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Magazine Digital Initiatives 2007

Magazine Digital Initiatives, 2007

20062005

 
Magazine/ Publishing Company Type of Digital Initiative Description Date Announced
TV Guide Exclusive online series TVGuide.com launched Body Talk on New Years Eve, a 5-part online series tackling the issue of body image and the unrealistic standards set by Hollywood. December 31, 2007
The Economist Social network, online video The Economist has created a social network, and expanded its Web site. The magazine will develop a major portal for its readers to create conversations between them. The Economist also launched its first online video. December 24, 2007
Paste Podcasts, exclusive online interviews, video Paste magazine announced the launch of a new video podcast, “Paste Vision,” available through iTunes or at pastemagazine.com These new monthly podcasts are about 15 minutes in length, free to view/download, and feature interviews, live performances from the Paste studio, music videos and more. December 19, 2007
Businessweek Content sharing partnership, widgets, social networking, online community functions BusinessWeek, has been invited by LinkedIn to use its custom networking functions to make businessweek.com a website where businesspeople can connect, communicate and make deals. LinkedIn will create links in the text of BusinessWeek editorial content for the proper names of businesses and people. Readers can connect to individuals or companies, and select how many of their own contacts are connected. December 12, 2007
Hearst Content distribution partnership Hearst has partnered with Next.TV to distribute original magazine content. Next.TV is a new online television service to be bundled into new HP notebook laptops next year. Hearst will offer original content from several magazines such as CosmoGirl, Good Housekeeping and Marie Claire. December 11, 2007
Businessweek Redesign of features, optimized search, online archive BusinessWeek has redesigned the "Magazine Channel" on its Website. The channel incorporates some of the print magazine's key features and includes more photos and illustrations for the articles. Search functions have also been optimized on the content offerings with links to the most emailed and most-discussed articles. There is an online archive of past issues. December 7, 2007
Condé Nast Content sharing partnership CondéNet has entered a broad content distribution relationship with Google's YouTube. CondéNet, the Web unit of Condé Nast Publications, is launching YouTube channels for each of its websites, beginning with Epicurious.com. Additional channels for Style.com, Men.Style.com and Concierge.com are expected to launch over the next month, while the Wired.com channel is slated for early next year. November 29, 2007
Forbes Online audience network, integrated marketing program, content partnership Forbes has launched the “Forbes Audience Network” an online advertising network for use by advertisers. The network will provide marketers with several features and services including mass reach, targeted impressions and editorial relevance and compatibility. November 27, 2007
Wired Online video, new production staff Wired, magazine is increasing its online video offerings and building a dedicated production staff. Wired merged its magazine and website operations earlier in the year. The magazine has also started a Wired Video subdomain, in partnership with The Feed Room. November 26, 2007
Esquire Online content distribution, video, content sharing partnership Esquire magazine has partnered with the high-definition program channel MOJO to jointly produce and distribute content for TV and and the internet. “Take It From Esquire” will premiere as an interstitial short between TV programs in MOJO’s prime time schedule. It will also launch on Esquire and MOJO’s websites. These videos (40 seconds in length or shorter) will be produced by MOJO based upon Esquire’s “The Guide” magazine section. MOJO will buy ads in Esquire to promote the videos as well as other programs on the channel, according to Kevin O’Malley, VP publisher of Esquire. November 26, 2007
The Economist Online series, social media, social networking The Economist has created an online debate series. The first debate series on the subject of education was featured last month, now debates can be accessed at www.economist.com/debate. The Economist is working with SparkPR and blog networks such as “Buzz Machine” and “Mashable”. November 21, 2007
