|
Magazine/Publishing
Company |
Type of Digital
Initiative |
Description |
Date Announced |
| Martha Stewart Living Omnimedia |
Cross platform content iniative, Yahoo! Partnership, content sharing partnership |
MSLO will partner with Yahoo, to create a distribution pipeline across the web, print, radio and TV. |
December 21, 2009 |
| Esquire |
iPhone edition, mobile phone content |
Hearst’s Esquire is the first major consumer magazine to publish complete and monthly iPhone editions. |
December 21, 2009 |
| Meredith Corp. |
Website relaunch, online community/ social networking, iPhone app, original online content; online quizzes, videos, interactive online tools |
The Meredith Parents Network, the leading media portfolio of parenthood brands, is creating new digital experiences for moms with three innovative launches: an all-new Parents.com, Parents Community, and an iPhone application for children. Recent enhancements to Parents.com include expanded original content; quizzes and checklists; hundreds of videos; and all-new interactive planning tools and calendars. |
December 15, 2009 |
| American Photo |
User generated content, iPhone content, online gallery, photos |
For many photographers, the cameraphone (such as the one on Apple’s iPhone) has become the equivalent of a daily journal; American Photo has created an online gallery capturing this burgeoning activity in photography. |
December 11, 2009 |
| Playboy |
iPhone app |
Playboy will feature its articles from current issues for mobile devices and the iPhone. |
December 10, 2009 |
| Various: Mother Jones, The Nation, Discover |
Microblogs, rss feeds, news feeds |
"The Copenhagen News Collaborative" is using Publish2 to create an automated feeds for readers while the magazine titles report from the historic conference in Copenhagen. |
December 9, 2009 |
| Men’s Health |
iPhone App |
Men's Health launches branded 'Eat This, Not That' App based upon the popular ongoing column. |
December 7, 2009 |
| The Atlantic |
Online distribution of content, Kindle optimization, |
The Atlantic announces a partnership with Amazon, introducing two new short stories each month via Amazon’s Kindle becoming the first magazine to deliver fiction exclusively to Kindle readers. |
December 7, 2009 |
| Hearst |
Video content |
Hearst Magazines Digital Media is partnering with video ad network YuMe to provide video advertising across its magazine properties online including Cosmopolitan and Good Housekeeping. |
December 7, 2009 |
| Glamour |
New blogs, new website channel |
The new channel is centered around a blog and will carry the tagline “For brides (and the people who have to put up with them).” |
December 6, 2009 |
| Meredith Corp. |
Cross platform content, broadband content |
Meredith plans to create broadband content based on its magazine brands; Family Circle, Parents and fitness. |
December 6, 2009 |
| Various: Time Inc., Hearst Corp., Conde Nast and Meredith Corp. |
Digital storefront, online distribution, eReader optimization, tablet optimization |
A media consortium will launch with four partners: Time Inc., Conde Nast, Hearst, Meredith to start building digital storefront for print in anticipation of new platforms and devices like Apple’s rumored tablet computer. |
December 4, 2009 |
| Wine Spectator |
Online tools |
Wine Spectator has a handy "Daily Wine Picks" feature on its website, which you can sort by price range according to your needs for dinner parties, gifts or holiday celebrations. |
December 4, 2009 |
| Hearst Corp. |
Digital subscription, digital newsstand service |
Hearst Corp. plans to launch a service called Skiff to sell digital versions of magazines on electronic readers and other devices. |
December 4, 2009 |
| Various: Bonnier, IDG |
Content distribution partnerships, eReader |
Bonnier, IDG and Technology Review strike content partnerships with Plastic Logic. |
December 3, 2009 |
| Complex |
Online gift guide |
The editors at Complex created a gift guide for the things readers would like to receive. This wish list feature allows readers to "nudge" people toward the gifts they'd like to get and offers marketers a chance to offer product in a unique online catalog setting customized by users. |
December 3, 2009 |
| Sports Illustrated |
Tablet version of magazine |
The tablet issues will include web content, live alerts, Tweets and video ads. |
December 3, 2009 |
| Better Homes and Gardens |
Online content |
Better Homes and Gardens magazine and BHG.com are featuring hundreds of creative Christmas ideas, including Christmas crafts and Christmas decorations to make any home, indoors and outdoors, sparkle during the holidays. Included are unique but simple Christmas tree decorating techniques and projects for the whole family to get involved in making Christmas ornaments. |
December 2, 2009 |
| Fine Cooking |
New blog |
Fine Cooking has announced the launch of "Un-Buckled," a new food blog by editor Laurie Buckle. |
November 30, 2009 |
| The New Yorker |
Online animation content |
The New Yorker imagines the first Thanksgiving dinner in this animated short. |
November 20, 2009 |
| Time |
New website |
TIME.com is launching Techland, a new technology, entertainment, games and culture website. |
November 16, 2009 |
| Forbes |
Online acquisition |
Forbes Media has announced its acquisition of FlipGloss Media, and its digital glossy insert photo publishing platform. |
November 13, 2009 |
| Time Inc. |
Content sharing partnership |
Time Inc. has partnered with iVillage to deliver recipes from magazines like Real Simple, Cooking Light and Southern Living. |
November 13, 2009 |
| InStyle |
Augmented Reality, AR |
The December issue will feature a cover with Taylor Swift. Readers who hold the issue to their web camera will see a 45-second video of Swift surrounded by falling snowflakes. The Augmented Reality technology is utilized throughout the issue for its “gifting in 3-D” marketing program. The title is sponsored by 12 new advertisers to the December issue. |
November 12, 2009 |
| Hearst Corp. |
Online Photo service integration, online photos, online scrapbooking, user generated content, downloadable tools, slideshows, video |
Hearst Magazines Digital Media is enabling online photo-sharing and scrapbooking on its CountryLiving.com and GoodHousekeeping.com sites. In partnership with Smilebox, the websites now feature downloadable tools for creating personalized greetings, slideshows, video and scrapbooks. |
November 12, 2009 |
| Fine Cooking, Better Homes and Gardens |
New website, online magazine partnership, content sharing partnership |
Fine Cooking (www.finecooking.com) joins with Better Homes and Gardens Network for the launch of Recipe.com, a new website that brings together the best recipes from the top food brands and recipe websites. This is Finecooking.com’s first efforts in content sharing its recipes via other web platforms. |
November 11, 2009 |
| Martha Stewart Living Omnimedia |
Twitter feeds, microblogs, cross platform and integrated content |
New dedicated Tweet feeds @EverydayFood, @MarthaWeddings and @BodyandSoulmag have been created by MSLO and now Darcy Miller of Martha Stewart Weddings magazine also fields questions from Twitter during her appearances on the Martha Stewart TV show: after announcing Miller’s upcoming segment on the @MarthaWeddings account, MSLO sorted through all the responses containing the #AskDarcy tag. |
October 30, 2009 |
| Time Inc. |
LIFE online partnership with Animoto, video, new navigation, online galleries,website redesign |
LIFE.com (http://life.com) today announced that it will now feature animated video galleries of some of its most iconic and powerful photography, including collections featuring Marilyn Monroe and the first lunar landing, powered by video creation platform Animoto (http://animoto.com). Through its partnership with Animoto, users will now have access to certain LIFE.com photo galleries in video format, letting them experience some of the world’s most classic moments, amazing places and stunning photography in a whole new way – animated and accompanied by synchronized, hand-selected music to heighten the images’ emotional impact. This is the first time LIFE.com will feature video on its site, which currently includes curated photo galleries in several categories, including news, entertainment and sports. |
October 30, 2009 |
| Esquire |
AR: Augmented reality, print virtualization |
Hearst Corp.'s Esquire magazine will infuse the December issue with encoded markers that will launch interactive video segments. December’s cover subject Robert Downey Jr. will host and star in much of the content accessible by holding the issue up to a webcam. Lexus is the chief sponsor of this AR effort. |
October 29, 2009 |
| Conde Nast |
New websites, mobile content distribution development |
GQ and Details have new independent websites; WIRED is developing apps beyond the iPhone platform for its content. |
October 27, 2009 |
| The Atlantic |
iPhone app, new website |
The Atlantic Wire iPhone app features content from the newly launched TheAtlanticWire.com website. The iPhone app is divided into a scroll of all the latest posts from the website and sections for “Breaking” news and "Features." |
October 27, 2009 |
| Cosmopolitan |
Social media, online community, Facebook apps, Twitter feed |
Cosmopolitan and corporate sponsor Estée Lauder are launching a branded social media project dedicated to Breast Cancer Awareness Month: “The Cosmo Karma Project” exists as a series of social media apps, including a Facebook app and a Twitter feed. |
October 27, 209 |
| Harper’s Bazaar |
Online slideshow |
Harper’s Bazaar, has fashion's most recognizable women strip off their makeup for the camera and bare their secrets for looking beautiful for a stunning online slideshow. |
October 23, 2009 |
| InStyle |
Branded online makeover tool, user generated content |
InStyle.com’s personal makeover tool and Facebook app allow users to upload their own digital picture and then play with cosmetic and hair styles. This week the makeover tool is promoting the upcoming premier of the “Twilight” film sequel “New Moon.” the online makeover tool now will all ow readers to dress you up as one of the film’s characters. |
October 22, 2009 |
| GQ |
iPhone apps, virtualized issue video, cell phone content |
GQ’s iPhone App serves up print issues enhancing its print content for the iPhone and iPod Touch devices and other smart phones. Issues rendered for the iPhone screen will sell as apps: the December' 2009 issue of GQ will sell at $2.99. In addition to the print issue, readers can watch related videos, hear audio and visit advertisers' sites directly within the iPhone app. |
October 20, 2009 |
| Time Inc. |
Online partnership |
Time Inc.’s Health.com is announcing a strategic partnership with website RightHealth.com. They will continue in 2010 as Health.com Integrated Solutions. |
October 13, 2009 |
| Dwell |
Online ad network |
The Dwell Partner Network, is an online set of 34 architecture and design sites that share links and content reaching 5 million monthly unique visitors. Dwell expects $125,000 in sales from the network in 2009. |
