The inaugural MPA Digital Awards were presented at the "Magazines 24/7: Connecting with the Consumer" digital summit on February 27, 2007. The MPA Digital Awards honor the excellence and innovation of magazine brands on digital platforms.

Check out the Winners Photo Gallery

Watch the Winners Video from the Magazines 24/7conference

View the Judges for MPA Digital Awards 2006

Visit the Magazines 24/7 Home Page

MPA DIGITAL AWARDS WINNERS AND FINALISTS

WEBSITE OF THE YEAR

• Business/News
• Fashion
• Entertainment/Celebrity
• Sports/Enthusiast
• Service/Lifestyle

MAGAZINE BLOG OF THE YEAR

BEST ONLINE VIDEO OR VIDEO SERIES

BEST PODCAST OR PODCAST SERIES

BEST MOBILE STRATEGY

BEST ONLINE COMMUNITY

BEST WEB-ONLY TOOL

*********************************************************************

WEBSITE OF THE YEAR

Business/News

Winner:              TIME.com
                             TIME.com broke news stories throughout the year and users in 2006 were up 90% year-over-year.

2^nd Place:          BusinessWeek.com
                             At BusinessWeek Online, users find eight channels replete with trusted information and resources to
                             help manage their personal and professional lives.

3^rd Place (tie):   Forbes.com
                              Forbes.com reaches the largest number of C-level executives -- its target audience -- of any business site
                              on the web, and has expanded the editorial reach of the company four-fold.

                             Technology Review
                             Updated daily, TechnologyReview.com provides ahead-of-the-curve coverage on what's next in technology
                              and business.

Fashion

Winner:             InStyle.com
This site allows users to see their favorite stars on the red carpet, learn who designed their outfits and then browse for details and click-to-buy on hundreds of trendsetting clothing items and accessories that were featured.

2^nd Place:         Brides.com
Aggregating the content from Brides, Modern Bride and Elegant Bride, Brides.com provides the bride-to-be with one site where she can gather ideas, get planning advice, share tips with other brides in the online community, access a variety of wedding planning tools, and get valuable local resources.

3^rd Place:          Style.com
The online home of Vogue and W, Style.com combines appropriate material drawn from its source titles with high-quality original content that is specifically written and designed for the web.

Entertainment/Celebrity

Winner:             EW.com
Every day, Entertainment Weekly's online portal features 20 original online-only pieces of content including interviews, columns, photos, blogs item and video.

2^nd Place:         People.com
With up-to-the-minute updates, People.com contains over 95% original content. In 2006 they broke some of the biggest celebrity news stories of the year.

3^rd Place:          TVGuide.com
The redesigned TVGuide.com has over 65 editor-written blogs, a new user interface, best-in-class entertainment search functionality, robust community features, and a mechanism to personalize the site for each users preferences.

Sports/Enthusiast

Winner:             SI.com
The site brings the DNA of Sports Illustrated to an exciting digital platform.  It features award-winning writers, great photography and video segments featuring some of SIs most well-known personalities.

2^nd Place:         PopSci.com
PopSci.com is a daily destination at the intersection of popular culture and technology that inspires a robust community fascinated by whats new and whats next.

3^rd Place:          1UP.com
1UP.com is the central hub of Ziff Davis Game Groups integrated enthusiast games media strategy. All the magazine editors blog on the site and engage the gaming community in direct conversation.

Service/Lifestyle

Winner:             nymag.com
Since its redesign a year ago, the site has expanded its original content including Daily Intelligencer and Grub Street blogs, comprehensive food and restaurant coverage, fashion advice, and interactive games and galleries.

2^nd Place:         AARP The Magazine Online
Important messages normally delivered in print are now coming to life for users as they personalize and apply information via engaging and powerful interactive tools.

3^rd Place:          Wine Spectator Online
The website features more than 168,000 wine ratings, tasting reports, news and features, editors' blogs, videos and other original content.

top

MAGAZINE BLOG OF THE YEAR

Winner:             PCMag.com Gearlog
Within Gearlog, PC Magazine editors interact directly with readers and initiate conversation by sharing the latest news, reviews and commentary.

2^nd Place (tie):  FineWoodworking.com Glue Tube
Capitalizing on the success of the popular video sharing site YouTube, "Glue Tube" features viewer-created video about woodworking.

                             Newsweek.com On Faith
                             In the 21st century time of extremism "On Faith"  aims to engage people in a conversation about faith and 
                             its implications. Moderated by Newsweek Editor Jon Meacham and The Washington Post's Sally Quinn.

                             Seed Science Blogs Frontal Cortex
                             The "Frontal Cortex" is a blog written by Jonah Lehrer, the Editor-at-Large for Seed. Science Blogs is a 
                             community of like-minded individuals who are passionate about science and its place in contemporary 
                             culture.

                             Time Out New York The TONY Blog
                             The TONY blog offers readers daily access to editors' meanderings about town in a conversational, off-the-
                             cuff forum.