TV Guide Interactive community features, blogs, print feature extending online “Cheers & Jeers,” TV Guide magazine’s popular weekly opinion column has expanded to TVGuide.com, with an interactive daily blog, and to TV Guide Network, with recurring  segments on TV Watercooler. Building on the interactive community features on TVGuide.com, the newly-launched “Cheers & Jeers” blog www.TVGuide.com/cheersandjeers allows users to interact directly with the column by voting on whether they agree or disagree with each TV Guide “Cheer” or “Jeer.” November 19, 2007
Condé Nast Website spin off, new solo website Condé Nast has introduced a standalone site for W magazine and moved the W content from its online home until now, Style.com. Next year it plans to build companion sites for Gourmet and Bon Appetit, which are currently just sections of Epicurious.com and also Condé Nast Traveler will move out of Concierge.com possibly in 2008 or 2009. November 15, 2007
Cook’s Illustrated Online Thanksgiving survival guide Cook's Illustrated gathered more than 50 recipes, favorite menus, equipment and ingredient reviews, and a plan for finishing most of the cooking before Thanksgiving morning. November 14, 2007
Newsweek Website redesign, original online content, weekly web show Newsweek online has created a new weekly show about politics announced executive editor Jon Meacham. Produced by MSNBC television veteran Tammy Haddad, the new online show follows a major redesign of both the Web site and the print magazine. November 14, 2007
Wine Spectator Online rankings WineSpectator began its highly anticipated Top 100 countdown today. The Web site will release the Top 10 wines of 2007 between Monday and Friday this week–-with the Wine of the Year to be announced on Friday, Nov. 16. Each year, Wine Spectator editors survey the wines reviewed during the calendar year and select the most exciting wines for the Top 100. In 2007, Wine Spectator reviewed more than 15,000 wines from around the world in blind tastings. November 13, 2007
TV Guide Interactive license agreement, content sharing partnership TV Guide has signed a multi-year interactive program guide (IPG) license agreement with So-net Entertainment Corporation (“So-net”), for its TV program navigation and online video portal Web site in Japan, TV ohkoku (“TV Kingdom” in Japanese), which features Gemstar’s G-GUIDE IPG. Interactive Program Guide, Inc., Gemstar-TV Guide’s joint venture with DENTSU INC. and Tokyo News Services worked with So-net to develop a syndicated version of G-GUIDE, Gemstar-TV Guide’s IPG service in Japan available to users of the TV ohkoku site. November 8, 2007
Forbes Media Blogs, online community Forbes Media, has acquired a 51% stake in RealClearPolitics.com, a political website. RealClearPolitics.com is now part of the Forbes web network which includes: Clipmarks; Forbes.com; ForbesTraveler.com; ForbesAutos.com; and Investopedia.com. November 7, 2007
Hearst Website revamp, blogs, video, social networking, content partnership Hearst Magazines Digital Media, a unit of Hearst Magazines, has announced the full-scale launch of TheDailyGreen.com a new, one-stop eco-resource for environmental news, tips and information. Hearst is the first major magazine company to launch a consumer-oriented news and service website devoted to assisting consumers interested in a more earth-friendly lifestyle. The website now features a more robust community interface; tools for localized content; video; flipbooks; players; blogs and more. TheDailyGreen.com is working with Earth911, EarthLab and WeatherBug, to power its applications. TheDailyGreen.com is also providing content to the recently launched MSN Green channel. November 7, 2007
Forbes Media Web clipping service acquired, online community, user generated content, wdigets Forbes Media has acquired Clipmarks. Clipmarks is web-clipping service that enables users to collect and share content from web pages with fellow users. Clipmarks’ free browser application (widget) can be used to clip text, save images and gather video from websites, and then archive them. The Clipmarks website is a burgeoning community of “clippers” who share and blog, and rank their clippings. Clipmarks is now part of the Forbes web network which includes: Forbes.com; ForbesTraveler.com; ForbesAutos.com; Investopedia.com; and RealClearPolitics.com November 7, 2007
Martha Stewart Living Omnimedia Blog network MSLO has launched a blog network called Martha's Circle, a portal of lifestyle websites and blogs selected by editors. This branded network will allow advertisers to placed ads on a grouping of websites with 20 million views per month. Some of the initial websites and blogs will be: 101 Cookbooks, Apartment Therapy and Style Me Pretty. November 7, 2007
