| Magazine/ Publishing
Company | Type of
Digital Initiative |
Description |
Date Announced |
| TV
Guide |
Exclusive
online series |
TVGuide.com
launched Body
Talk on New Years Eve, a 5-part online series
tackling the issue of body image and the unrealistic standards set by Hollywood. |
December
31, 2007 |
| The
Economist |
Social
network, online video |
The
Economist
has
created a social network, and expanded its Web site. The magazine
will develop a major portal for its readers to create conversations between
them. The Economist also launched its first online video. |
December
24, 2007 |
| Paste |
Podcasts,
exclusive online interviews, video |
Paste
magazine announced the launch of a new video
podcast, “Paste Vision,” available through iTunes or at pastemagazine.com These
new monthly podcasts are about 15 minutes in length, free to view/download,
and feature interviews, live performances from the Paste studio,
music videos and more. |
December
19, 2007 |
| Businessweek |
Content
sharing partnership, widgets, social networking, online community functions |
BusinessWeek,
has been invited by LinkedIn to use its custom networking functions to make
businessweek.com a website
where businesspeople
can connect, communicate and make deals. LinkedIn will create
links in the text of BusinessWeek editorial content for the proper
names of businesses and people. Readers can connect to individuals or companies,
and select how many of their own contacts are connected. |
December
12, 2007 |
| Hearst |
Content
distribution partnership |
Hearst
has partnered with Next.TV to distribute
original magazine content.
Next.TV is a new online television service to be bundled into new HP notebook
laptops next year. Hearst
will offer original content from several magazines such as CosmoGirl,
Good Housekeeping and Marie
Claire. |
December
11, 2007 |
| Businessweek |
Redesign
of features, optimized search, online archive |
BusinessWeek
has redesigned
the "Magazine Channel" on its Website. The channel incorporates
some of the print magazine's key features and includes more photos and illustrations
for the articles. Search functions have also been optimized on the content
offerings with links to the most emailed and most-discussed articles. There
is an online archive of past issues. |
December
7, 2007 |
| Condé
Nast |
Content
sharing partnership |
CondéNet
has entered a broad content distribution relationship with Google's YouTube.
CondéNet,
the Web unit of Condé Nast Publications, is
launching YouTube channels for each of its websites, beginning with Epicurious.com.
Additional channels for Style.com, Men.Style.com and Concierge.com are expected
to launch over the next month, while the Wired.com channel is slated for
early next year. |
November
29, 2007 |
| Forbes |
Online
audience network, integrated marketing program, content partnership |
Forbes
has launched the “Forbes Audience Network” an online
advertising network for use by advertisers. The network will
provide marketers with several features and services including mass reach,
targeted impressions and editorial relevance and compatibility. |
November
27, 2007 |
| Wired |
Online
video, new production staff |
Wired,
magazine is increasing its online video offerings and
building a dedicated production staff. Wired merged
its magazine and website operations earlier in the year. The
magazine has also started a Wired
Video subdomain, in partnership with The Feed Room. |
November
26, 2007 |
| Esquire |
Online
content distribution, video, content sharing partnership |
Esquire
magazine has partnered with the high-definition program channel MOJO to
jointly
produce and distribute content for TV and and the internet. “Take
It From Esquire” will premiere as an interstitial short between TV programs
in MOJO’s prime time schedule. It will also launch on Esquire
and MOJO’s websites. These videos (40 seconds in length or shorter) will
be produced by MOJO based upon Esquire’s “The Guide” magazine section. MOJO
will buy ads in Esquire to promote
the videos as well as other programs on the channel, according to Kevin
O’Malley, VP publisher of Esquire. |
November
26, 2007 |
| The
Economist |
Online
series, social media, social networking |
The
Economist
has
created an online debate series. The first debate series on the
subject of education was featured last month, now debates can be accessed
at www.economist.com/debate.
