|
Magazine/
Publishing Company |
Type of Digital
Initiative |
Description |
Date
Announced |
| Source Interlink |
Online contest, integrated marketing program |
Seven automotive magazine titles published by Source Interlink Media (SIM) have entered into a integrated marketing partnership with Castrol. This six-month web campaign for Castrol's synthetic motor oil line of products will be the backbone for "The Castrol Syntec Top Shop Challenge" which will pit seven after-market custom car shops against each other to see who can create the highest horsepower engine from scratch. Each shop participating in the contest was chosen by the editorial teams of the SIM titles, like Lowrider, Eurotuner, Import Tuner and Super Street. Readers can visit syntectopshopchallenge.com and vote for their favorite engine. |
June 15, 2008 |
| Businessweek |
Integrated content, integrated marketing, user generated content, forums |
Businessweek is launching “Business@Work” a new forum for questions about popular work-related topics based on reader submissions. The feature will run until August 2008 and culminate in a special issue of the print magazine and a multimedia package of articles and videos with broadcast segments on BusinessWeek TV. |
June 13, 2008 |
| Kiplinger’s Personal |
Online resource, Small Business Center |
Kiplinger.com has launched its new Small Business Center. Part of Kiplinger's Business Resource Center, the Small Business Center includes a resource library covering costs, expansion, employee health care, and human resources; new videos updated weekly; audio conferences with experts; and forecast, recommended readings and expert advice. |
June 13, 2008 |
| Businessweek |
User generated content |
BusinessWeek.com unveiled a new user generated editorial column called “My Take" to be written entirely by readers of BusinessWeek.com as a corresponding item to the "Viewpoint" column in the actual print magazine. |
June 13, 2008 |
| Motor Trend |
Online video |
In a new magazine feature and online video segment available on www.motortrend.com, Motor Trend’s Arthur St. Antoine compares the 2008 Dodge Challenger SRT8 against the Ford Shelby GT500 in an updated rematch of two classic 70s-era muscle cars. To see the complete video of the comparison, go to: http://tinyurl.com/6b42bz |
June 12, 2008 |
| Martha Stewart Living Omnimedia |
Video podcasts, On Demand video |
Martha Stewart's Video Podcasts reached #1 on iTunes during their first day on the platform according to Cynthia Turner of Cynopsis.com. The company is delivering 2 hours of ad supported content across 27 segments tied-in to seasonal themes. These programs are also appearing on the Martha Stewart On Demand service. |
June 12, 2008 |
| Paste |
Blogs, video, songs online |
Paste magazine Editor-in-Chief Josh Jackson has announced the launch of his new blog “High Gravity” a comprehensive daily guide to the Web’s music, film and culture. Jackson’s blog is the latest addition to Paste’s growing online content and multimedia, which includes exclusive videos and songs, such as “Dear Diary,” a blog written by artists on tour. |
June 12, 2008 |
| Parenting |
Online Automotive buying tools |
Bonnier Corp.’s Parenting Group has launched a new automotive buying program powered by Zag and designed specifically for moms on Parenting.com; the web portal for Parenting and Babytalk magazines. The program uses Zag’s exclusive technology platform and national dealer network, saving moms money and giving them a superior, hassle-free car buying experience. |
June 11, 2008 |
| Good Housekeeping |
Online incentive program |
Good Housekeeping has creates an online incentives program in partnership with 200 retailers. The program known as “Good Housekeeping Rewards” will covers both online and actual shopping at physical retail outlets. The incentive program will allow subscribers to earn 20% cash back on their purchases; can be used toward other purchases from other retailers. |
June 11, 2008 |
| National Geographic |
Website enhancement, video, video sharing |
National Geographic Digital Motion has unveiled an enhanced website with a digital film archive containing moving images from more than 40 years of National Geographic Television and documentary film production at ngdigitalmotion.com, making it easier for users to search, select, share and download footage from National Geographic's vast library. |
June 10, 2008 |
| TV Guide |
Video widgets |
TV Guide is enabling access its video content for those who spend the majority of their time online in social networking environments. TV Guide Online has created a Video Guide widget -an embeddable extension of its online video guide. |
June 9, 2008 |
| Barron’s |