October 11, 2009 |
| Meredith Corp |
New websites, paid content, online photos, online video, user generated content |
Meredith has launched Decoratinginspiration.com, where visitors pay $19.95 for three months to access thousands of home decorating images. The price includes a year's subscription to Better Homes and Gardens. In June, it introduced BHGlifeinphotos.com, a scrapbooking site where visitors can create keepsakes like scrapbooks, photo books and digital movies. Meredith shares the revenue (the average order is $85) with its production partners. |
October 11, 2009 |
| Hearst Corp. |
New website |
LMK.com (the acronym stands for “Let me know”) will be a 2.3 million-page aggregation website. |
October 9, 2009 |
| Guideposts |
Online growth |
Named the fastest growing publisher website in 2009 by Mequoda. |
October 9, 2009 |
| Various: Popular Science, Shape, Variety, Nylon |
iPhone Apps |
PopSci, SHAPE, Variety and Nylon are among the magazines creating custom iPhone apps to make their print content more accessible on mobile devices |
October 8, 2009 |
| The Economist |
Online pay wall, paid content |
The Economist today announced it will begin experimentation with a new website pay wall from October 13th. The existing pay wall, which allows non-subscribers to the magazine web access to editorial published within the last 12 months free of charge, will now apply to all content over 90 days old. In addition, “This week’s print edition (http://www.economist.com/printedition/)” - the section of The Economist’s website which allows users to browse online the current edition of the magazine - will be available to subscribers only. |
October 6, 2009 |
| Golf Digest |
Smart tag, cell phone content, Microsoft tag |
Over twelve articles in Golf Digest’s November will feature barcode stamps (a Microsoft tag) that readers can photograph on a camera-equipped phone and launch a browser with video that supplements the articles in the print magazine. |
October 5, 2009 |
| Brides |
Online partnership |
Brides.com Partners with Myregister.com. |
October 1, 2009 |
| PC World |
iPhone-friendly mobile websites, new iPhone app. |
PC World has recently created new iPhone-ready mobile websites, and a $1.99 “AppGems” iPhone app that recommends other iPhone apps to users. |
October 2, 2009 |
| People |
Content sharing partnership, new widget |
People.com is partnering with Zap2it.com to feed its exclusive news and features. Zap2it.com will create a “Watch on TV” module that now lives within the People.com’s “Celebrity Central” channel. When users read news about celebrities, the module will list that celebrity’s upcoming TV appearances. |
September 30, 2009 |
| Women’s Health |
iPhone and iTouch apps |
Women’s Health has announced the launch of its second application for the iPhone and iTouch, “Your Slim-Down Shopping List.” The free app provides information about 250 of the healthiest, most convenient supermarket foods. For each item, there is a detailed description of the product's attributes and nutritional information: calories, fat, sodium, carbohydrates, and fiber. |
September 29, 2009 |
| Hearst |
Integrated marketing, co branded sponsorship |
Hearst Magazines has struck an ad deal with Target Corp. that will put the retailer’s digital circular on Hearst’s online shopping community, Kaboodle. Using ShopLocal’s SmartCircular technology, Hearst launched the digital version of Target’s weekly ad on Kaboodle’s Sales & Stores channel. |
September 29, 2009 |
| The Atlantic, The New Yorker, Mother Jones |
Content sharing partnership |
These MPA members have partnered with DocumentCloud, a data archiving project created by journalists and developers to submit documents, files and other data into the online system in order to make them available for public search. Learn more here: http://documentcloud.org/ |
September 24, 2009 |
| Vogue |
New online channel, online slideshows |
Vogue's "Most Wanted" is a weekly rundown of the hottest fashion items for the season and features editor's picks presented in a handy slideshow. |
September 24, 2009 |
| Time Inc., LIFE |
Online content, cross platform |
LIFE announced that more than 1,860 issues from the LIFE Archive are now available online through Google Books. The scanned magazines cover LIFE Magazine issues from 1936-1972, allowing readers to search and view full content from these legendary pages. |
September 23, 2009 |
| Meredith Corp. |
Two new websites |
Meredith Corp. is launching two new websites for women. Recipe.com: a food portal from Meredith’s Better Homes and Gardens Network. Meredith is also developing a website called Momster: an online social community for “hipster moms.” |
September 20, 2009 |
| Teen Vogue |
iPhone App, eCommerce |
An extension and spinoff of last year’s digital initiative, Teen Vogue Haute Spot online, “The Haute Spot iPhone app” will have a social network component as well: users can assemble “trial digital wardrobes” from the featured retail items, and share these selections with friends using Facebook Connect. |
September 16, 2009 |
| The Atlantic |
New website |
The Atlantic is launching the Atlantic Wire, the newest addition to its expanding digital portfolio. The standalone TheAtlanticWire.com goes beyond aggregating headlines to track and contextualize the most important opinion journalism and contentious debates. The Atlantic Wire follows hundreds of leading opinion-makers and commentators to provide an essential framework to the day’s best analysis and most daring and important arguments. |
September 16, 2009 |
| Forbes |
Online Video series |
Forbes announces the launch of 4 new weekly video programs on the Forbes Video Network. “Success with Moira Forbes,” “Forbes Executive Travel,” “Driven,” and “Forbes Value Factor.” For a preview, go to: |
September 15, 2009 |
| Forbes |
Mobile content, Palm Pre App, Cross platform content |
Forbes announces the launch of the Forbes.com application for the Palm® webOS™ platform, available now in the Palm App Catalog on the Palm Pre™. The new mobile app delivers the latest news, analysis and opinion, as well as stock market updates to Palm Pre phones. Users have free access to the latest Forbes content and the site’s editorial channels (Markets, Business, Personal Finance, Entrepreneurs, Technology, Forbes Life, Opinions and Leadership) plus news from the CMO Network, Intelligent Investing and ForbesWoman sections. |
September 14, 2009 |
| More |
Online video series, webisodes |
More partners with Maybelline to bring Candace Bushnell's "The Broadroom" video series to the Web. In the first episode, "Husband Hijinks," five dynamic businesswomen discuss their colorful lives, loves and husbands' antics. |
September 10, 2009 |
| InStyle |
Twitter-based contests and sponsorships, microblog |
InStyle has passed 1 million Twitter followers and will celebrate by rewarding its legions of followers with a four-day giveaway 200 items from popular retailers like Victoria’s Secret and shopbop.com. |
September 10, 2009 |
| Rodale |
Twitter, microblog |
The editors of several magazines: Men’s Health (Peter Moore) and Rodale.com (Maria Rodale), executive editors of Women’s Health (Lisa Bain), Bicycling (David Howard), Runner’s World (Peter Flax) and several advisers to the publications twittered their responses to President Obama’s address to the Joint Session of Congress on Healthcare reform. |
September 9, 2009 |
| SmartMoney |
Twitter, microblog |
Smart Money created a retro narrative, "Countdown to the Crash," tracing the steps toward the financial crisis one year ago. Available online and via Twitter, the headlines and features are optimized for the shorter microblog format. |
September 8, 2009 |
| Meredith Corp. |
Content sharing partnership, cross platform content |
Meredith partners with Interactivation on ‘Mag Rack' video-on demand-service; this video-on-demand network will feature content from Meredith's family and shelter magazines and its 12 TV stations. |
September 8, 2009 |
| Men’s Health |
iPhone App, cross platform content |
Men’s Health has spun its “Jimmy the Bartender” advice column in its print magazine into an iPhone application. |
September 8, 2009 |
| Cook’s Country |
Live online event |
Cook's Country will host a live online "Q&A with Christopher Kimball" on Monday, September 28. Participants will also receive "Notes from the Test Kitchen," a free cooking newsletter sponsored by Robert Mondavi. |
September 4, 2009 |
| Condé Nast |
Content sharing partnerships, RSS Feeds, microblogs, Twitter |
Style.com will launch “The Fashion Feed,” a centralized online link for tweets from 40 fashion experts and publications, including The New York Times’ blog “The Moment,” and WWD.com. Style.com’s editors will “tweet” from Runway shows in New York, London, Milan and Paris. |
September 4, 2009 |
| Glamour, Elle, In Style, Lucky, New York and Harper’s Bazaar |
Microblogs |
These titles will cover Fashion Week’s Runway shows using Twitter. |
September 4, 2009 |
| Condé Nast |
eCommerce, microsites, online integrations, online slideshows, partnership with ShopStyle |
Condé Nast’s is launching “Shop The Look” at Style.com. Shop The Look will let marketers own an integrated 300-by-600 spot on its landing page. Visitors will be directed to the feature and its advertising with slideshows in the website’s main fashion show area. Every slideshow will feature a shopping bag button tagged with the message “Shop This Look.” |
September 2, 2009 |
| Vogue |
iPhone app partnership, co-branded iPhone app |
Rachel Roy has partnered with Vogue for an iPhone app enabling users to visit M.rachelroy.com, and see the fall “look book” from the new Rachel Rachel Roy collection, exclusively at Macy’s stores and also see three episodes from a Vogue.TV documentary series and enter a contest to win looks from the newly launched collection. IPhone users can also get branded e-mail alerts from Roy or visit Roy’s Facebook or Twitter pages. |
September 2, 2009 |
| Paste |
Social networks, widgets, Twitter, Facebook |
Paste asks "What's Your Favorite Album of the Decade?" with Twitter-eady widgets and a Fcebook page. |
August 31, 2009 |
| TIME.com |
iPhone app |
Time.com is launching its iPhone news application, “Time Mobile.” TIME.com’s free iPhone app will provide up-to-the-minute news, photos of the day and TIME.com’s “Best and Worst lists” along with: nine sections from the website, “sharing” functions allowing users to send stories, photos or video via email or Twitter, video content and “image flow” navigation options for scanning of headlines. To download the app click here: http://app.time.com/ |
August 31, 2009 |
| Entertainment Weekly |
Online video, Hulu partnership |
For its second annual people's choice EWwy Awards, Entertainment Weekly is partnering with online video website portal, Hulu.com. |
August 31, 2009 |
| Time Inc. |
co-branded online sponsorship program, Facebook, Twitter, YouTube pages, integrated marketing program, social media, social networks |