The
Economist is working with SparkPR and blog networks such
as “Buzz Machine” and “Mashable”. |
November
21, 2007 |
| TV
Guide |
Interactive
community features, blogs, print feature extending online |
“Cheers
& Jeers,” TV Guide magazine’s
popular weekly opinion column has expanded to TVGuide.com,
with an interactive daily blog, and to TV
Guide Network, with recurring segments
on TV Watercooler.
Building on the interactive community features on TVGuide.com, the newly-launched
“Cheers & Jeers” blog www.TVGuide.com/cheersandjeers
allows users to interact directly with the column by voting on whether they
agree or disagree with each TV Guide
“Cheer” or “Jeer.” |
November
19, 2007 |
| Condé
Nast |
Website
spin off, new solo website |
Condé
Nast
has introduced a standalone site for W
magazine and moved the W
content from its online home until now, Style.com. Next
year it plans to build companion sites for Gourmet and Bon Appetit,
which are currently just sections of Epicurious.com and also Condé
Nast
Traveler will move out of Concierge.com possibly in 2008 or 2009. |
November
15, 2007 |
| Cook’s
Illustrated |
Online
Thanksgiving survival guide |
Cook's
Illustrated gathered
more than 50 recipes, favorite menus, equipment and ingredient reviews,
and a plan
for finishing most of the cooking before Thanksgiving morning. |
November
14, 2007 |
| Newsweek |
Website
redesign, original online content, weekly web show |
Newsweek
online has created a new
weekly show about politics announced
executive editor Jon Meacham. Produced by MSNBC television veteran
Tammy Haddad, the new online show follows a major redesign of both the Web
site and the print magazine. |
November
14, 2007 |
| Wine
Spectator |
Online
rankings |
WineSpectator
began its highly anticipated Top
100 countdown today. The Web site will release the Top
10 wines of 2007 between Monday and Friday this week–-with the Wine of the
Year to be announced on Friday, Nov. 16. Each year, Wine Spectator
editors survey the wines reviewed during the calendar year and select the
most exciting wines for the Top 100. In 2007, Wine Spectator reviewed
more than 15,000 wines from around the world in blind tastings. |
November
13, 2007 |
| TV
Guide |
Interactive
license agreement, content sharing partnership |
TV
Guide
has signed a multi-year interactive program guide (IPG) license agreement
with So-net Entertainment Corporation (“So-net”), for
its TV program navigation and online video portal Web site in Japan, TV
ohkoku (“TV Kingdom” in Japanese), which features Gemstar’s G-GUIDE IPG.
Interactive Program Guide, Inc., Gemstar-TV Guide’s joint venture with DENTSU
INC. and Tokyo News Services worked with So-net to develop a syndicated
version of G-GUIDE, Gemstar-TV Guide’s IPG service in Japan
available to users of the TV ohkoku site. |
November
8, 2007 |
| Forbes
Media |
Blogs,
online community |
Forbes
Media, has acquired a 51% stake in RealClearPolitics.com,
a political website. RealClearPolitics.com is now part of the
Forbes web network which includes: Clipmarks; Forbes.com; ForbesTraveler.com;
ForbesAutos.com; and Investopedia.com. |
November
7, 2007 |
| Hearst |
Website
revamp, blogs, video, social networking, content partnership |
Hearst
Magazines Digital Media, a unit of Hearst Magazines, has announced the full-scale
launch of TheDailyGreen.com
a new, one-stop
eco-resource for environmental news, tips and information. Hearst
is the first major magazine company to launch a consumer-oriented news and
service website devoted to assisting consumers interested in a more earth-friendly
lifestyle. The website now features a more robust community interface; tools
for localized content; video; flipbooks; players; blogs and more. TheDailyGreen.com
is working with Earth911, EarthLab and WeatherBug, to power its applications.