Reader’s Digest Association Multiple websites, online ad creation tools “AdWizard@RDA” is a self-serve advertising tool that lets companies create display ads for the Food Advertising Network on the Reader’s Digest Association’s online portal. Advertisers can use existing ready made templates or simply upload their own advertisement. The AdWizard@RDA tool also provides results and feedback so companies can analyze their ad campaign. The AdWizard@RDA platform will be powered by AdReady. November 6, 2007
Hearst Integrated marketing campaign, online film festival, user generated content, cross platform marketing Hearst magazines will partner with Netflix and Philips Electronics to enable readers to program their own film festivals. The promotion will appear in the December issues of Country Living, Esquire, SmartMoney, House Beautiful, O: The Oprah Magazine and Redbook. Insert cards will direct readers to the magazine’s Web sites, which will list 10 movies chosen by editors from each title. Netflix will provide trailers for the films, to be viewed on embedded players that demonstrate the look of “Ambilight” screens found on the new Philips TV set products. Philips and Hearst teamed up last year for a promotion that replaced the insert cards in four September issues with a sponsored website where readers could subscribe to titles, including O at Home and Redbook. November 7, 2007
TV Guide Daily updates, multiplatform coverage, blogs TV Guide will cover the latest developments related to the Writers Guild of America strike, including its impact on the entertainment landscape and to television viewers in particular.  Extensive coverage is planned at www.TVGuide.com, as well as in TV Guide magazine, and on TV Guide Network. Continuous coverage and commentary by TV Guide’s editorial staff including senior correspondent Stephen Battaglio, senior TV critic Matt Roush, senior writer Michael Ausiello, and managing editor Matt Mitovich can be found online at www.TVGuide.com/strikewatch . TVGuide.com has also launched a special “Strike Watch” blog. November 5, 2007
Hachette Filipacchi Search engine partnership, content sharing partnership Hachette Filipacchi will integrate TheFind.com product ranking engine into its PointClickHome.com Web site while selling advertising for the search engine as well. With TheFind.com as a partner, PointClickHome.com will give users the ability to go through the entire process from the planning and starting of the renovation process to purchase when they are working on home improvement projects. October 25. 2007
Condé Nast Online partnership, contant sharing partnership, portal, social networking, online community TasteBook will launch in partnership with Condé Nast with investment from CondéNet as well as in partnership with Epicurious, the Condé Nast property. TasteBook is a service that lets users take their favorite recipes from partner sites (starting with Epicurious with more to come) and create printed cookbooks that can be delivered to them or to friends. October 23, 2007
Ogden Publishing Online retail portal, Partnership with Moment Marketing Ogden Publications, publisher of Mother Earth News, Natural Home and Utne Reader will launch EarthMoment.com, a customized retail portal that buys users carbon-offset credits in exchange for online purchases. October 23, 2007
Meredith Corp. Video on demand, cable network partnership Meredith Corporation has created a new multichannel VOD platform for cable: “Parents TV”. Free of charge to Comcast's 14 million digital subscribers, it will feature Video on demand programming on 6 different channels. Meredith's Video Solutions department, will develop material with editors at Meredith magazines: Family Circle; American Baby and Parents. At launch, the free channels will feature five hours of ad-supported programming. The first sponsor-advertisers will Discover Card and Kimberly Clark. Advertisers will also have opportunities for product placement within the programs. October 23, 2007
BloodHorse Publications Video, online interview series Blood-Horse Publications has launched an exclusive new video interview series as part of its online coverage of the Breeders’ Cup World Championships at Monmouth Park. Video interviews and reports taped live each day at New Jersey’s Monmouth Park are available on Bloodhorse.com and BloodHorseNOW.com. Video coverage will include a daily update and the “Breeders’ Cup News Minute”. October 22, 2007
Newsweek Website redesign, relaunch, multimedia, RSS, online content distribution Newsweek has relaunched and redesigned its website, with new functions, a redesigned navigation, multimedia content, and improved RSS and sharing capabilities. Newsweek.com will now publish its weekly edition every Saturday night and post daily news, and breaking news stories as they happen. October 16, 2007