New website, daily stock alerts |
According to Advertising Sales Head Gary Holland, Barron’s is developing a financial advisory website for subscribers only. The Barron’s website now has daily stock alerts in real time according to a report in the June 2, 2008 issue of the Delaney Report. |
June 2, 2008 |
| This Old House |
User generated content, community based website |
This Old House magazine has for the first time ever, turned itself completely over to readers, online users, and TV show viewers. The stories and photos featured in the June 2008 issue came from reader submissions to a custom-made, community-based website. The magazine introduced a new logo: "Your Old House" specifically for this issue. The readers voted for their favorite cover image online. |
May 27, 2008 |
| People |
Website acquisition, blog |
People has bought the celebrity-focused “Baby Blog”, a website devoted to celebrities and their babies. The Baby Blog and People.com will begin cross-promoting each other in early summer with the intention of growing its largely female audience, while it plans other additions and acquisitions, to build traffic to the websites. |
May 22, 2008 |
| Budget Travel |
Social networking, photos, video |
Budget Travel has launched social networking capabilities, photo sharing and video uploads utilizing the KickApps platform on its website. Users can network with each other and share content including journals through their online profiles. |
May 21, 2008 |
| National Geographic |
Cross media, video game |
National Geographic is partnering with game design firm Arkadium to create “Stonehenge Online”, a tie in with its TV programming. National Geographic Channel's Stonehenge Decoded website: www.natgeotv.com/stonehenge. |
May 21, 2008 |
| Reader’s Digest |
Website redesign, relaunch, new channels and features |
Reader’s Digest has redesigned and reconfigured its website with approximately 10,000 articles on more than 300 topics, including web exclusives, book and magazine content. Reader’s Digest worked with the Brooklyn-based web design firm Huge Interactive on the redesign with seven main channels. |
May 20, 2008 |
| Forbes |
Social networking, portal |
Forbes has a business-oriented social networking platform called the “Executive Women's Network”. This new social network will go live sometime late summer, serves high-ranking female executives. The network will provide a forum for sharing information and knowledge with colleagues. Forbes.com recently launched the AnswerNetwork platform for C-level executives (see April 24, 2008 announcement below). |
May 20, 2008 |
| Condé Nast |
Blogs |
Condé Nast will acquire the technology blog Ars Technica adding to its existing tech blog acquisitions like Wired.com and Reddit. |
May 19, 2008 |
| National Geographic |
Minisite launch |
National Geographic launched a minisite devoted to the Summer Olympics in Beijing featuring loads of video content, photos, trivia, educational games and travel tips according to Cynopsis.com. |
May 15, 2008 |
| Time Inc. |
Website redesign, video, social networking |
Time Inc. is relaunching a newly improved Health.com on May 19, 2008. This new health & wellness website will feature new navigation and be accompanied by a redesigned Health magazine published by Southern Progress Corporation. Health.com will feature original reporting, video, accredited medical content and social networking functions. |
May 15, 2008 |
| The Bloodhorse |
Online video chat |
133rd Preakness Stakes online video coverage will return with Bloodhorse writers Lenny Shulman and Steve Haskin who covered the Kentucky Derby. |
May 15, 2008 |
| National Geographic |
Content partnership, online animation content |
National Geographic Digital Motion, the digital film archive containing moving images from more than 40 years of National Geographic Television and documentary film production, announced today a new partnership with ArchieMD Inc., a leading health and science education company that creates innovative products using state-of-the-art 3-D visual and interactive technology. Digital Motion will add a collection of ArchieMD's health-related animations, which consist of human anatomy and physiology, diseases, health conditions, medical procedures and more. ArchieMD produces new content on a weekly basis, and National Geographic will regularly integrate new assets into the body of work available. |
May 13, 2008 |
| Kiplinger’s Personal Finance |
Online magazine center |
Kiplinger’s Personal Finance has created a magazine center where print content is organized in the familiar department structures of a physical magazine, but merged with the multimedia content of the website. |
May 12, 2008 |
| Complex Media |
