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Program Highlights(Topics, speakers and times are subject to change. Please check back for updates.)
Keynote SpeakerHow Content Providers Can Benefit from the InternetDavid Eun, Vice President of Content Partnerships, Googleand a veteran of Time Warner and NBCwill detail what Google seeks in its partnership initiatives with content providers.
Managing Reader-Generated Content Successfully
How can user-generated content build stronger connections with readers? What are the trends? This panel, moderated by LeeAnn Prescott, Research Director, Hitwise, includes Nicola Bridges, Online Editorial Director, Prevention.com, John Davison, Senior Vice President and Editorial Director, 1UP Network, Chris Gonzalez, Executive Editor, CondNet Teen Sites, and Janet Libert, Editor-in-Chief and Publisher, Executive Travel Magazine and Executive Travel SkyGuide. It will examine the many issues surrounding the use of consumer-generated content.
View from the Top: CEOs on Digital Platforms
Digital pioneer Larry Kramer leads a candid discussion with Susan Lyne, President and CEO, Martha Stewart Living Omnimedia and Stephen Colvin, President and CEO, Dennis Publishing, about the evolution of magazines as a dynamic, digital medium.
NEW! WWW: What Went WrongPerry Nelson, Director Online, Dwell, takes a candid look at the shortcomings of Dwell.coms relaunch and how they were able to fix it.
Integrated Programs in the Digital Age: Advertiser Expectations
Jack Myers, Founder and CEO of Myers Publishing, moderates a panel that includes Charles Courtier, CEO Global, Mediaedge:cia, Betsy Frank, Chief Research and Insights Officer, Time Inc., John Loughlin, EVP and General Manager, Hearst Magazines and Karl A. Spangenberg, Vice President, Integrated Advertising & Commerce, AT&T on how digital media are changing advertisers' expectations for integrated programs and how magazine brands compete most effectively in cross-platform packaging.
Keynote SpeakerTime Off: Media Usage in a Time-Starved WorldHolly Moore, Partner, Yankelovich MONITOR will reveal new insights on consumers' relationships with media, drawing from the annual Yankelovich MONITOR and the just released study "Finding Time: A Yankelovich MONITOR Perspective."
Bringing Magazine Content to Mobile Phones
With millions of mobile phone users each month searching for content, how can magazines get in the game in a meaningful way? This panel, led by Olivier Griot, Managing Director, Mobile, Hachette Filipacchi Media, offers practical advice on working in the mobile space. Panelists include Chang Kim, Media Supervisor, MindShare INTERACTION, Boris Fridman, CEO, Crisp Wireless, Inc., John Hadl, CEO, Brand in Hand and Heidi Lehmann, Vice President of Strategic Development, ThirdScreenMedia.
Video: What's Connecting with Consumers?
What types of video generate the most traffic? How do users respond to pre-roll advertising? This panel, moderated by Johnnie Roberts, Senior Writer of Newsweek, and including Todd Unger, Senior Vice President of Time4 Digital, Seventeen's Editor-in-Chief Ann Shoket, and Forbes.com Editor Paul Maidment, looks at online video, which is now vital to every media brand's success.
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