Time.com’s new “Stay Connected” program, offers marketers placement on the company’s social media outposts on its Facebook, Twitter and Youtube pages. |
August 31, 2009 |
| Sports Illustrated |
Integrated Print and Digital Content Partnership, cross platform content, partnership with CBSSports.com |
Sports Illustrated Group, including Sports Illustrated and SI.com, announced a partnership with CBS Interactive’s CBSSports.com and MaxPreps.com, in which all parties will share and distribute digital and print assets. MaxPreps.com will be featured in SI.com’s High School section front, and be the engine for the Sports Illustrated “Faces in the Crowd” franchise in print and digital. As part of this agreement, Sports Illustrated writers, David Feherty and Seth Davis, will be syndicated across CBSSports.com |
August 31, 2009 |
| Hearst |
New website, blogs, ecommerce hub, cross platform content |
The new website “Real Beauty” will mix advice from customers with product reviews and content from Hearst magazines including Cosmopolitan, Seventeen and Harper's Bazaar. |
August 31, 2009 |
| Entertainment Weekly |
Twitter, microblogging |
Entertainment Weekly drove hundreds of thousands of eyeballs to its online videos during the San Diego Comic-Con and is also leveraging its Twitter presence; EW's two largest streams have 1,446,221 followers: 804,056 for EWPopWatch and 642,163 for EWAusielloFiles by editor Michael Ausiello |
August 28, 2009 |
| Parenting |
Online planner tool, Twitter, microblogging, Facebook, social networks |
Parenting.com has created new tools such as its “Birthday Cake Planner” and is simultaneously maintaining its Twitter feeds and Facebook pages. |
August 28, 2009 |
| Condé Nast |
Online video, cross platform content |
Video from wired.com and style.com is now playable through a partnership with Boxee. Content from style.com will include fashion video and photo stills, runway, backstage, and front-row footage, extending Vogue magazine to the Internet by offering comprehensive runway coverage with over 50,000 photos. |
August 25, 2009 |
| Scholastic |
New website |
Scholastic's new “Kids Press Corps” website has launched features "News for Kids, by Kids." Debuting the week of August 24-28, it will showcase the work of 10 to 14-year old reporters. |
August 24, 2009 |
| Martha Stewart Living Omnimedia |
Online Community, social networks |
MSLO is teaming with Social networking site Ning to build online meeting places like its first effort "Dreamers into Doers." |
August 21, 2009 |
| People en Español |
Online makeover tool |
People en Español launched “Cambia Tu” (Change Yourself) online. T Mobile is the exclusive launch sponsor. People is set to launch the online makeover tool in September on the People StyleWatch channel. |
August 21, 2009 |
| More |
Blog |
NASA Astronaut and loyal reader Nicole Stott initially contacted More for a digital subscription while she travels to outer space, More magazine editors decided to have her guest blog while on her mission. |
August 20, 2009 |
| Smithsonian |
Twitter, custom event-driven feeds |
Smithsonian Magazines is leveraging its Twitter audience and microblog network to increase the visibility of its partners and solidify its reach with its readers. Smithsonian recently launched a Museum Day feed to promote the annual nation-wide in September and offer a free “day” pass to users who print out their online coupons. |
August 20, 2009 |
| Entertainment Weekly |
“Video in print” technology, interactive ads |
Americhip, Inc.’s "video-in-print" will be utilized for a special interactive video and audio print insert for CBS’ upcoming fall season in the fall TV preview issue of Entertainment Weekly, due out on newsstands on Sept. 11, 2009. |
August 19, 2009 |
| Utne Reader |
Cross platform content |
The Utne Reader’s website will now include cover art and links that correspond to the stories it features in each issue. |
August 19, 2009 |
| National Geographic Little Kids |
New website, video, online games |
National Geographic Little Kids has launched a digital extension of the publication at http://littlekids.nationalgeographic.com aimed at preschoolers ages 3 to 6 and their parents. The website presents age-appropriate ways to digitally interact with young children and excite them about the natural world, with, games, crafts, recipes, science experiments and video. |
August 19, 2009 |
| Time Inc. |
"Reinvention Bureau" in Detroit, blogs |
A group of Time Inc. writers and editors will reside and work in a house bought by the magazine publisher for a year, blogging about rebuilding of Detroit and its industries. The print articles will appear in Time-owned publications in business, sports, real estate and also shelter and lifestyle magazines like Real Simple and Coastal Living. The first story will cover Detroit’s Mayor and is slated to appear in one of the Fortune Group magazines. |
August 18, 2009 |
| TIME |
Video channel relaunch, HD Video, search, Google optimization, widgets: Facebook, Digg, Y! Buzz |
TIME.com’s video channel relaunch offers an enhanced viewer experience, featuring cleaner, easier to read in-video graphics with larger videos: videos in the new player will be bigger and better, offering viewers the option of watching full screen, high quality HD versions; video sorting; improved search: videos will be searchable via Google; social media: Videos will be integrated with Twitter, Facebook, Digg and Y! Buzz; faster loads: load time has been cut in half. |
August 18, 2009 |
| Meredith, Better Homes & Gardens |
New website, online photo service, animations, DVDs, photo books, digital scrapbooks, online slideshows, user generated content Scan Café and Smilebox partnerships |
BHGlifeinphotos.com, is a new online photo service and website from Better Homes and Gardens offering hundreds of product options: photo books; calendars; digital scrapbooks; and slideshows. Under a new partnership with Scan Café, photo scanning and retouching services are available to readers. SmileBox, is also participating, enabling animated movies and DVDs from photos and music, to allow users to create multimedia that they can share in print, online, or both. |
August 18, 2009 |
| Condé Nast |
New search and display ad technology, video |
Agency OMD used Cooliris technology as the basis of its online display campaign for the Infiniti G37, running ads on Conde Nast's Golf.com and Style.com. |
August 17, 2009 |
| Women’s Health |
Online international edition |
Women’s Health announced the launch of Women’s Health South Africa under a partnership with Touchline Media and it will first launch online on September 9, 2009 with a robust, content-rich Web site at www.womenshealthsa.co.za |
August 17, 2009 |
| People en Espanol |
Online virtual makeover tool |
Time Inc.’s Fran Hauser cited a figure of 60 million “try-ons” for the wildly successful InStyle virtual makeover tool announced earlier this year in the Magazine Digital Initiatives. Now Time Inc. plans a version for its People en Espanol online community of readers. |
August 17, 2009 |
| People |
Online gaming, BigFish partnership |
People.com has partnered with games distributor BigFish to sell downloadable online game titles on the website’s games channel. Time Inc. will receive a percentage of the e-commerce fees generated at http://www.people.com/games. |
August 17, 2009 |
| Runner’s World |
Shoe Shop mobile application; iPod, iPod Touch apps, mobile video |
Initially announced back in February, new applications are emerging from Runner’s World magazine such as the new app for iPhone and iPod Touch to enable readers to shop for the right athletic shoe with tags and info leading to local stores. Nike is the sole initial sponsor for this free iPod app. |
August 13, 2009 |
| Time Inc., LIFE.com |
Online custom magazine building service, MagCloud, Getty partnerships |
Web users can print their own custom personalized editions of LIFE magazine. Life.com has partnered with HP’s MagCloud to offer users their own editions of Life magazine created with a selection of catalog images from any given date in partnership with Getty images, as well as their own photo uploads. |
August 12, 2009 |
| The Economist |
Online single copy order service, Facebook, Twitter widgets |
The Economist is offering an online single copy service and plans to make the ordering service available through Facebook and Twitter. |
August 11, 2009 |
| Seventeen |
Mobile app, iPod, iPhone, |
Seventeen magazine in partnership with NearbyNow, have announced the launch of Seventeen Fashion Finder, the first branded Seventeen iPhone application. The app is free via iTunes for the Apple iPhone and iPod Touch. Fashion Finder will feature fashion and accessories and it allows teen girls to search by product: jeans, tops, bags and shoes; by trend: rocker, bo-ho, classic and girly or by price point. The application then checks availability and reserves any of the products in stores nearby. Seventeen Fashion Finder is the first mobile application targeted at the teen market that allows users to locate and reserve products in their local area. |
August 11, 2009 |
| Playboy |
Website “re-skin,” integrated sponsorship, integrated marketing |
Playboy had its website “re-skinned” to recall the culture and look of its earlier days and to reflect the setting of sponsor, Mad Men the AMC TV series. The Playboy archive at PlayboyArchive.com is also sponsored by AMC TV through August 23, 2009. |
August 11, 2009 |
| Portland Monthly |
Health & Fitness Channel |
Portland Monthly has a Health & Fitness channel filled with slide shows and illustrated how-tos. |
August 11, 2009 |
| Fitness |
“Tweet Up” event, online contest |
Fitness magazine and Silk Soy Milk partnered for the magazine’s first-ever Tweet Up event in New York. Forty Twitter followers responded to a tweet and received an exclusive heart-healthy workout with a celebrity trainer. |
August 11, 2009
|
| Cuisine at Home |
Online archive, cross platform content, video |
Cuisine at Home has a year's worth of online videos in a handy page-referenced archive to help readers cook featured recipes direct from its pages. |
August 10, 2009 |
| The Knot |
Social media, Online communities |
Mommyhood is a Facebook application for expecting and new mothers which has acquired 200,000 followers in just two months according to minOnline. Mommyhood was developed by WedSnap, which the Knott acquired in January (see Jaunary’s Magazine Digital Initiatives for info on another acquisition below). Also, the Knot’s WeddingBook Facebook application is being used by approximately 550,000 friends online. |
August 7, 2009 |
| AARP |
New Channel |
AARP's Money channel features several features and tools like the "Retirement Calculator" and "Benefits QuickLINK." |
August 6, 2009 |
| Women's Health |
iPhone application, mobile content |
The application features 16 pre-loaded workouts, training log, timer, and allows users to email Women's Health experts directly. |
August 4, 2009 |
| Optimun Wellness |
New channel |
Optimum Wellness has an online "Fit Kitchen" channel with scores of printable recipes arranged according to categories like Breakfast, Entrees, Salads and Sauces.
