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PROGRAM HIGHLIGHTS** PowerPoint presentations from the conference are now available below. **
CONFERENCE DAY 1: "Building Audiences, Building Brands"February 27, at New World Stages, 340 West 50th Street (btw 8th & 9th Avenues), NYC
Conference WelcomeNina Link, President and CEO, MPAConference Chairman Chris Johnson, Vice President, Hearst Digital Media
Rob Covey, Managing Editor, National Geographic Magazine Online, describes the extraordinary success of the user-generated photographic feature Your Shot, which helped boost page views from 140,000 to 9 million a month.
Magazines are increasingly letting go of their content, allowing users to slice, dice, aggregate and even vote based on their individual needs and assessments. Representatives from companies active in this area, including Chris Cunningham, Appssavvy; Tariq Krim, Netvibes; and Alexis Ohanian, Reddit, will discuss the latest technologies and techniques that can help raise the prominence of magazine content on different kinds of social networks. Adam Sherk of Define Search Strategies will moderate.
Cris Cunninham Alexis Ohanian
Mobile Expert Gunnar Garfors, Director of Development, NRK (Norway)
Magazines are looking to make their websites as sticky as possible and gaming is an ideal solution. In this panel, leaders in the space, including moderator Robert Nashak, formerly of Yahoo! Games; Nicola Bridges, Prevention.com; Nicole Stagg, GoodHousekeeping.com; and Jessica Rovello, Arkadium, talk about how consumers at play can really pay offin time spent, repeat visits and ultimately, revenues.
Elyse Thibault, Senior Manager of Marketing & Audience Development, Hearst Digital
CONFERENCE DAY 2: "Digital D.C."February 28, at Hearst Tower, Joseph Urban Theater, 300 West 57th Street (at 8th Avenue), NYCThe Digital D.C. morning sessions will provide the latest information on legal, legislative, and regulatory developments that impact magazines digital products and initiatives. The sessions will focus on intellectual property rights and copyright protection, privacy, behavioral targeting, so-called spyware, social networking, and data security and breach notification.
All Magazines 24/7 attendees are encouraged to sign up for both days and save 10% on the combined price.
Legal Challenges That Stem from Digital Growth
Trailblazers in the developing field of digital law Bruce Keller, Debevoise and Plimpton LLP; Char Pagar, Manatt; Thomas Rubin, Microsoft; and Cliff Sloan, Slate Magazinewill discuss the busy agenda and enforcement activities of federal agencies like the Federal Trade Commission, and will examine current judicial proceedings involving digital intellectual property. Chris Nolan, MPAs General Counsel, will moderate the session.
Stu Ingis, Venable LLP; Patrick Ross, Copyright Alliance; and Microsoft/DC alumnus Jamie Houton, Elmendorf Strategies, will provide insights and up-to-the-minute intelligence on pending intellectual property legislation, online marketing regulation, net neutrality, and other items on Washington's "digital agenda" for 2008. The panel will be moderated by Jim Cregan, Executive Vice President, Government Affairs, MPA.
Senior industry executives Cynthia Braddon, McGraw-Hill; Angelo Grima, National Geographic; and Ed Klaris, Conde Nastwill bring it all together, discussing how they deal with and plan for legal, legislative and regulatory contingenciesand whether Washington's intense scrutiny of the digital landscape keeps them up at night. The session moderator is Rita Cohen, Senior Vice President/Legislative & Regulatory Policy, MPA.
