables publishers to forecast demand for specific ad inventory ahead of time. |
February 10, 2009 |
| Rodale |
Digital editions |
Texterity’s Coverleaf.com an online magazine newsstand is adding many of Rodale’s magazines: Best Life, Bicycling, Men’s Health, Organic Gardening, Prevention, Runner’s World, Running Times and Women’s Health which will be available at Coverleaf.com. |
February 3, 2009 |
| Time Inc. |
Content sharing partnership, broadband, mobile content, video |
Time Inc.’s magazine brands will stream 50 videos a week from CNNMoney.com, Health.com, InStyle.com, People.com, RealSimple.com and TIME.com in a new partnership with Verizon according to Cynopsis.com. |
February 3, 2009 |
| Hearst |
Content sharing partnership, broadband, mobile content, video |
Hearst Magazines Digital Media will provide six new videos to the Verizon broadband Hub each week from Good Housekeeping, with other Hearst magazines to follow. The Verizon Hub runs on any broadband connection of any high-speed Net provider. |
February 3, 2009 |
| The Atlantic |
New online channel |
The Atlantic is launching its new “Politics Channel” at http://politics.theatlantic.com/ The Politics Channel will be edited by Marc Ambinder and it will focus on covering the new administration. The channel will feature original reporting, posts, and interviews with features such as an at-a-glance look at President Obama by the numbers. Shell is the launch sponsor. |
February 2, 2009 |
| National Geographic |
Ongoing collaboration with Google Earth, content sharing partnership |
National Geographic is contributing content to “Ocean” in Google Earth. Among the media National Geographic will share are 12 videos narrated by Earle, including one video on the importance of oceans and their conservation and maps, video from the public television series “Wild Chronicles” and also from National Geographic’s website, nationalgeographic.com. |
February 2, 2009 |
| Lucky |
iPhone application, integrated content, mobile shopping |
Condé Nast’s Lucky magazine will introduce an iPhone application: “Lucky at Your Service,” that will link users directly to shoe store products and inventories. It will let readers browse by brand, color and size. Clicking the “Find It Near You” button will let users utilize zip codes or even GPS. The application showcases shoes from the March issue and the application will beupdated with new magazine features in the near future. |
February 2, 2009 |
| Hearst |
Online fragrance database, Online Fragrance Finder |
Hearst Magazines Digital Media has announced a partnership with Michael Edwards, creator of the annual guidebook Fragrances of the World. Hearst is launching a comprehensive online database for perfume industry professionals and fragrance lovers on the web. Hearst will launch the online Fragrance Finder for use by consumers searching for their ideal scents. The Fragrance Finder will launch throughout Hearst’s Digital Women’s, Teen and Men’s Networks, and the websites for Cosmopolitan, Esquire, Good Housekeeping, Harper's Bazaar, Marie Claire, Redbook, Seventeen and Town & Country, as well as Cosmogirl.com. |
January 26, 2009 |
| The Knot |
Social networks applications acquisition |
The Knot has acquired WedSnap, developer of Weddingbook, a Facebook wedding applicationWeddingbook allows couples to upload photo albums, create guestbooks, update details and important dates for friends as well as discussion boards. Weddingbook also enables online bridal registries. |
January 26, 2009 |
| Complex |
Additions to Ad network |
Complex Media will add seven new websites to its ad network, the “Complex Media Network” 12ozprophet.com, HeyOlivia.com, Highsnobiety.com, Kicksfinder.com, Sneakernews.com, Vladtv.com and Vdream.com. |
January 23, 2009 |
| The Atlantic |
New online business channel |
The Atlantic is building on the online success of its brand with the introduction of a brand new online business channel: Business.TheAtlantic.com. Bank of America is one of the launch sponsors for the channel. The channel will feature original posts, dispatches, interviews and more from a range of experts, including The Atlantic’s Megan McArdle, Tyler Cowen, Conor Clarke, Arnold Kling, Jim Manzi, Grant McCracken and Bart Wilson. |
January 22, 2009 |
| Time Out New York |
Content sharing partnership |
Time Out New York magazine, Google and Travelocity are partnering with New York Cityto launch and support nycgo.com, a new tourism website. Among Nycgo.com’s many tools, it will offer daily listings of events to be provided by Time Out New York. |