|
August 4, 2009 |
| Allure |
Online contests and sponsorships, cross platform content |
Allure.com is giving away over a half million dollars worth of fashion and beauty products to website visitors. Mobile alerts are sent to readers phones, online calendars help them track giveaways and in the current annual special “free stuff” issue of the magazine readers can track the daily giveaways and prizes awarded. |
August 4, 2009 |
| Reader's Digest |
Twitter, Digg, microblogs, video |
Reader's Digest redesigned its Web site, and drove monthly uniques up 82%t to 2.5 million in June 2009, while page views shot up 105% to 12.2 million, versus 1.4 million uniques and 5.9 million page views in June 2008. Reader’s Digest has also announced it is utilizing microblogs like Twitter and syndication communities like Digg to reach its audience. RD has also announced it will be developing more video content online. |
July 29, 2009 |
| Sports Illustrated |
iPhone app |
Time Inc announced that one day after launch its "SI Swimsuit 2009" iPhone app, it became the number-one paid lifestyle application in Apple's App Store. Developed by Acton it is Sports Illustrated’s first app fro the iPhone offering pictures and video of 20 models, a calendar feature and also a function for tracking the schedules and scores for six favorite sports teams. |
July 23, 2009 |
| More |
Webisodes, web series |
Meredith Corp. and More have teamed up with Candace Bushnell, (creator of HBO’s Sex and the City) for a new Web series. |
July 23, 2009 |
| National Geographic |
User generated content, photos |
National Geographic has collected more than 150,000 photos from readers since launching its Your Shot project in June 2006 (announced in our 2006 Digital Initiatives) Now National Geographic will publish a special “Your Shot” issue, featuring user-generated images selected by the magazine’s editorial staff. National Geographic partnered with e-commerce provider Consolidated Graphics to enable readers to upload a high-resolution photo online and have it printed on the cover of their own edition. |
July 22, 2009 |
| The Economist |
Online Communities, forums |
The Economist has launched an online forum for its younger tech-savvy audience where they can interact with each other’s “reader’s space,” and share and read their favorite Economist articles. |
July 16, 2009 |
| Playboy |
Web series |
Playboy’s new web music series, "Uncovered” features videos and profiles of artists like 3 Doors Down, The Cardigans, and JET discussing their influences and favorite songs |
July 16, 2009 |
| Fortune |
New website |
Fortune has created a new website called BrainstormTech, a companion to its namesake annual Brainstorm conference. |
July 16, 2009 |
| W |
Online diary, online slideshow |
W magazine has created an exclusive online slideshow covering the Cannes Film Festival called the "Cannes Diary.” |
July 16, 2009 |
| Condé Nast |
Widgets, eCommerce |
Condé Nast is adding a click-to-buy widget at its food site Epicurious.com with more e-commerce partnerships to come for its other websites in 2009, possibly for Gourmet and Bon Appétit. |
July 14, 2009 |
| All You |
Website relaunch, web series, video |
All You is relaunching its website featuring exclusive coupon offers, a Web video series and "Style for Less" section. |
July 13, 2009 |
| Ser Padres, Siempre Mujer |
Video podcast series |
Meredith Corp. has announced the launch of two new video podcast series from Ser Padres and Siempre Mujer: “Ser Padres Contigo” and “Siempre Mujer Extra”. |
July 13, 2009 |
| Architectural Digest |
Online catalog and showcase |
Architectural Digest is launching ShopAD, a home furnishings catalogue on ArchitecturalDigest.com where readers can shop for interior design products and save them to a personal folder. |
July 13, 2009 |
| People |
New video channel |
People.com has launched a new video channel with six-minute programs. |
July 9, 2009 |
| Sunset |
Facebook page, twitter |
Sunset has attracted over 3,500 fans and is creating a two-way information flow with readers. |
July 8, 2009 |
| The Economist |
eReader partnerships |
The Economist has announced it is now available on Kindle and Kindle DX for either immediate download as a single issue or on a subscription basis. Kindle customers can find The Economist in the Amazon Kindle Store where they can purchase the weekly magazine and have it delivered wirelessly when the physical issue hits the newsstands. |
June 30, 2009 |
| Meredith |
Online Sales, marketing and research tools |
Meredith has launched a new sales, marketing and research 360° product designed to provide marketers and advertisers with multi-media, turnkey and measurable access to Meredith’s network of highly engaged ‘Gamma’ women. |
June 30, 2009 |
| Southern Living |
Online slideshows |
Southern Living has a new slideshow and recipe database dedicated to summer salads. |
June 29, 2009 |
| Marie Claire |
Twitter feed, reader-generated content, reader feedback |
Marie Claire is using Twitter not just as a way to feed readers but also to interact and get feedback from them as well as ideas for editorial content. |
June 26, 2009 |
| Playboy |
Facebook presence, video |
Playboy has 1.2 million Facebook Fans. The magazine has embedded Playmate videos on its profile page and links back to its magazine website. |
June 26, 2009 |
| The Economist |
Facebook presence, website and social networking app integration |
The Economist has over 137,000 Facebook Fans as of June 2009, andtheir Facebook main profile page features a search box that ties directly into the Economist’s online archive. |
June 26, 2009 |
| Teen Vogue |
Facebook presence |
Teen Vogue’s Facebook page features online contests, video and promotional giveaways. |
June 26, 2009 |
| More |
Website redesign, social networking, user generated content |
More magazine has redesigned its website, More.com to be part of “Real Girls Media Network,” a group of social communities connecting millions of women online, part-owned by parent company Meredit Corp bought a minority investment in last year. Tthe Real Girl’s Media platform enables greater social networking and user-generated content. |
June 24, 2009 |
| Condé Nast, Hearst, The Slate Group and Time Inc. |
Partnerships with Scroll motion, iPhone applications |
Scroll motion, the company behind the “Iceberg” reader app for the iPhone is developing distribution and revenue models with various magazines and newspapers. |
June 23, 2009 |
| Esquire, Harvard Business Review and Bon Appetit |
Partnerships with Scroll motion, iPhone applications |
Scroll motion, the company behind the “Iceberg” reader app for the iPhone is developing distribution and revenue models with various magazines and newspapers.
|
June 23, 2009 |
| Cosmopolitan |
Website relaunch, new navigation |
Cosmopolitan has redesigned itself for a “magazine” look online with drop-down navigations and illustrated links. |
June 23, 2009 |
| Uptown |
Video channel |
Uptown has a video channel “UptownLife TV” featuring their celebrity interviews and profiles of entrepreneurs. |
June 22, 2009 |
| Meredith; Parents and Family Circle |
Facebook presence, social networks |
Meredith plans to use Facebook to promote two social networks for parents this summer on the websites of Parents and Family Circle. |
June 21, 2009 |
| Lucky |
Online slideshow, ecommerce |
Lucky has a new online slideshow feature called "Shopping This Weekend!" where editors bring readers the best of what they're buying and where to get the best price. |
June 19, 2009 |
| Forbes |
Google partnership, online content |
Forbes Insights, in association with Google, announces the release of a new study, "The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information." The complete study is available at:www.forbes.com/forbesinsights. |
June 18, 2009 |
| The Atlantic |
Twitter feed |
The Atlantic’s website hit 1.2 million page views, the largest number since the November 2008 Presidential election because of its "Live-Tweeting the Revolution" on TheAtlantic.com’s Andrew Sullivan's Daily Dish blog. |
June 18, 2009 |
| The Knot |
Video series |
The Knot will have new episodes for its new series "The Knot Live" online on its web portal. |
June 18, 2009 |
| Essence |
CoverGirl partnership, Digital Tool, photos |
Essence.com is launching a digital makeover application created for African-American women. The tool, Makeover Magic is ponsored by the “COVERGIRL Queen Collection.” Makeover Magic, provides Black women with a virtual salon and makeup counter experience. Users can upload their photos, select from a diverse palette of cosmetics as well as relatable celebrity hair styles to “try on” before clicking to purchase. |
June 18, 2009 |
| Men’s Health |
iPhone app, paid mobile content, cross platform content |
“Men’s Health iPhone Workout Series” is among the first downloadable programs to use the iPhone paid apps technology. Readers can buy the basic mobile program for just $1.99 and then add new routines/content as they go along. The illustrated workouts are familiar routines from Men Health’s in-book and web bases physical training. |
June 18, 2009 |
| Newsweek |
Video Series |
Newsweek's "First Person" video series features video from citizen journalists and readers. |
June 17, 2009 |
| Reader’s Digest |
New website |
Reader’s Digest has launched a financial services website focused on financial products ranging from car insurance, home insurance, foreign exchange and savings plans. Consumers can obtain obligation-free information and quotes, as well as making purchases directly online through the website. |
June 17, 2009 |
| Martha Stewart Living Omnimedia |
Paid online content, video |
Martha Stewart Living Omnimedia has launched up Martha University, a new website section that will sell “how to” videos of recipes, home decor and weddings. The videos by iAmplify, will be sold for prices ranging from $5.95 to $12.95 |
June 16, 2009 |
| BusinessWeek |
Paid online content |
BusinessWeek is creating a special online version of its print magazine content available to subscribers only. The magazine’s content will be available on the website for all to see, but subscribers will get a different print content “experience” online. |
June 14, 2009 |
| OutdoorLife |
Blog, photo gallery, user generated content |
Mariah Media’s OutdoorLife has created a channel for J.R. Absher where he shares some of his hand-picked favorite wild and wacky stories about hunting, fishing and interacts with online readers |
June 12, 2009 |
| WIRED |
Blogs, video, Twitter feed |
WIRED’s business conference, “Disruptive By Design” was supported and reported from with photos and video after each session at: http://www.wired.com/epicenter/category/wiredbiz/. A live Twitter feed was also utilized for minute-to-minute updates at: @WiredBiz #WiredLive |
June 12, 2009 |
| Men’s Health |
Facebook presence, cross platform content, online community |
Men’s Health’s Facebook page features a standard open wall for readers to post and interact. It also showcases content from forthcoming issues, photos from special events, and video. |
June 12, 2009 |
| WIRED |
Facebook presence, cross platform content, online community |
Wired utilizes its facebook page to reach readers with its content from the magazine and website with news and video feeds. |
June 12, 2009 |
| Seventeen |
Facebook presence, photos |
