MPA

Magazine Publishers of America

 

MAGAZINES 24/7:
PROFITING IN THE DIGITAL AGE

Wednesday, April 26, 2006
Sheraton New York Hotel & Towers
811 Seventh Avenue (at 53rd Street), NewYork City

 

Home | Program Highlights | Program-at-a-Glance | Speakers


PROGRAM AT-A-GLANCE

8:00

Continental Breakfast (until 9:00a.m.)
9:00
Welcome to the Conference
Nina Link, President & CEO, Magazine Publishers of America
9:05

Keynote
Frank Moss, Director, MIT Media Lab

9:35
WWW (What Works Well): The Multi-Platform Content Strategy
Cyndi Stivers, EVP, Martha Stewart Living Omnimedia, Inc.
9:40
Emerging Business Models
Josh Quittner, Editor, Business 2.0
Fred Wilson, Partner, Union Square Ventures
10:10
Capitalizing on Mobile Technologies
Moderator: Bruce Upbin, Senior Editor, Forbes
Panelists: Todd Anderman, President, Dennis Digital; Scott Carlis, Executive Director of Marketing, GQ; Thomas Kouck, Director of Marketing and Development, Hachette Filipacchi Mdias; Jeff Price, President, SI Digital
10:40
Mobilizing Your Content
Michael Grossi, VP Business Development, HELIO
11:00
WWW: Games for Fun and Profit
Rosemary Maggiore, General Manager, Digital Business Group, The Readers Digest Association, Inc.
11:05
The Aggregators
Moderator: Joe Hagan, Contributing Editor, New York
Panelists: Ira Becker, SVP & General Manager, 1Up Network; Aaron Bromagem, VP & Online General Manager, PRIMEDIA Inc.; Dan Orum, Publisher, President & CEO, IDG Entertainment; Vivek Shah, President, Digital Publishing, The Time Inc. Business & Finance Network
11:45
Search: Why Magazines Are in the Drivers Seat
Mike Levin, VP, Interactive, Connors Communications
12:15
Networking Lunch
1:30
WWW: Generating Subs Through Premium Content
Andy Wilson, Director of E-Commerce, Meredith Corporation
1:35
Video on Magazine Websites
Moderator: David Carr, Columnist/Reporter, The New York Times
Panelists: Keith Clinkscales, SVP & General Manager, ESPN Publishing; Paul Greenberg, General Manager, TVGuide.com; Valerie May, Senior Editor, New Media, National Geographic; Marta Wohrle, VP, Director of Digital Media, Hachette Filipacchi Media U.S., Inc.
2:15
How Magazines Can Enhance Advertising Results
Moderator: Randall Rothenberg, Senior Director of Intellectual Capital, Booz Allen Hamilton
Panelists: Stacey Deziel, SVP, Media Director, FCBi; Sarah Kim, VP of Media, Avenue A | Razorfish
2:50
WWW: Covercasting
Kathy Rebello, Executive Editor & Editor-in-Chief, BusinessWeek Online
2:55
Community: Think Locally, Act Profitably
Moderator: Jesse Kornbluth, Writer/Editor, Headbutler.com
Panelists: William Moss III, President & CEO, HBCU Connect; Linda Murray, Executive Editor, BabyCenter; Nicole Stagg, Senior Editor, Rodale Interactive; Bryan Welch, Publisher & General Manager, Ogden Publications, Inc.