TheDailyGreen.com is also providing content to the recently launched
MSN Green channel. |
November
7, 2007 |
| Forbes
Media |
Web
clipping service acquired, online community, user generated content, wdigets |
Forbes
Media has acquired Clipmarks. Clipmarks is web-clipping service
that enables users to collect
and share content from web pages with fellow users. Clipmarks’
free browser application (widget) can be used to clip text, save images
and gather video from websites, and then archive them. The Clipmarks website
is a burgeoning community of “clippers” who share and blog, and rank their
clippings. Clipmarks is now part of the Forbes web network which includes:
Forbes.com; ForbesTraveler.com; ForbesAutos.com; Investopedia.com; and RealClearPolitics.com |
November
7, 2007 |
| Martha
Stewart Living Omnimedia |
Blog
network |
MSLO
has launched a blog network called Martha's
Circle, a portal
of lifestyle websites and blogs selected by editors. This
branded network will allow advertisers to placed ads on a grouping of websites
with 20 million views per month. Some of the initial websites and blogs
will be: 101 Cookbooks, Apartment Therapy and Style Me Pretty. |
November
7, 2007 |
| Reader’s
Digest Association |
Multiple
websites, online ad creation tools |
“AdWizard@RDA”
is a self-serve advertising tool that lets companies create display ads
for the Food
Advertising Network on the Reader’s Digest Association’s online portal.
Advertisers can use existing ready made templates or simply upload their
own advertisement. The AdWizard@RDA tool also provides results and feedback
so companies can analyze their ad campaign. The AdWizard@RDA platform will
be powered by AdReady. |
November
6, 2007 |
| Hearst |
Integrated
marketing campaign, online film festival, user generated content, cross
platform marketing |
Hearst
magazines will partner with Netflix and Philips Electronics to enable readers
to program
their own film festivals. The promotion will appear in the December
issues of Country Living, Esquire, SmartMoney, House Beautiful, O: The
Oprah Magazine and Redbook. Insert cards will direct readers
to the magazine’s Web sites, which will list 10 movies chosen by editors
from each title. Netflix will provide trailers for the films, to be viewed
on embedded players that demonstrate the look of “Ambilight” screens found
on the new Philips TV set products. Philips and Hearst teamed up last year
for a promotion that replaced the insert cards in four September issues
with a sponsored website where readers could subscribe to titles, including
O at Home and Redbook. |
November
7, 2007 |
| TV
Guide |
Daily
updates, multiplatform coverage, blogs |
TV
Guide
will cover the latest developments related to the Writers Guild of America
strike, including its impact
on the entertainment landscape and to television viewers in particular.
Extensive coverage is planned at www.TVGuide.com,
as well as in TV Guide magazine,
and on TV Guide Network. Continuous
coverage and commentary by TV Guide’s
editorial staff including senior correspondent Stephen Battaglio, senior
TV critic Matt Roush, senior writer Michael Ausiello, and managing editor
Matt Mitovich can be found online at www.TVGuide.com/strikewatch
. TVGuide.com has also launched a special “Strike Watch” blog. |
November
5, 2007 |
| Hachette
Filipacchi |
Search
engine partnership, content sharing partnership |
Hachette
Filipacchi will integrate TheFind.com product ranking engine into its PointClickHome.com
Web site while selling advertising for the search engine as well. With
TheFind.com as a partner, PointClickHome.com will give users the ability
to go through the entire process from the planning and starting
of the renovation process to purchase when they are working on home improvement
projects. |
October
25. 2007 |
| Condé
Nast |
Online
partnership, contant sharing partnership, portal, social networking, online
community |
TasteBook
will launch in partnership with Condé Nast with investment from
CondéNet as well as in partnership with Epicurious,
the Condé Nast property. TasteBook
is a service that lets users take their favorite recipes from
partner sites (starting with Epicurious with more to come) and create printed
cookbooks that can be delivered to them or to friends. |
October
23, 2007 |
| Ogden
Publishing |
Online
retail portal, Partnership with Moment Marketing |
Ogden
Publications, publisher of Mother Earth News, Natural Home
and Utne Reader will launch EarthMoment.com,
a customized retail portal
that buys users carbon-offset credits in exchange for online purchases. |
October
23, 2007 |
| Meredith
Corp. |
Video
on demand, cable network partnership |
Meredith
Corporation has created a
new multichannel VOD platform for cable: “Parents TV”. Free of charge to
Comcast's 14 million digital subscribers, it
will feature Video on demand programming on 6 different channels.