Seventeen has 97,425 Facebook fans according to minOnline. Seventeen editors regularly solicit sources for upcoming stories and the wall includes event and party photos. |
June 12, 2009 |
| Fitness |
Content sharing partnership with Fine Living Network, cross-platform content |
A cross-platform collaboration featuring customized, co-branded segments with print and digital promotions. |
June 11, 2009 |
| Popular Science |
3D cover, interactive cover |
Popular Science’s July issue features a three-dimensional cover image. It is only visible when readers hold the cover up to a computer Webcam which then signals the computer to display Flash-based vector imagery. The computer shows a 3-D scene of energy producing windmills. The reader can interact with the cover by blowing on their computer microphone to move the windmill blades. |
June 11, 2009 |
| National Geographic |
User generated online and print content |
A special collector’s edition from National Geographic called Your Shot includes over 100 of the best user photographs submitted to the magazine’s website since they started gathering user generated photos in 2006. Readers can order the issue online and also customize it with the cover photo of their choice. ngm.com/yourshot |
June 11, 2009 |
| Time Out New York |
Rich media |
Billie Cohen profile of New York City’s long awaited “High Line” public parks project is augmented by a slideshow that illustrates the print article’s individual topics. |
June 11, 2009 |
| New Republic |
Website redesign, new channels
|
On August 15, the website will be redesigned around five channels with online book and film reviews to come later. |
June 10, 2009 |
| Everyday with Rachael Ray |
Website redesign, user generated features, blogs |
RachaelRayMag.com has redesigned the presentation of recipes, with more user-generated enabling features such as a wiki with editable listings for U.S. states that readers can contribute their experiences to and blog reviews reviews of travel destinations. |
June 10, 2009 |
| Food Network Magazine |
Online maps, video |
Food Network Magazine took its findings from its 50 state road trip to identify the one burger readers must absolutely try in each and every state and created an online “Burger Map.” The recipe section also contains a video series in which Bobby Flay beefs up basic burgers with regional toppings from Miami, the Bronx and more. |
June 10, 2009
|
| Seventeen |
Partnership with Habbo, Online virtual environment, social networking, online community |
Seventeen magazine launched its second virtual world online community in partnership with Habbo.com. This new branded online community allows teens to create avatars, instant message and interact in customized groups and clubs. |
June 10, 2009 |
| Travel + Leisure |
Website redesign, beta advance preview |
Travel + Leisure is offering readers an advance look at the new website by launching a beta version here: http://beta.travelandleisure.com/ |
June 8, 2009 |
| Afar |
New website |
Afar.com, will be a social networking site for experiential travelers to exist in tandem with its print counterpart. |
June 8, 2009 |
| Martha Stewart Living Omnimedia |
Ad Portal |
Martha Stewart Living Omnimedia has developed an in-house ad portal to provide advertisers with efficient paperless delivery and receipt of advertising materials. The portal has tabs for all the MSLO print magazines. |
June 7, 2009 |
| ESPN |
Web content, new pay wall structure |
The sports network's mag will start charging on the Web in summer 2009: As of June 5, Disney is closing its espnthemag.com website. The magazine’s web content, including articles and the ongoing Web video series&dash will be migrated to its paid “ESPN Insider” online service for $6.95 a month subscription, or $39.95 for a year. |
June 5, 2009 |
| Allure |
New ecommerce website |
Allure magazine has launched its Allure Virtual Store where online shoppers can access beauty products from major manufacturers and or book spa appointments and take part in a product tests and give feedback. The website’s retail partners are Dillard’s, Sephora and SpaBooker.com. |
June 5, 2009 |
| Forbes |
New online rankings with slide |
Forbes's "The Celebrity 100" is presented in a handy slide show with sorts available by name, pay, web rank, press rank and TV rank. |
June 4, 2009 |
| GamePro |
7-Eleven partnership online |
In August 2009, GamePro Media will begin supplying free quarterly game buying guides to nearly 6,000 7-Eleven stores across the U.S. At the same time, 7-Eleven will highlight the newest games coming to their stores on GamePro.com. |
June 3, 2009 |
| Sports Illustrated |
Website relaunch |
The redesign features new arrangements for navigation, new drop down menus featuring SI columnists, more photos/videos and also the SI vault of archives in now integrated into the channel navigation. |
June 3, 3009 |
| Gourmet |
Online social network |
Gourmet has launched GourmetGuestList.com, with features that let users plan events, send invites, assign tasks and plan their menus. Users also can share photos and recipes.. |
June 2, 2009 |
| Forbes |
Online Content |
Forbes has released results of its “Ad Effectiveness Survey,” online. The complete survey results are available at www.forbes.com/adinfo/research.html |
June 1, 2009 |
| Zinio |
Digital distribution |
More than 75 hotels owned by Starwood, the parent company of the Sheraton, W and Westin chains, will offer guests the ability to read digitally formatted magazines during their stays. |
May 28, 2009 |
| People |
Celebrity themed Game Channel |
People has a celebrity-themed game channel that allows readers to test their knowledge of pop trivia. It features, quizzes, crosswords and flip & match games. |
May 27, 2009 |
| Fortune |
Collaboration with FLYP media |
The web edition of a cover story from Fortune had a soundtrack and a troupe of Improv actors from Chicago. Readers flipped through nine pages that told the story with a mix of text, photo-illustrations, interactive graphics and video clips. |
May 24, 2009 |
| The New Yorker |
iPhone application created content |
The artist Jorge Colombo created a front cover for The June 1 New Yorker issue entirely with the iPhone application Brushes. |
May 24, 2009 |
| Esquire |
Digital video captured cover |
For the first time in Esquire's history its cover image was shot in digital video. Using the RedONE Hi Def video camera to record 10 minutes of loosely scripted footage with actress Megan Fox. |
May 22, 2009 |
| This Old House |
New online Community-based website, user generated content |
Stories and photos featured in the June pages of This Old House came exclusively from reader submissions to a specially created, community-based website. |
May 22, 2009 |
| Travel +Leisure |
Microsite, integrated marketing effort |
T+L is launching a microsite in support of the “Please Go Away” travel campaign which will also be featured on its print pages and on the roofs of Taxi cabs. |
May 22, 2009 |
| Popular Science |
Online content, photos |
Popular Science is featuring its 2009 Invention Award winners on its website. |
May 20, 2009 |
| Hearst |
Investment in online game company |
Hearst Interactive Media are helping fund VoxPop.TV to build out its game development platform. VoxPop.TV’s games are can be embedded by bloggers or publishers on their websites. |
May 18, 2009 |
| Newsweek |
Streaming live interview, Facebook partnership, social networking, online community |
Newsweek: editor Jon Meacham interviewedTreasury Secretary Tim Geithner and Facebook live-streamed the event. 900 users signed before the event to watch, and nearly 200 members have left wall posts prior to the transmission. Facebook users were able to react to and discuss the interview in real-time. |
May 18, 2009 |
| People |
Pay to download application |
People is offering its readers a “pay to download” application for access to its content available through the iTunes store. |
May 18, 2009 |
| Make, Martha Stewart |
Content sharing partnerships, content collaboration, new online channel |
Make has demonstrated its special brand of DIY projects on the Martha Stewart show and is now devoting a channel on its website to free PDFs of "how tos" and instructions on those projects. |
May 18, 2009 |
| Meredith |
Cross platform content, content sharing partnership |
Meredith Corporation and WE tv have announced a special multi-brand cross promotion initiative that will pair Meredith’s magazines such as Parents, Family Circle, Ladies’ Home Journal, Fitness, and American Baby, with several of WE tv’s upcoming original series. Under the agreement, Meredith titles will feature in-book editorial coverage and online promotions of WE tv original series. In select episodes, WE tv will showcase lifestyle and medical experts featured in Meredith titles, in addition to on-air banners featuring Meredith brands. |
May 18, 2009 |
| Newsweek |
Website relaunch and redesign, new features |
Newsweek is creating a stronger resemblance between the magazine and website with a smaller home page and a new tool called the "Intelligent Aggregator" that collects and organizes coverage from other websites. |
May 18, 2009 |
| Vibe |
Online Magazine |
Vibe is launching a new online magazine, TheMostmag.com. |
May 14, 2009 |
| Entertainment Weekly |
Youtube partnership |
The Time Inc. weekly is "guest-editing" YouTube's spotlighted video section on the home page today--marking the first time a consumer magazine has curated the module, according to the site. |
May 13, 2009 |
| Ebony, Jet |
Partnership with Destination DC, new web channel, video |
Destination DC is collaborating with EbonyJet.com to develop a new online channel showcasing travel destinations of interest to African Americans. The channel will feature custom video content and guided virtual tours. |
May 13, 2009 |
| Woman’s Day |
Interactive ads, mobile content, “snap” enabled ads |
Readers are invited to snap pictures with their mobile phones of any page in the magazine that bears an icon indicating it is "snap-enabled," then send their pictures to a designated website where they can receive a coupon or other offers direct from the advertiser. |
May 12, 2009 |
| Newsweek |
Online photo gallery and archive |
Newsweek has added an archive of historical Star Trek convention photos under its “The Culture” channel. |
May 12, 2009 |
| Slate |
New website |
The new site, Double X grew from a group blog created on Slate in October 2007 called The XX Factor, after the pair of X chromosomes in women. |
May 11, 2009 |
| Playboy |
Online game |
Playboy is in a licensing agreement with Jolt Online Gaming to launch Playboy Manager, a massively multiplayer online game that lets players manage a group of Playboy models. |
May 11, 2009 |
| InStyle |
Online channel, database, slideshow |
Special channel and database where readers can follow their favorite fashion designers and which celebrities are wearing their latest creations. |
May 11, 2009 |
| Essence |
Weekly series, CNN.com partnership, content sharing partnership, blogs |
Essence Communications announced a partnership to develop What Matters, a weekly news series focused on issues relevant to the African-American community. Inspired by the monthly “Our News” section of ESSENCE magazine, content for the segments can be viewed at the “What Matters” on-demand section at CNN.com. Essence.com will offer users articles, commentary, and blogs. |
