Welcome
Nina Link, President & CEO, Magazine Publishers of America
Lauren Wiener, SVP, Meredith Interactive and Conference Chairperson

Keynote Speaker: Rethinking Decision-Making in a 2.0 World

Avinash Kaushik, Analytics Evangelist, Google
This session presents a vision of the next generation of Analytics that dramatically expands the data sources used to make decisions on the Web and provides specific examples of how qualitative and quantitative data help you gain a complete picture of customer experience on your website.

Raising the Digital Bar in a Down Economy
Digital leaders from several leading publishers discuss how they keep innovating, driving traffic, improving performance and building the digital platform in a soft economic environment.  They will reveal where they will focus their company’s digital resources in the coming months and the role of social networks, video and other platforms in their plans. 

Panelists:  Roger Neal, BusinessWeek.com; John Loughlin, Hearst Magazines; Carley Roney, The Knot

Moderator:  Cyndi Stivers, EW.com

WWW: What Works Well
A series of interstitials that put a spotlight on successful case studies.

National Geographic’s Adventure in Video Gaming
Paul Levine, SVP, National Geographics Ventures, will describe the brand’s great adventure in video games including how they convert magazine cover stories into compelling video games.

Are Paid Sites the New Black?
They’re back.  Paid sites.  Revenue-hungry publishers have begun moving content behind paid walls.  But exactly how much money can publishers expect to generate from this source?  What are the advantages and disadvantages to the paid strategy in 2009?  This panel will explore the paid opportunities for publishers, what content works best behind the walled garden, and marketing your paid site.

Panelists: MaryAnn Bekkadahl, Rodale; Hank Boye, Harvard Business Review; ESPN The Magazine; Gary Hoenig, General Manager & Editorial Director, ESPN Publishing

Moderator:  Jim Cooper, Adweek Media

BREAK

Print vs. Web: The Editorial Challenge
What works on the Web? Magazines are finding new ways to answer this question nearly every day. This panel of Web-seasoned editorial leaders will explain what their readers want in print and online today and what to expect from the media consumers of tomorrow.

Moderator: Jacob Weisberg, The Slate Group

Panelists: Gail Horwood, Martha Stewart Living Omnimedia; Paul Maidment, Forbes; Geoff Reiss, Newsweek Digital

WWW: What Works Well
A series of interstitials that put a spotlight on successful case studies.

How Your Content Brands Can Work Together
Josh Stinchcomb, Executive Director, Condé Nast Digital: Business Group, will describe how Condé Nast Portfolio, WIRED and other company brands collaborated to create a multiplatform – and multimillion-dollar – program for a major advertising partner.  

Keynote Speaker: Three Digital Things You Need to Know Now

Domenic Venuto, SVP, Razorfish
In this insightful keynote address, Venuto will reveal three big trends that publishers can take advantage of in 2009 to move their businesses forward.  Among the topics that Venuto will address: aggregation and community.

LUNCH

MPA's 3rd Annual Digital Awards
Awards Presenter: Kate Maxwell, Senior Editor, Condé Nast Traveler

Find out which magazine brands win top digital honors, including best video, best mobile program, best online community and best magazine website. Visit www.magazine.org/digitalawards for more information.

Keynote Interview

Jeff Berman, MySpace, interviewed by Fortune’s Jessi Hempel, on the great myths of social networks, the extraordinary role of video on MySpace, and how magazines can partner effectively with MySpace. 

WWW: What Works Well
A series of interstitials that put a spotlight on successful case studies.

Making Friends (and Money) with Social Networks
Dan Hickey, Meredith Interactive VP, describes his company’s first major foray into social networks with the recent creation of Mixingbowl.com, a new brand devoted to food, recipes and meal planning.  Hickey will detail the social applications that can be used on sites like Facebook, what strategies have worked (and failed), and how they allow sponsors to participate in the discussion. 

What Advertisers Want
What are the trends, challenges and opportunities that can help the magazine industry better serve advertisers’ digital needs?  Leading buyers at agencies reveal the details about what advertisers are looking for and how the economy will affect digital spending this year.   

Panelists: Jordan Bitterman, SVP, Media & Content, Digitas; Stacey Deziel, Managing Partner, Director of Client Service MediaCom Interaction; and James Kiernan, VP, Group Client Director, MediaVest Worldwide.

Moderator:  Jacki Kelley, EVP of Media Sales, Martha Stewart Living Omnimedia

Monetize Your Brand's Authority
Savvy publishers are devising new ways using digital platforms to cash in on their brands’ authority.  Some are engaged in unique revenue-share opportunities based on their editorial recommendations.  Others are capitalizing on their editorial expertise to create new consumer digital products.  What are the revenue potentials for these initiatives?  Is this smart business or a dangerous blurring between church and state? 

Panelists: Carolyn Bekkedahl, Mochila; Nancy Hallberg, The Parenting Group; Eric Patterson, GamePro (IDG)

Moderator: Bill Stump, Men's Health

Next Big Thing in Mobile for Magazines
Magazine mobile experts discuss how they are building profitable businesses with assets they can monetize.  They will reveal why mobile platforms work for some magazine brands, what opportunities exist for publishers and what advertisers are looking for.

Panelists: Edward Lang, Playboy Media Group; Simeen Mohsen, InStyle; Richard Glosser, Condé Nast Digital; Sophia Stuart, Hearst Magazines Digital Media

Moderator:  Bruce Upbin, Forbes

What You’ll Learn:  How smart magazine executives are capitalizing on the mobile space to connect with their audience and advertisers.  The bottom line costs of creating robust mobile content – the value it creates.