Meredith's
Video Solutions department, will develop material with editors at Meredith
magazines: Family Circle;
American Baby and Parents. At launch, the free channels
will feature five hours of ad-supported programming. The first sponsor-advertisers
will Discover Card and Kimberly Clark. Advertisers will also have opportunities
for product placement within the programs. |
October
23, 2007 |
| BloodHorse
Publications |
Video,
online interview series |
Blood-Horse
Publications has launched an exclusive new video interview series as part
of its online coverage of the Breeders’ Cup World Championships at Monmouth
Park. Video interviews
and reports taped live each day at New Jersey’s
Monmouth Park
are available on Bloodhorse.com
and BloodHorseNOW.com.
Video coverage will include a daily update and the “Breeders’ Cup News Minute”. |
October
22, 2007 |
| Newsweek |
Website
redesign, relaunch, multimedia, RSS, online content distribution |
Newsweek
has relaunched and redesigned
its website, with new functions, a
redesigned navigation, multimedia content, and improved RSS and sharing
capabilities. Newsweek.com
will now publish its weekly edition every Saturday night and post daily
news, and breaking news stories as they happen. |
October
16, 2007 |
| Hachette
Filipacchi |
Mobile
content, cell phone content |
Hachette
Filipacchi has announced the availability of ELLE
Mobile, ELLEgirl Mobile, Car
and Driver Mobile, and Premiere
Mobile on Verizon Wireless’
Mobile Web 2.0SM service.
Now Verizon Wireless customers
can stay connected to all of their favorite fashion, and entertainment magazines.
Mobile Web 2.0 subscribers can locate the ELLE,
ELLEgirl and Car
and Driver mobile sites by visiting the entertainment category on their
Mobile Web 2.0 phones and selecting Magazines. |
October
11, 2007 |
| Prevention |
Content
partnership |
Prevention
magazine’s website has partnered with “Happy Neuron”, a
provider of scientifically-based online cognitive exercises.
Happy Neuron brain games strengthen cognitive brain functions and help slow
the effects of aging and the onset of diseases like Alzheimer’s. The Happy
Neuron games can be accessed directly at www.prevention.com/braingames and
are free to play for Prevention users. |
October
9, 2007 |
| Fortune |
Online
Videos, Blogs, Panels and Features |
Fortune
magazine is launching a new website for its annual Fortune
Global Forum. The website will hosts 12 videos leading up to the conference
and
will host over 60 by the conference’s end including a recent
interview by Fortune International
Editor Robert Friedman with India’s Commerce Minister, Kamal Nath. |
October
8, 2007 |
| Cosmopolitan |
Mobile
website, cell phone content |
Cosmopolitan
has created a mobile website that readers can
access by logging on to M.cosmpolitan.com. Hearst Magazines Digital
developed the new initiative with a mixture of features and content such
as the "Dude Decoder": a body language guide to tell women what
men are really thinking; and "Fake Calls” a mobile service that will call a
cell phone and provide credible excuses to get out of a bad date. |
October
5, 2007 |
| Portfolio |
Content
partnership |
Portfolio’s
website
has formed a partnership with washingtonpost.com to provide content for
the Post's new
“Business Travel” section, targeted at affluent frequent flyers.
|
October
3, 2007 |
| SmartMoney |
New
website, content partnership |
SmartMoney
announced the launch of a small business website, www.smSmallBiz.com
devoted to small business subjects. The website will also serve women and
minorities, who currently make up the fastest-growing subset of entrepreneurs.
Additional content is provided by partners including Entrepreneur,
AllBusiness.com, and The Wall Street Journal Entrepreneur. |
October
3, 2007 |
| Portfolio |
Content
partnership |
Portfolio
has struck
a deal with abc.news.com to begin posting Kevin Maney's blog,
“Tech Observer”. |
October
3, 2007 |
| Businessweek |
Online
partnership with Universities, webinars |
McGraw
Hill’s BusinessWeek.com,
is holding its third “Virtual MBA Expo” on October 3, 2007. The live webinar:
“The Right Fit” will feature BusinessWeek’s
business schools editorial team interviews with the admissions experts.