May 11, 2009 |
| Sporting News |
Online application, Accuscore partnership |
SportingNews.com is partnering with Accuscore to create Fantasy Scout, an application that runs simulations of upcoming NFL games and predicts player performance. |
May 10, 2009
|
| Condé Nast |
Online subscription efforts |
Condé Nast has been investing in new efforts to generate more magazine subscription revenue from the Web. They will grow their consumer marketing divisions and begin by testing with in their business group, Golf Digest and Wired. The new subscription service will use subscription history and behavioral targeting to customize offers online according to Mediaweek. |
May 10, 2009 |
| Rodale |
Online subscription efforts |
Rodale has reduced its direct mail and is instead using a new system which combines Rodale’s offline and online databases of 60 million-plus names to aim for more than 18 percent of its net paid subscriptions through the Web and email offers in 2009. |
May 10, 2009 |
| Hearst |
Online subscription efforts |
In 2008, the Web was its biggest source of net paid subscriptions for Hearst, with one-fourth (2.2 million) of new users coming in that way. 95 percent of those online subscribers are new to Hearst titles according to Mediaweek. Hearst is using an in-house consumer marketing tool, producing more than 10,000 different campaigns in the past two years. |
May 10, 2009 |
| Forbes |
iPhone, iPod Touch application |
Forbes announced its new “Intelligent Investing” application, available on the Apple App online store. The application offers iPhone and iPod touch users access to the “Intelligent Investing” section on Forbes.com. Forbes’s “Intelligent Investing” is sponsored by the Zurich Financial Services Group. |
May 8, 2009 |
| Epicurious, Lucky |
iPhone applications |
iPhone applications by Epicurious and Lucky are ranked among the top five by minOnline. |
May 8, 2009 |
| Brides.com |
Online contest |
Brides.com is offering an online contest for the perfect bridesmaid. Sponsored by Ann Taylor and SuperClubs Breezes Resort Bahamas, The "Miss Independence" campaign encourages brides and their 'maids to submit their entries online. |
May 7, 2009 |
| Forbes |
New online content |
Forbes is adding a new list to its “Forbes Wealth Valuations” content online: “The Wealthiest Black Americans.” |
May 6, 2009 |
| Newsweek |
Semantic technology |
Newsweek is using the Peer39 platform which matches advertisements to related editorial content. |
May 6, 2009 |
| Forbes |
New Editorial Section |
Forbes announced that in 2009 it will be ranking the top-emerging companies in the United States for a new editorial feature, “America’s Most Promising Companies.” Forbes.com launched a new related editorial section within the Entrepreneurs channel, called Promising Companies, at: www.forbes.com/promising. HP is the preferred technology partner and sponsor of the America’s Most Promising Companies ranking. |
May 6, 2009 |
| Glamour |
Website channel relaunch |
Glamour.com has relaunched its shopping channel, which provides fashion and beauty products. |
May 6, 2009 |
| The Atlantic |
Blogs |
TheAtlantic has introduced new correspondents who will blog for its website: Daniel Akst, Richard Florida, Alex Gibney, William Haseltine, Hua Hsu, Lisa Margonelli, Richard Posner, Harry Shearer, Edward Tenner, Lane Wallace, James Warren, Abraham Verghese. |
May 5, 2009 |
| Time Inc |
Cross platform marketing |
Unilever will advertise seven of its brands within "Dinner Tonight" inside Cooking Light and online at MyRecipes.com, Under the agreement, will be promoted across Time Inc.’s print, online and mobile properties. |
May 4, 2009 |
| Cowboys & Indians |
Website redesign, integrated content, blogs, podcasts, video
|
Cowboys & Indians, has redesigned its website to feature content from the print edition of the magazine. It will also contain new blogs, podcasts and video contant. |
May 1, 2009 |
| Condé Nast |
iPhone, iPod applications, mobile content, mobile search |
Epicurious’ “Recipe” and “Shopping List” add on-the-go functionality to an online catalog of more than 25,000tested recipes in the Epicurious collection. A search box allows users to plug in any term and find what they need.
|
May 1, 2009 |
| The Knot |
Microsite |
ABC has partnered with TheKnot.com to create a wedding website for fictional Grey's Anatomy characters.. |
April 28, 2009 |
| Hearst |
New online portal and interface for advertisers, online efficiencies, new user features for subscribers |
Hearst is creating a new online portal enabling marketers and ad agencies to submit their ads online. Hearst has also created web-based tools for subscribers purchasing through the internet. |
April 24, 2009 |
| Men’s Health |
New seasonal online channel |
Men's Health has a "Beat Your Allergies" channel that includes a "Symptom Solver" section and a handy "Allergy Map." |
April 22, 2009 |
| Rodale |
Website reengineer, redesign and relaunch |
Rodale.com, the former home of Rodale’s corporate website, has been relaunched as an editorially-driven product for readers of its magazines. Rodale’s chairperson, Maria Rodale, will be editor-in-chief of the new portal. The company’s corporate site is now located at Rodaleinc.com. |
April 22, 2009 |
| TIME |
Online features and functions |
TIME has assembled its annual 100 most influential people in the world listing with new features and functions. Visitors can cast their votes for the leaders, artists, entrepreneurs and thinkers who they want to place into the “TIME 100.” |
April 22, 2009 |
| National Geographic |
Online channel, video |
National Geographic's Environment channel has special content celebrating Earth Day and the planet; online video programming, quizes as well as a $20,000 competition for the best "Green" idea. |
April 20, 2009 |
| Time Inc |
Ad network |
Time Inc has created a 26 website ad network online. |
April 20, 2009 |
| Fortune |
New online features |
Fortune has added features, more data, maps and details to its annual list of top 500 companies online. |
April 20, 2009 |
| OK! |
Partnership with Buzz media, content sharing partnership |
OK! is teaming up with Buzz Media, and entering their collection of over 30 pop culture websites. The partnership calls for OK! and Buzz Media to jointly sell ads share content and cross-promote each other’s editorial. |
April 20, 2009 |
| GQ |
Online guide |
GQ has an interactive continually updated database of the best hotels, restaurants, bars and stores in America. |
April 17, 2009 |
| Outside |
Buzzillions.com partnership, new “Outside User Reviews Channel” |
Buzzillions.com and Outside Magazine have launched a new user reviews channel on Outside Online (http://www.outsideonline.com). The new section is at http://UserGearReviews.OutsideOnline.com. |
April 15, 2009 |
| Hearst |
Online coupon partnership, new website section |
Hearst has partnered with Coupons.com to launch a “coupons and deals” section on Delish.com. |
April 13, 2009 |
| Brides |
Online contest, photo sharing |
Condé Nast's Brides.com is announcing a "Mothers & Daughters" contest sponsored by Beaches Resorts. Visitors can share how they are bonding with their mothers over wedding plans, and then upload mother-daughter photos. |
April 10, 2009 |
| Forbes Woman |
New website |
A new website for the rebranded print title with research, newsfeeds and conference information. |
April 8, 2009 |
| Sporting News |
iPhone application |
Baseball fans can download real time baseball scores and standings on this Sporting News iPhone application.. |
April 7, 2009 |
| Playboy |
Website redesign |
The new website relaunch will feature an online version of Playboy Forum, a new culture and lifestyle news section. Advertisers and sponsors will be offered new types of skins, new advertising formats; and more “pre-roll” ad buys. |
April 5, 2009 |
| Yoga Journal |
Digital Edition |
Yoga Journal is publishing its second-annual May digital edition in honor of Earth Day which is expected to reach more than one million readers. |
April 2, 2009 |
| Forbes |
Mobile reader for blackberry devices |
Forbes.com is announcing the launch of a mobile reader for BlackBerry users powered by Handmark, which can deliver the latest Forbes.com headlines to the BlackBerry in real time. |
April 2, 2009 |
| Hearst |
New online communities and features |
Hearst Digital Media is launching communities on Seventeen.com and CosmoGirl.com. Teens who register to “Get Advice!” on Seventeen.com and “Ask It” on CosmoGirl.com can ask questions on fashion, health, beauty, dating from Hearst editors. Users can get ranked and then be designated as experts. |
April 2, 2009 |
| Glamour |
Google partnership, online apps |
iGoogle, the customizable version of the Google home page will begin hosting a “gadget” for Glamour.com. The Glamour.com gadget opens the site to a wider potential audience of millions of iGoogle users. |
April 1, 2009 |
| Hearst |
eBay partnership, cross platform content, integrated content |
14 Hearst magazine brands will develop content on Ecological themes for their April Issues sponsored by eBay. ebay is also sponsoring a microsite tie-in. This is the first time Hearst has run an integrated program across all titles: Cosmopolitan, Esquire, Good Housekeeping, Harper’s Bazaar, O, The Oprah Magazine and Seventeen. |
April 1, 2009 |
| Time Inc., LIFE |
Photo website |
LIFE.com will provide users with access to more than seven million photos from the LIFE and Getty Images archives, with approximately 3,000 new photos from Getty Images added daily. |
March 31, 2009 |
| InStyle |
Online tools |
InStyle.com has launched a Hollywood Makeover tool at http://www.instyle.com/instyle/makeover that lets women try on different looks and styles they have seen worn by their favorite celebrities.InStyle developed the tool with TAAZ, a San Diego technology company. |
March 30, 2009 |
| Popular Science |
Partnership with Science Channel, Integrated marketing partnership |
Popular Science and the Science Channel are building a platform with a seamless cross-platform approach for advertisers, readers and viewers that will optimize interaction between print and broadcast and web content. |
March 27, 2009 |
| Various titles |
Online archives |
Sports Illustrated’s http://vault.sportsillustrated.cnn.com/
Playboy’s archive at http://www.playboyarchive.com/ American Heritage’s archive at http://www.americanheritage.com/articles/magazine/ah/
Popular Science’s Googled compendia
-And TIME magazine’s own archive at http://www.time.com/time/archive are among the very best on the web according to minOnline editors. |
March 27, 2009 |
| Esquire |
Slideshow, online content |
Esquire editors have conspired to put together their very own “guide to breaking the law a little, and only when it's worth it.” This illustrated guide is facebook enabled with handy widgets. |
March 26, 2009 |
| Parenting |
Online networking community |
Parenting magazine is expanding its online community with its “Mom Congress on Education and Learning” in partnership with Georgetown University. The online initiative’s goal is to facilitate contact between parents and lawmakers on the topic of reforming American education online at http://www.parenting.com/momcongress . |
March 25, 2009
|
| Gourmet |
Integrated marketing partnership with Showtime and MACY’s, microsite |