January 21, 2009 |
| Rodale |
Mobile applications |
Rodale is launching BLC Mobile, a mobile service that will support the BiggestLoserClub.com online program. Members can use their phones to update Club website features like weight loss progress and daily meal programs. |
January 21, 2009 |
| Meredith |
Social network for cooking and food |
Meredith is launching MixingBowl (www.MixingBowl.com), a new social network devoted to good food, nutrition, recipes and entertaining. |
January 21, 2009 |
| Meredith |
New Women’s online network |
Meredith Corporation is launching the “Meredith Women’s Network,”a group of premium websites devoted to topics important to women. |
January 21, 2009 |
| Brides |
Live video streams |
Brides.com will stream live video of 14 Valentine’s Day weddings from the Empire State Building in February. |
January 21, 2009 |
| Forbes |
New featured online columnist |
Forbes.com will soon debut a new weekly column by John Zogby to be called "The Way We'll Be.” This is the latest addition to the growing roster of weekly writers on the burgeoning “Opinions channel” on Forbes.com. |
January 19, 2009 |
| National Geographic |
New web portal |
National Geographic has announced the new GenGreenLife portal, which will offer news, e-commerce options and information on local green businesses and resources near you according to cynopsis.com |
January 15, 2009 |
| Outside's GO |
Digital editions |
Mariah Media will add two Zinio digital editions as Outside's Go Summer and Winter issues to its existing print issues. |
January 14, 2009 |
| The Knot |
Social networks applications acquisition |
The Knot has acquired Breastfeeding.com a website dedicated to providing advice on breastfeeding for first time mothers. |
January 13, 2009 |
| Cookie |
Video |
Cookie has announced it will produce more online video and web series programs in 2009. Cookie’s websites will feature more service focus videos as well. |
January 9, 2009 |
| Ebony, Jet |
Film, video production and distribution partnership for online and mobile |
Ebony and Jet will partner with Codeblack to produce six original features by the end of 2009 to be distributed online, on broadcast/VOD, DVD, digital and mobile. |
January 8, 2009 |
| Congressional Quarterly |
Mobile content, Blackberry and iPhone compatibility |
Congressional Quarterly magazine has launched mobile versions of its online services. Subscribers can use their BlackBerries, Palm Treos and iPhones to access CQ Today, CQ Schedules and CQ Member Profiles. |
January 8, 2009 |
| National Geographic |
Interactive Platform initiatives |
National Geographic Global Media is uniting National Geographic's Games, NG Mobile and NG Maps into the new “National Geographic Interactive Platforms Group.” Paul Levine, National Geographic Ventures SVP of Corporate Strategy and Development, will oversee the new global Interactive Platforms Group according to Cynopsis.com |
January 7, 2009 |
| Marie Claire |
Website relaunch, new content channels, blogs, video |
Marie Claire magazine will relaunch its website. All of the magazine’s content will have a corresponding presence online. There will also be new blogs and increased video content. |
January 6, 2009 |
| Hearst |
Website acquisitions |
Hearst Corporation it will acquire 1UP.com and its associated properties including GameVideos.com, MyCheats.com and GameTab.com. The deal is structured as an asset purchase between Hearst and the Ziff Davis Media. |
January 6, 2009 |
| Essence |
Video, cross platform initiative |
Readers can now log on to Essence.com and see video of each of the romantic proposals captured by Essence’s hidden cameras for the Will You Marry Me? 2009 competition. On February 13th, the announcement of the winning couple will be nationally televised for a pre-Valentine’s Day special. The winning couple will receive a $50,000 dream wedding courtesy of Essence. Tiffany & Co. is the sponsor of "Will You Marry Me? 2009." |
January 6, 2009 |
| Make |
Cross platform distribution, iTunes distribution, Youtube partnership |
Make magazine’s MakeTv will distribute across digital platforms as well as on traditional broadcast outlets like PBS affiliates. Episodes will be available on iTunes and also through a partnership with YouTube. Make wants to reach its readers across print, TV, online, video, and downloadable PDF files. |
January 5, 2009 |