Additional features of the expo include an exhibit hall where readers can
visit virtual booths, and chat with business school reps about each MBA
program. The document center will contain university materials ranging from
brochures to applications. |
October
2, 2007 |
| Playboy |
Mobil
content, mobile website |
Playboy has
partnered with Quattro
Wireless to provide content on cellular phones. Users
of the mobile site can view photos of Playboy
playmates, their profiles and interviews, access “Playboy Advisor”, the
advice column, read
reviews of books, video games, music and technology. Playboy
mobile content will be synched with the Playboy
website, updating daily. |
September
27, 2007 |
| Prevention |
Video,
content partnership |
Prevention
magazine is partnering with
HealthiNation.com allowing the broadband portal to stream health education
videos on Prevention.com. |
September
26, 2007 |
| The
Week |
New
website, online content |
The
Week
is launching a new website, TheWeekDaily.com,
which will replace TheWeekMagazine.com. The new website has a dedicated
individual staff. |
September
25, 2007 |
| Time
Inc., Fortune, Money |
Video,
content distribution |
Time
Warner Inc.'s Fortune and Money
business magazines will begin streaming video content to the CNN
Money Web site daily to serve their readers. CNNMoney.com will
present segments on technology, small business, interviews with CEOs and
updates on the market. Fortune
and Money plan to increase their
video production in 2008. |
September
25, 2007 |
|
Harvard
Business Review, Portfolio |
Content
partnership between two MPA members |
Condé
Nast’s Portfolio, will partner its website with HarvardBusiness.org,
the online publisher of Harvard Business Review, to provide business
professionals with perspectives, news
and information on current developments in the business world.
The HarvardBusiness.org content will provide management insights from leaders
in business and finance. There will also be video and audio segments profiling
business leaders in podcasts and streamed content. The Insight
Center on Portfolio.com
will be the central touchpoint for the new content, with integrated promotions
across all websites and microsites. |
September
25, 2007 |
| Better
Homes and Gardens |
Mobile
content, archive, enhanced search |
Better
Homes and Gardens,
has announced “Recipes-on-the-Go,” a new service providing readers
with many recipes from the brand’s world-famous test kitchen directly to
their cell phones. In addition to the kitchen-tested recipes,
there will be complete listings of ingredients and nutritional information.
Readers can use their cell phones to enter keywords or even browse the recipe
collection by ingredients, preparation time, or even dietary considerations
such as low fat, low cholesterol meals or kids’ dinner favorites. |
September
24, 2007 |
| TV
Guide |
Content
partnership |
TV
Guide
has partnered with Glam Media
in a syndication agreement that will allow Glam.com and the Glam
Publisher Network to carry TV Guide's
patented program listings grid. TV
Guide will be a featured content partner on the TV section of Glam.com's
entertainment channel. TV
Guide
Broadband will also provide Glam with short-form entertainment and video
programming ranging from Red Carpet celebrity interviews to TV Guide picks
for the hottest shows on television. |
September
22, 2007 |
| Hearst |
Web
portal acquisition |
Hearst
magazines has added Realage.com to its
burgeoning selection of digital properties. The website engages visitors
with questionnaires that estimate their "real age" as opposed to their calendar
or real time age. Realage.com
offers health care information and advice by category, gender etc. |
September
18, 2007 |
| Essence |
Interactive
web reality show, online programming, original programming, Video |
Essence
magazine is presenting “30 Dates In 30 Days”,
an
interactive web reality dating show, in which five women will
pair with six eligible bachelors and go on dates across a week. The video
“webisodes”
will
feature one of the six consecutive dates with different bachelors, complete
with post-date video diaries. Registered visitors will plan the entire night
for the five women, deciding everything from; who she goes out with, to
what she’ll wear, and where they will go on their date. Then the online
audience votes to determine whether or not the date was a match. Cover Girl’s
“Queen Collection” will provide make-up and the women will receive
a glam session with Roxanna Floyd, the personal makeup artist to rapper
and actress Queen Latifah. |
September
17, 2007 |
| Seventeen |
MySpace
partnership, new online reality program, integrated marketing, podcasts,
blogs, video |
Seventeen
magazine has partnered with MySpace to create an online reality program,
called “Freshman 15”.