                              Wine Spectator James Suckling
                              Launched in March 2006 with Senior Editor James Suckling blogging about the 2005 Bordeaux Barrel
                              Tastings, it regularly includes updated entries plus guest bloggers, including well-known winemakers,
                              chefs and sommeliers.

top

BEST ONLINE VIDEO OR VIDEO SERIES

Winner:             Concierge.com 24 Hours in Series
The sites 24 Hours In series transports users from the confines of their desks to the great capitals of the world.

2^nd Place:         Technology Review Telescope Series
The micro-documentaries "Telescope Series" are 4-7 minutes in length and provide behind-the-scenes coverage on how technologies are created and implemented.

3^rd Place:          Forbes.com Street Talk Series
Hosted by Forbes National Editor Bob Lenzner, "StreetTalk" helps investors and businesses stay in touch with what's important by featuring in-depth interviews with newsmakers and money managers.

 top

BEST PODCAST OR PODCAST SERIES

Winner:             National Geographic Traveler Walks of a Lifetime Series
The series is narrated by radio and TV travel authority Rudy Max.  It debuted last summer and was ranked the #2 podcast download on iTunes for two weeks.

2^nd Place:         Popular Science Contributing Troubadour Jonathan Coulton Series
Each week, PopSci's "contributing troubadour" Jonathan Coulton, talks to the innovators behind the technologies featured in Popular Science  and was one of the Top 10 Science broadcasts on iTunes, and the Top 100 in all categories during its launch month.

3^rd Place (tie):   Newsweek.com Newsweek On Air Series
Each week, in addition to broadcasting the entire show online, Newsweek.com provides direct links to the magazine stories that inspired the broadcast. Newsweek On-Air Series is currently sitting in the top 100 of news/politics podcasts on iTunes.     

                             Parents Magazine Podcast Series
                             The first episode of the Parents Magazine Podcast was the #1 download in the Kids & Family section of
                             iTunes, and was #69 of the top 100 iTunes podcasts. It has been positively reviewed and featured on the
                             top parenting blogs, including daddytypes.com and Mayas Papaya.

top

BEST MOBILE STRATEGY

Winner:             Epicurious Epi to Go
This mobile application enables users to access a recipe database of more than 25,000 recipes via cell phone or PDA.  20,000 users have signed up since its introduction this past spring.

2^nd Place:         SI Mobile Swimsuit
Products include videos from the making of the 2006 Swimsuit edition of Sports Illustrated, ringtones, wallpapers, eGreetings and evites, as well as instant messaging content including emoticons, avatars, winks, skins and backgrounds.

3^rd Place:          Wine Spectator Mobile Companion
Wine Spectator's vast database of wine ratings, tasting notes, vintage charts and wallpaper is accessible directly from a cell phone or PDA. 

top

BEST ONLINE COMMUNITY

Winner:             1UP.com Clubs
1UP.com is the #1 gamer community on the web where gamers can read blogs, join clubs and exchange messages with thousands of like-minded enthusiasts.

2^nd Place:         The Nest
The site is built and maintained by recent-weds in an official capacity (editors) and unofficial (bloggers and members) and boasts unique built-for-two budgeting tools, checklists, and strong user-generated, tried-and-true advice on all things newly wedfrom home-buying tips, to easy entertaining ideas and managing the in-laws.

3^rd Place (tie):   Backpackers Trail Network
The Trail Network provides Backpacker readers with cutting edge technology and user-generated content in the form of an extensive network of hikes, GPS data, 3D trail maps, aerial photography and Google Earth flyovers.

                             Epicurious Forums and Member Recipes
                            One of the first true community/social networking sites,every minute of the day someone is exchanging
                            favorite recipes or seeking advice from the community or adding their own favorite family recipes into a
                            newly created database just for them.

 top

BEST WEB-ONLY TOOL

Winner:             PopSci.com Best of Whats New
This special online feature showcases the top 100 technologies of the past year and features flash animation, photo galleries and videos.

2^nd Place (tie):  AOPA Pilot 40 Top Technologies
This interactive guide, based on the August 2006 AOPA Pilot special report The Top Technologies Influencing General Aviation, explores the latest in general aviation technology from GPS to enhanced vision systems.

                              Runners World Smart Coach
                              Smart Coach provides users with a simple, science-based interactive tool that produces personalized,
                              customizable training plans.

                              SI.com MySI
                              The MySI product includes a rotating screensaver featuring full-screen team photo gallery, a sports ticker,
                              and an SI.com-powered recommendation engine that aggregates the top stories from across the Web on 
                              each team.

                              Wired.com Interactive Bionic Tour
                              After interviewing amputees, body modifiers, gender hackers and scientists, Wired illustrated the findings
                              using an interactive graphic, showcasing the latest scientific advances in bionics, as well as those about 
                              to emerge.

top