Gourmet is collaborating with sponsor showtime to promote the original series, “The Tudors.” The print ads are a four-page gatefolds in the April issue of Gourmet magazine, which orchestrated the multiplatform deal for Showtime. At a companion microsite at http://www.tudorsroyalfeast.com/ visitors can recreate the feasts featured on the show and in ads by looking up recipes and click to buy the tableware from Macy’s. Gourmet will host an event at the Times Square headquarters Condé Nast. March 24, 2009 |
March 24, 2009 |
| Improper Bostonian |
Twitter |
Improper Bostonian is on Twitter as of March 23, 2009 and is reaching out to its readers with announcements of events, restaurants, supper clubs and concerts in the Boston area. |
March 23, 2009 |
| Hearst |
Cross platform media content, eBay partnership, content distribution partnership |
Cosmopolitan, House Beautiful and Popular Mechanics’ April issues will feature editors’ perspectives on the environment and sustainability. This special cross platform event and awareness campaign will comprise eBay banners on Hearst’s websites and a new green-themed channel on eBay to which Hearst’s green lifestyle website http://www.thedailygreen.com/ will contribute content. |
March 22, 2009 |
| Playboy |
Free online archive of back issues |
Playboy has partnered with Bondi Digital and Microsoft to place over fifty back issues of Playboy online from the years 1954 through 2007. They appear complete as they did in the physical print versions, with advertisements. |
March 20, 2009 |
| Time Inc. |
iPhone applications, WAP site, mobile content |
Time Inc. has announced several WAP websites and iPhone applications with apps for Golf.com, CNNMoney.com (the portal for Fortune and Money magazines) among the first to launch. |
March 19, 2009 |
| Glamour |
Slideshows, video |
Glamour has created a multimedia companion section to its ongoing 70th anniversary celebrationwith images from its photo shoots over the years, slideshows of new tributes to icons who moved fashion, politics and culture over the decades |
March 18, 2009 |
| Popular Science |
Digital edition, online spin off
|
Popular Science is launching a quarterly rich media digital platform called Genius Guide available here: popsci.com/geniusguide |
March 18, 2009 |
| American Express Publishing, Time Inc. |
Integrated marketing, cross platform media content, mobile content, content distribution partnership |
American Express Publishing is relaunching a multiplatform travel guide program with Time Inc. and CNN. Special guide booklets will run in issues of AmExpress’s Travel + Leisure, Food & Wine and Departures. Time Inc. will participate with titles like Fortune, Money and Time Style & Design. CNN will also prtner by airing co-branded segments on its networks starting on March 21. CNN will provide news, information and video on its websites and mobile site. |
March 18, 2009 |
| Time Inc. |
User selected content, digital editions |
Time Inc. is experimenting with a personalized aggregated magazine that combines reader-selected sectionsfrom eight titles. Sign-ups are available immediately at http://www.timeinc.com/mine the first issue is to be shipped via mail in early April. Online subscribers will get digital editions in a special e-reader format that allows virtual page turns. Toyota and Lexus are the first sponsors. |
March 18, 2009
|
| Martha Stewart Living |
New website, blog |
Martha Stewart Living Omnimedia is launching a multiplatform initiative for pet owners at www.marthastewart.com/pets. The new website provides information on pet care and also includes a blog from Martha's bulldogs called "The Daily Wag." Purina PetCare is the initial sponsor. |
March 17, 2009 |
| Forbes |
New online network |
Forbes has announced the launch of the Forbes CMO Network at www.forbes.com/cmo-network. This new section on Forbes.com offers breaking news stories, regular feature columns, video segments, case studies, trend tracking, in-depth interviews, commentary and an online community specifically targeted to senior-level marketing, media, agency and advertising executives. Forbes Executive Editor Melanie Wells, will serve as the network’s Editor. |
March 16, 2009 |
| Foreign Affairs |
New website, online archive |
Foreign Affairs, has created its very first website, ForeignAffairs.com. The website will feature roughly 30% of the editorial content of a typical issue online free of charge. Paid subscribers can see the entire magazine online and search archives dating back to 1961. |
March 13, 2009 |
| The Atlantic |
New online channel |
The Atlantic has launched the brand new "Food Channel" at http://food.theatlantic.com. |
March 13, 2009 |
| Condé Nast |
Content distribution, ad sharing partnership with Hulu |
Condé Nast has reached ad share agreement and content distribution relationship, with Hulu.com, the online video hub that offers TV shows, movies and video clips. |
March 11, 2009 |
| Popular Science |
Digital magazine launch |
Popular Science is launching a new digital magazine offshoot called The Pop Sci Genius Guide to position the title for e-reader devices. |
March 8, 2009 |
| Martha Stewart Living |
Twitter feed |
Martha Stewart ‘s twitter feed has 50,000 followersas of March 2009 according to minOnline. |
March 6, 2009 |
| TV Guide |
Twitter feed |
TV Guide actively solicits readers to respond to celebrity news and teases upcoming stories in development according to minONline. |
March 6, 2009 |
| Newsweek |
Twitter feed |
Newsweek editors answer questions and enable two-way conversations. |
March 6, 2009 |
| Businessweek |
Twitter feed |
John Byrne, editor-in-chief, BusinessWeek solicit questions from his audience of 10,000 followers. Twitter updates contain exclusives about editorial meetings and forthcoming CEO interviews as well as updates on the BusinessWeek Online website. |
March 6, 2009 |
| Time Inc. |
More video, more original programs and video series |
CNNMoney is producing an expanded slate of online video programs. CNNMoney, will unveil eight new online business shows, with three rolling out immediately: "Conscious Capitalism," a weekly on corporate philanthropy; the twice weekly "Help Desk," on personal finance; and "New Money," will cover young entrepreneurs and rising stars of the business world. |
March 5, 2009 |
| Astronomy |
Twitter, microblog |
Astronomy is on Twitter. |
March 5, 2009 |
| Texterity |
New ranking, clipping tools |
Coverleaf.com revealed the top ten clipped articles of February 2009. This list will help magazine publishers tap into the preferences of their readers and to learn more about the type of content readers choose to clip, save and share through digital editions. |
March 3, 2009 |
| Cosmopolitan |
Online retail partnership |
Cosmopolitan has partnered with Guerlain for a new online retail project “Luxe for Less” which will launch in April. It will be promoted in the print magazine and linked to title's website. |
February 27, 2009 |
| Hearst |
Ebook, magazine reader device |
Hearst will launch an electronic reader for periodicals to make the reading of magazine article content accessible everywhere. |
February 27, 2009 |
| Harper’s |
Searchable online index |
Harper’s is making its “Harper’s Index” free to all visitors and it now features full keyword search capabilities. Readers can search 300 issues’ worth of Indexes by typing in key words. |
February 26, 2009 |
| Real Simple |
Website relaunch |
Real Simple is relaunching its website with additional content channels, new features and more video. |
February 24, 2009 |
| Money |
New online section |
Money has created an online section called the Ultimate Guide to Retirement on cnnmoney.com. It is a fully searchable aggregation of topics and strategies with hyperlinked frequently asked questions. |
February 24, 2009 |
| Sports Illustrated |
Content sharing partnership |
SI's Swimsuit edition will be launched as exclusive 5 minute minisodes on Sony Pictures Television's The Minisode Network. A total of 26 episodes will premiere on Sony's Crackle.com before expanding to partner outlets such as YouTube, Hulu and TV.com on March 16. |
February 24, 2009 |
| Kiplinger’s Personal Finance |
Car ranking tools, slideshow |
Kiplinger’s has set up a best cars and car deals section online of 2009 to coincide with its solutions for recession coverage in the upcoming March issue. It features slideshows and rankings of the new budget conscious cars. |
February 24, 2009 |
| Esquire |
Online Slideshow |
Esquire's editors have assembled a slideshow of the most stylish and also the most uninspired outfits worn by male stars on the red carpet. |
February 23, 2009 |
| Prevention, Men’s Health and Runner’s World |
iPhone applications |
Rodale has announced the ongoing development of new iPhone applications to come from Prevention, Men’s Health and Runner’s World magazines. |
February 22, 2009 |
| Rodale |
Integrated marketing programs, multiplatform conten |
Cook! an in-book magazine that launched in Prevention magazine just this February will appear across multiple formats, with an online section as well as its print components. |
February 22, 2009 |
| New Yorker |
Online book club, social network |
The New Yorker is launching an online book club enabling teams of readers to interactand exchange impressions on books without having to live in the same part of the world. |
February 13, 2009 |
| Forbes |
New website |
Forbes will launch FlipGloss an “interactive photo experience that lets you flip, hover and discover.” Forbes will also syndicate exclusive content to FlipGloss; such as a photo spreads and visuals from Forbes magazine and its websites. |
February 13, 2009 |
| Meredith |
Online Ad portals |
Meredith is partnering with SendMyAd.com, an online ad portal to provide its advertisers improved delivery and receipt of advertising in print magazines like Better Homes and Gardens, Family Circle, Ladies Home Journal, and Parents. SendMyAd.com allows advertisers to submit, approve and deliver materials to the publisher in PDFs. |
February 13, 2009 |
| Forbes |
New science section on website |
Forbes is launching a new section in its Technology Channel called “Breakthroughs.” |
February 18, 2009 |
| New York |
Video, User Generated Content |
New York magazine is partnering with Magnify.net to develop a Web 2.0 video service. Magnify is building a video player and provide easy embeds, encodes, and enhance community based search and sharing. The platform allows publishers to integrate user-generated video as well as aggregate existing video clips. |
February 18, 2009 |
| Sports Illustrated |
Cross platform content, content sharing partnerships |
Images, video and podcasts from the annual Sports Illustrated Swimsuit Issue are hyper-distribution-enabled with embed codesthat other websites can lift off of individual media and video clips. The video sharing deals have been made with major video streaming hubs: Daily Motion, Joost, MySpace, MyWaves, Veoh and YouTube. SI has now made over 100 videos available for hyper syndication off-site. |
February 17, 2009 |
| People StyleWatch |
Text Shopping features expanded, integrated marketing |
People StyleWatch has developed a print feature that allows readers to send text messages to get more information on and buy products displayed in the magazine’s editorial pages. People StyleWatch will apply the text-message embed feature to over 90 items in its March 2009 issue. Next to each featured item will be a code that readers can text to get links to a retailer’s or manufacturer’s official website. |