The
show’s name refers to the extra weight that students have been known to
gain in their stress-filled first year of college. Seventeen
magazine and MySpace.com will follow 15 girls on the printed pages of the
magazine and on the web simultaneously. “Freshman 15” debuts in the magazine’s
October issue and will continue into May 2008. The participants will chronicle
their experiences through blogs, photos and videos. |
September
17, 2007 |
| Runner’s
World |
Online
partnership, video, podcasts |
Runner’s
World,
has partnered with MileSplit, a national network of running websites for
high school athletes. This
collaboration will begin with a new website portal created for
the nearly 1.5 million high school track-and-field and cross-country athletes
in the United States.
This web channel will highlight all aspects of running with multimedia features,
original programming, interviews with student athletes and coaches, video,
and podcasts. |
September
11, 2007 |
| Elle |
Video |
Elle.com
is giving readers a virtual front row seat to the most exclusive runway
shows by featuring actual
video footage of the top designers’ collections. Each day during
Fashion week, six new videos will cover the latest runway exhibitions, along
with an archive of past shows. Readers visiting Elle.com will also learn
more behind the scenes facts and info on the various designers and their
new collections through trivia “pop-ups” that will appear in the video segments. |
September
10, 2007 |
|
Condé Nast |
Website relaunch, blog |
CondeNet
has relaunched Epicurious.com,
with Häagen-Dazs and Visa as the principal sponsors. Häagen-Dazs ads will
be placed on the home pages and throughout the website while Visa will take
over the home page for one day and exclusively sponsor website sections
like: Technique Videos; Chef Videos; and Recipe Videos. The revamped website
features “Epi-Log”, a blog by editors and guests contributors. |
September 5, 2007 |
|
Elle |
Mobile content |
Elle
has partnered
with Yahoo to bring news, photos and gossip to its readers from
New
York's Fashion Week on their mobile phones. By entering "fashion"
in the Yahoo oneSearch mobile application, readers can access the latest
news as it happens. They can also text "fashion" to 92466 (YAHOO), or visit
ELLE mobile directly at http://fw.elle.com
|
September 5, 2007 |
|
Prevention |
Website relaunch, video library, blogs |
Prevention.com has relaunched, featuring
encyclopedic content, customizable multimedia tools, a growing
video library, social networking features and blogs. |
September 4, 2007 |
|
Condé Nast |
Content sharing partnership |
Condé Nast has
announced a unique content partnership with MSNBC.com: their website division
CondeNet
will share its content with the Microsoft NBC news portal.
Content from Style.com,
Men.Style.com,
Epicurious.com
and Concierge.com,
as well as selections from a variety of print publications such as Glamour,
Vogue and Vanity
Fair will be part of
this extensive partnership. |
August 29, 2007 |
|
Consumer
Reports |
Video |
Consumer
Reports' videos
of its vehicle crash tests
and crash
test dummies will now be accessible online, on their
website. A long time standard bearer of car safety ratings and quality,
Consumer Reports
is now bringing actual moving footage to the consumer of its tests as they
happened, moving beyond the familiar photo stills of their automotive product
evaluations. |
August 27, 2007 |
|
Playboy |
Social networking website |
Playboy U is a new college targeted website.
It will allow interaction between coeds, building
of profiles and building of user groups and communities. |
August 21, 2007
|
|
Forbes |
Online content sharing partnership, video |
Forbes
magazine has partnered with Moneyshow.com
and its audience will now have online access to investment
content provided by Forbes.com and Forbes newsletter editors.
New online sections from Forbes
will include video like Stock of the Week, Investing Ideas, Guru Insights
and Mutual Funds. |
August 21, 2007 |
|
PC
Magazine |
|