New websites, broadband video |
Complex Media will launch two new websites for the Complex Media Network. ComplexVideo.com and DasGamer.com will join Complex.com as the newest websites created and operated by Complex Media staff. |
May 12, 2008 |
| Bon Appetit |
New website |
BonAppetit.com announced a new website, independent of Epicurious.com. Condé Nast’s is individualizing magazine brands from its larger portal websites such as Concierge.com and Style.com. While the Bon Appetit brand is still associated with Epicurious.com, the spin-off follows Gourmet’s move, which became a stand alone website last January, as well as W, which branched off from Style.com in late 2007. |
May 12, 2008 |
| Complex Media |
Website acquisitions, partnerships |
Complex Media has added four additional sites to the network with its latest acquisition of PlanetXbox360.com and new Network partnerships with OnSmash.com, Karmaloop, and Eckotv.com. |
May 12, 2008 |
| The Economist |
Home page redesign |
The Economist has redesigned its home page to simplify the presentation of its features for the reader. The new page is “cleaner" with fewer advertisements. |
May 11, 2008 |
| The Bloodhorse |
Mobile and cell phone content |
The BloodHorse is meeting its customers’ need for information with a new mobile news delivery service, which delivers the news and information from BloodHorse.com to all mobile internet devices. The free service is updated 24/7 and available by pointing your device’s Web browser to mobile.BloodHorse.com. Mobile users can easily browse and view full-screen up-to-the-minute news and feature stories including top headlines, and breeding news. |
May 9, 2008 |
| The Knot Inc. |
Online Baby Registry tool |
In response to the nation’s increasing use of online shopping sites, The Nest Baby , The Knot Inc.’s website for first-time parents announced today the launch of The Nest Baby Registry Service and online tool they are calling the world’s largest baby registry search tool. |
May 6, 2008 |
| Hearst |
Widgets, social networking, content sharing and distribution |
Hearst Magazines and Jango, the social music website, have announced a cross-promotional partnership to develop co-branded online music widgets for Seventeen.com, the website of Seventeen magazine. The new Seventeen.com widgets allow readers to publish content across social networks, blogs, and other online communities. |
May 5, 2008 |
| Businessweek |
Online video courses, new columns |
Businessweek will post free, online video courses on its website. The first web series, Gene Marcial gives nine video lessons on investing. Gene Marcial will also write a stock-picking column on the website. Initial sponsors for the video series include American Express, FedEx and SAS. Future video courses will on small business and best practices. |
May 5, 2008 |
| Mediaweek |
Website relaunch/redesign, video, podcasts, alerts, rss |
Mediaweek has redesigned and relaunched its website. The new website has new multimedia components, video, podcasts, a revamped data center and new community forums and tool. A video introducing the new website features can be seen here Mediaweek.com Relaunches. |
May 5, 2008 |
| Forbes |
LingoSpot partnership, user integrated content |
Forbes has partnered with LingoSpot. Forbes Media will use LingoSpot’s technology to keep visitors on its websites longer and engaging them by linking editorial to contextually relevant multimedia content and other articles. The new technology, invisible to the user, will be initially at work on Forbes.com's “Markets” and “Personal Finance channels”. It will eventually be integrated into all of Forbes.com's nine channels and its affiliated websites in the coming weeks. When a user scrolls over an underlined keyword or phrase in an article, a Lingospot-powered bubble will appear with articles, video and definitions of financial terms from Forbes’ Investopedia as well as Forbes’ Business and Finance Blog Network. |
April 30, 2008 |
| National Geographic |
Website redesign, relaunch |
National Geographic has a redesigned website with nearly 1,000 hours of online video, 2,000 photographs, and an interactive programming guide: with features a TV grid with a "drag-and-drop" elements and video. |
April 30, 2008 |
| In Style |
Web video series |
In Style will launch a weekly video series based on the recent success of a content driving initiative from its March 2008 issue; it drove readers to InStyle.com to view original video material from the magazine. In March, the magazine’s website executed a test of its readers’ desire and tastes for original video programming online. InStyle produced 22 video segments or 40 total minutes of online video footage. |
