Summit Chair Stephanie Sandberg, VP Marketing, Fortune and Fortune Small Business

Keynote: John Battelle, Founder and Chairman, Federated Media Publishing and Author of The Search

I dont think magazines are dead, I think theyre moving into a great new phase! Magazines are perfect for a search-driven world. They have authoritative content.

Katherine Sayre, VP, Boston Consulting Group

Consumers want content customized to their expectations. Its a tremendous opportunity to bond with the consumerWe have to leverage our combined strengths: content, our community of interests and our strong relationship with advertisers.

(pictured, l-r) Michael Smith, General Manager, Forbes.com; Lauren Wiener, VP, Meredith Interactive; Bob Carrigan, President, IDG Communication; and Jeff Jarvis, Blogger, Buzzmachine.com (moderator)

Jarvis: Magazines really are the collection of brand and voice, and an audience gathers around that.

Carrigan: We see a lot of speed daters on our website. Were getting better at keeping them for a longer relationship through relevant links and related content.

Smith: Video is a huge focus for us. We have multiple production studios, producers and bookers. And were winning television ad dollars.

Anderman: If you look at the fastest growing websites (eBay, Google, MySpace and FaceBook), theyre not beautiful, theyre functional. The user is in control.

Fichtenbaum: Were figuring out what to do with our unused assetsFor every four pictures in the magazine, there are another 70 in our photo galleries. Along with editors Notebooks, our writers are doing more.  Were giving them a wider berth to express their voice.

Nihal Mehta, CEO, Ipsh!

America, the sleeping giant as compared to Europe and Asia, is finally starting to wake up.  In the U.S., there are now 200 million mobile phone users. By 2009, U.S. mobile handset users will generate 49.8 billion SMS [Short Message Service] messages and 4.4 billion MMS [Multimedia Message Service] messages.  Mobile subscribers will steadily increase to 212 million in 2009, representing 69% of the U.S. population.

Griot, on Wireless Application Protocol (WAP): We deliver entertainment snacks, little tidbits of information [for our readers], on their way to work, and at recess.

Dorn: Our Backpacker reader with his cell phone/MP3 player/camera/GPS device can download maps, pictures and data, and then send back photos and comments to the Backpacker website.

Luncheon Keynote: Wenda Millard, Chief Sales Officer, Yahoo!

Millard, on young people and multitasking: Were reaching these kids with IM, television, catalogs, magazinesBut reach is not enough.  It has to be about connectionWeb and magazines seem to create more engagement and impact when theyre used together.

Rebello: We put control into users hands.  They want to participate in the conversation and contribute to the knowledge baseA vibrant community creates loyalty and that drives trafficBut its also important to maintain the quality of the website so as not to [lose] advertisers.

Ames: Two-thirds of our dot-com visitors are new to the brand.  Seventy-eight percent were shopping for a new car and wanted to know an experts point of view.

Swinand, to magazine publishers: Start with the consumer.  Tell me this is what the consumer wants.  This is why and how they interact with my brand.  Tell me how this is an opportunity to be part of that relationship.

Osberg: Were training sales forces that can sell ideas across platforms.