Magazine Publishers of America - 2007 Magazine 24/7 February

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2007 Magazine 24/7 February - Videos/Podcasts & Presentations

February 28, 2007

Program Details | Speaker Bios | Program Highlights & Photos
Videos/Presentations/Podcasts | MPA Digital Awards

Digital Awards Winners and Finalists

Welcome

Nina Link,
President and CEO,
MPA

Conference Chair Welcome

Colin Crawford,
Magazines 24/7 Conference Chairman and SVP Online,
International Data Group

WWW: What Works Well
Scientific Americans Experiment in Wiki Reporting

Kate Wong,
Editorial Director,
ScientificAmerican.com

WWW: What Works Well
The Recipe for Success: Yahoo!s Food Site

Deanna Brown,
General Manager,
Yahoo! Media Group

WWW: What Went Wrong
The Shortcomings of Dwell.coms Relaunch and How It Was Fixed

Perry Nelson,
Online Director,
Dwell

Keynote Address:
Defining Digital Ad SuccessHow Magazines Can Achieve It

Sarah Fay,
President,
Isobar

Keynote Address:
Time Off: Media Usage in a Time Starved World

Holly Moore,
Partner,
Yankelovich MONITOR

Managing Reader-Generated Content Successfully

LeeAnn Prescott, Research Director, Hitwise (moderator)
Nicola Bridges, Online Editorial Director, Prevention.com
John Davison, SVP and Editorial Director, 1UP Network
Janet Libert, Editor-in-Chief and Publisher, Executive Travel and Executive Travel Guide SkyGuide
Chris Gonzalez, Executive Editor, Teen Sites, CondeNet

Bringing Magazine Content to Mobile Phones

Olivier Griot, Managing Director, Mobile, Hachette Filipacchi Media
Boris Fridman, CEO, Crisp Wireless, Inc.
Heidi Lehmann, Vice President of Strategic Development, ThirdScreenMedia.
John Hadl, CEO, Brand in Hand
Chang Kim, Media Supervisor, MindShare INTERACTION

The Dos and Don'ts of Blogging

Heather Green, Technology Editor, BusinessWeek
Wendy Perrin, Conde Nast Traveler's
Jay Bryant, TVGuide.com
Ben Williams, Editorial Director of nymag.com
Justin Fox, Business and Economics Columnist for TIME

View from the Top: CEOs on Digital Platforms

Larry Kramer, Advisor to CBS on Interactive Ventures (moderator)
Susan Lyne, President and CEO, Martha Stewart Living Omnimedia
Stephen Colvin, President and CEO, Dennis Publishing Inc.

Integrated Programs in the Digital Age: Advertiser Expectations

Jack Myers, Founder and CEO, Myers Publishing (moderator)
Betsy Frank, Chief Research and Insights Officer, Time Inc. Media Group
Charles Courtier, CEO Global, Mediaedge:cia
John Loughlin, EVP and General Manager, Hearst Magazines
Karl Spangenberg, VP, Integrated Advertising & Commerce, AT&T

Video: Whats Connecting with Consumers

Johnnie Roberts, Senior Writer, Newsweek
Todd Unger, SVP, Time4 Digital
Paul Maidment, Editor, Forbes.com and Executive Editor, Forbes
Ann Shoket, Editor-in-Chief, Seventeen

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