February 15, 2009 |
| Mother Jones |
Website redesign, social networking tools, online community tools, open source code, user generated content (User Built Applications), enhanced user profiles |
Mother Jones has redesigned and relaunched its website, and upgraded its community tools to optimize the user experience. Readers can create custom avatars, update and manage the items and channels they subscribe to and share with others on the online community. With the new redesign also comes an increased openness: Motherjones.com is utilizing open source code language Drupal. Readers are now encouraged to create their own onsite applications for themselves and other users. |
February 13, 2009 |
| Kiplinger’s Personal Finance |
New online Insurance Center |
Kiplinger.com has created a new online “Insurance Center” that will allow site visitors compare various kinds of insurance providers on price and coverage and terms according to Cynopsis.com. |
February 12, 2009 |
| Adweek |
Network relaunch, new tools and functionality, widgets, podcasts, video |
Adweek Media is relaunching its “At the Roundtable” network rebranding it as the “AdweekMedia Connect” professional network. Adweek will offer a range of new tools and features that let users share Adweek content. The revamped online network will feature easy-to-deploy widgets and podcasts and more video content. |
February 12, 2009 |
| Brides |
Online planning tools, Partnership with Bloomingdales |
Brides.com is partnering with Bloomingdale's to create new online tools for soon-to-be-wed couples. The 'Set Your Table' toolsets enable users to set a “virtual table” from selecting decorative plates and china to flatware and glasses. The interface allows the mixing and matching various patterns and colors with images from 300 different actual products sold by Bloomingdale's online representing 19 different brands. |
February 11, 2009 |
| Forbes |
Online rankings |
Forbes has launched its new “StarCurrency” ranking. Forbes ranks the Hollywood “bankability” of stars from industry surveys of professionals and posts them online. |
February 10, 2009 |
| Martha Stewart Living |
Ad inventory efficiencies |
Martha Stewart Living has made a deal to utilize Yieldex's BusinessIQ module. Yieldex’s enables publishers to forecast demand for specific ad inventory ahead of time. |
February 10, 2009 |
| Rodale |
Digital editions |
Texterity’s Coverleaf.com an online magazine newsstand is adding many of Rodale’s magazines: Best Life, Bicycling, Men’s Health, Organic Gardening, Prevention, Runner’s World, Running Times and Women’s Health which will be available at Coverleaf.com. |
February 3, 2009 |
| Time Inc. |
Content sharing partnership, broadband, mobile content, video |
Time Inc.’s magazine brands will stream 50 videos a week from CNNMoney.com, Health.com, InStyle.com, People.com, RealSimple.com and TIME.com in a new partnership with Verizon according to Cynopsis.com. |
February 3, 2009 |
| Hearst |
Content sharing partnership, broadband, mobile content, video |
Hearst Magazines Digital Media will provide six new videos to the Verizon broadband Hub each week from Good Housekeeping, with other Hearst magazines to follow. The Verizon Hub runs on any broadband connection of any high-speed Net provider. |
February 3, 2009 |
| The Atlantic |
New online channel |
The Atlantic is launching its new “Politics Channel” at http://politics.theatlantic.com/ The Politics Channel will be edited by Marc Ambinder and it will focus on covering the new administration. The channel will feature original reporting, posts, and interviews with features such as an at-a-glance look at President Obama by the numbers. Shell is the launch sponsor. |
February 2, 2009 |
| National Geographic |
Ongoing collaboration with Google Earth, content sharing partnership |
National Geographic is contributing content to “Ocean” in Google Earth. Among the media National Geographic will share are 12 videos narrated by Earle, including one video on the importance of oceans and their conservation and maps, video from the public television series “Wild Chronicles” and also from National Geographic’s website, nationalgeographic.com. |
February 2, 2009 |
| Lucky |
iPhone application, integrated content, mobile shopping |
Condé Nast’s Lucky magazine will introduce an iPhone application: “Lucky at Your Service,” that will link users directly to shoe store products and inventories. It will let readers browse by brand, color and size. Clicking the “Find It Near You” button will let users utilize zip codes or even GPS. The application showcases shoes from the March issue and the application will beupdated with new magazine features in the near future. |
February 2, 2009 |
| Hearst |
Online fragrance database, Online Fragrance Finder |
Hearst Magazines Digital Media has announced a partnership with Michael Edwards, creator of the annual guidebook Fragrances of the World. Hearst is launching a comprehensive online database for perfume industry professionals and fragrance lovers on the web. Hearst will launch the online Fragrance Finder for use by consumers searching for their ideal scents. The Fragrance Finder will launch throughout Hearst’s Digital Women’s, Teen and Men’s Networks, and the websites for Cosmopolitan, Esquire, Good Housekeeping, Harper's Bazaar, Marie Claire, Redbook, Seventeen and Town & Country, as well as Cosmogirl.com. |
January 26, 2009 |
| The Knot |
Social networks applications acquisition |
The Knot has acquired WedSnap, developer of Weddingbook, a Facebook wedding applicationWeddingbook allows couples to upload photo albums, create guestbooks, update details and important dates for friends as well as discussion boards. Weddingbook also enables online bridal registries. |
January 26, 2009 |
| Complex |
Additions to Ad network |
Complex Media will add seven new websites to its ad network, the “Complex Media Network” 12ozprophet.com, HeyOlivia.com, Highsnobiety.com, Kicksfinder.com, Sneakernews.com, Vladtv.com and Vdream.com. |
January 23, 2009 |
| The Atlantic |
New online business channel |
The Atlantic is building on the online success of its brand with the introduction of a brand new online business channel: Business.TheAtlantic.com. Bank of America is one of the launch sponsors for the channel. The channel will feature original posts, dispatches, interviews and more from a range of experts, including The Atlantic’s Megan McArdle, Tyler Cowen, Conor Clarke, Arnold Kling, Jim Manzi, Grant McCracken and Bart Wilson. |
January 22, 2009 |
| Time Out New York |
Content sharing partnership |
Time Out New York magazine, Google and Travelocity are partnering with New York Cityto launch and support nycgo.com, a new tourism website. Among Nycgo.com’s many tools, it will offer daily listings of events to be provided by Time Out New York. |
January 21, 2009 |
| Rodale |
Mobile applications |
Rodale is launching BLC Mobile, a mobile service that will support the BiggestLoserClub.com online program. Members can use their phones to update Club website features like weight loss progress and daily meal programs. |
January 21, 2009 |
| Meredith |
Social network for cooking and food |
Meredith is launching MixingBowl (www.MixingBowl.com), a new social network devoted to good food, nutrition, recipes and entertaining. |
January 21, 2009 |
| Meredith |
New Women’s online network |
Meredith Corporation is launching the “Meredith Women’s Network,”a group of premium websites devoted to topics important to women. |
January 21, 2009 |
| Brides |
Live video streams |
Brides.com will stream live video of 14 Valentine’s Day weddings from the Empire State Building in February. |
January 21, 2009 |
| Forbes |
New featured online columnist |
Forbes.com will soon debut a new weekly column by John Zogby to be called "The Way We'll Be.” This is the latest addition to the growing roster of weekly writers on the burgeoning “Opinions channel” on Forbes.com. |
January 19, 2009 |
| National Geographic |
New web portal |
National Geographic has announced the new GenGreenLife portal, which will offer news, e-commerce options and information on local green businesses and resources near you according to cynopsis.com |
January 15, 2009 |
| Real Simple |
Online partnership |
RealSimple.com to partner with Evite to create branded online invitations. |
January 14, 2009 |
| Outside's GO |
Digital editions |
Mariah Media will add two Zinio digital editions as Outside's Go Summer and Winter issues to its existing print issues. |
January 14, 2009 |
| The Knot |
Social networks applications acquisition |
The Knot has acquired Breastfeeding.com a website dedicated to providing advice on breastfeeding for first time mothers. |
January 13, 2009 |
| Cookie |
Video |
Cookie has announced it will produce more online video and web series programs in 2009. Cookie’s websites will feature more service focus videos as well. |
January 9, 2009 |
| Ebony, Jet |
Film, video production and distribution partnership for online and mobile |
Ebony and Jet will partner with Codeblack to produce six original features by the end of 2009 to be distributed online, on broadcast/VOD, DVD, digital and mobile. |
January 8, 2009 |
| Congressional Quarterly |
Mobile content, Blackberry and iPhone compatibility |
Congressional Quarterly magazine has launched mobile versions of its online services. Subscribers can use their BlackBerries, Palm Treos and iPhones to access CQ Today, CQ Schedules and CQ Member Profiles. |
January 8, 2009 |
| National Geographic |
Interactive Platform initiatives |
National Geographic Global Media is uniting National Geographic's Games, NG Mobile and NG Maps into the new “National Geographic Interactive Platforms Group.” Paul Levine, National Geographic Ventures SVP of Corporate Strategy and Development, will oversee the new global Interactive Platforms Group according to Cynopsis.com |
January 7, 2009 |
| Marie Claire |
Website relaunch, new content channels, blogs, video |
Marie Claire magazine will relaunch its website. All of the magazine’s content will have a corresponding presence online. There will also be new blogs and increased video content. |
January 6, 2009 |
| Hearst |
Website acquisitions |
Hearst Corporation it will acquire 1UP.com and its associated properties including GameVideos.com, MyCheats.com and GameTab.com. The deal is structured as an asset purchase between Hearst and the Ziff Davis Media. |
January 6, 2009 |
| Essence |
Video, cross platform initiative |
Readers can now log on to Essence.com and see video of each of the romantic proposals captured by Essence’s hidden cameras for the Will You Marry Me? 2009 competition. On February 13th, the announcement of the winning couple will be nationally televised for a pre-Valentine’s Day special. The winning couple will receive a $50,000 dream wedding courtesy of Essence. Tiffany & Co. is the sponsor of "Will You Marry Me? 2009." |
January 6, 2009 |
| Make |
Cross platform distribution, iTunes distribution, Youtube partnership |
Make magazine’s MakeTv will distribute across digital platforms as well as on traditional broadcast outlets like PBS affiliates. Episodes will be available on iTunes and also through a partnership with YouTube. Make wants to reach its readers across print, TV, online, video, and downloadable PDF files. |
January 5, 2009 |
