Magazine Publishers of America
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MAGAZINES 24/7: PROFITING IN THE DIGITAL AGE
Wednesday, April 26, 2006Sheraton New York Hotel & TowersNew York City
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More than 260 magazine professionals attended Magazines 24/7: Profiting in the Digital Age, the second digital summit hosted by Magazine Publishers of America (MPA). The full-day conference featured both prominent digital leaders and experts from the magazine industry and focused on helping publishers improve revenue streams and profits on a variety of digital platformsfrom the Internet to mobile devices.
Online Search for the Magazine Industry - Members OnlyHighlights of this White Paper on online search were revealed at the conference. The paper, prepared especially for MPA by the Boston Consulting Group, answers the questions: What are the opportunities and issues? Whats our perspective? And what action should magazines take?
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