Hachette Filipacchi Mobile content, cell phone content Hachette Filipacchi has announced the availability of ELLE Mobile, ELLEgirl Mobile, Car and Driver Mobile, and Premiere Mobile on Verizon Wireless’ Mobile Web 2.0SM service.  Now Verizon Wireless customers can stay connected to all of their favorite fashion, and entertainment magazines. Mobile Web 2.0 subscribers can locate the ELLE, ELLEgirl and Car and Driver mobile sites by visiting the entertainment category on their Mobile Web 2.0 phones and selecting Magazines. October 11, 2007
Prevention Content partnership Prevention magazine’s website has partnered with “Happy Neuron”, a provider of scientifically-based online cognitive exercises. Happy Neuron brain games strengthen cognitive brain functions and help slow the effects of aging and the onset of diseases like Alzheimer’s. The Happy Neuron games can be accessed directly at www.prevention.com/braingames and are free to play for Prevention users. October 9, 2007
Fortune Online Videos, Blogs, Panels and Features Fortune magazine is launching a new website for its annual Fortune Global Forum. The website will hosts 12 videos leading up to the conference and will host over 60 by the conference’s end including a recent interview by Fortune International Editor Robert Friedman with India’s Commerce Minister, Kamal Nath. October 8, 2007
Cosmopolitan Mobile website, cell phone content Cosmopolitan has created a mobile website that readers can access by logging on to M.cosmpolitan.com. Hearst Magazines Digital developed the new initiative with a mixture of features and content such as the "Dude Decoder": a body language guide to tell women what men are really thinking; and "Fake Calls” a mobile service that will call a cell phone and provide credible excuses to get out of a bad date. October 5, 2007
Portfolio Content partnership Portfolio’s website has formed a partnership with washingtonpost.com to provide content for the Post's new “Business Travel” section, targeted at affluent frequent flyers. October 3, 2007
SmartMoney New website, content partnership SmartMoney announced the launch of a small business website, www.smSmallBiz.com devoted to small business subjects. The website will also serve women and minorities, who currently make up the fastest-growing subset of entrepreneurs. Additional content is provided by partners including Entrepreneur, AllBusiness.com, and The Wall Street Journal Entrepreneur. October 3, 2007
Portfolio Content partnership Portfolio has struck a deal with abc.news.com to begin posting Kevin Maney's blog, “Tech Observer”. October 3, 2007
Businessweek Online partnership with Universities, webinars McGraw Hill’s BusinessWeek.com, is holding its third “Virtual MBA Expo” on October 3, 2007. The live webinar: “The Right Fit” will feature BusinessWeek’s business schools editorial team interviews with the admissions experts. Additional features of the expo include an exhibit hall where readers can visit virtual booths, and chat with business school reps about each MBA program. The document center will contain university materials ranging from brochures to applications. October 2, 2007
Playboy Mobil content, mobile website Playboy has partnered with Quattro Wireless to provide content on cellular phones. Users of the mobile site can view photos of Playboy playmates, their profiles and interviews, access “Playboy Advisor”, the advice column, read reviews of books, video games, music and technology. Playboy mobile content will be synched with the Playboy website, updating daily. September 27, 2007
Prevention Video, content partnership Prevention magazine is partnering with HealthiNation.com allowing the broadband portal to stream health education videos on Prevention.com. September 26, 2007
The Week New website, online content The Week is launching a new website, TheWeekDaily.com, which will replace TheWeekMagazine.com. The new website has a dedicated individual staff. September 25, 2007
Time Inc., Fortune, Money Video, content distribution Time Warner Inc.'s Fortune and Money business magazines will begin streaming video content to the CNN Money Web site daily to serve their readers. CNNMoney.com will present segments on technology, small business, interviews with CEOs and updates on the market. Fortune and Money plan to increase their video production in 2008. September 25, 2007
Harvard Business Review, Portfolio Content partnership between two MPA members Condé Nast’s Portfolio, will partner its website with HarvardBusiness.org, the online publisher of Harvard Business Review, to provide business professionals with perspectives, news and information on current developments in the business world. The HarvardBusiness.org content will provide management insights from leaders in business and finance. There will also be video and audio segments profiling business leaders in podcasts and streamed content. The Insight Center on Portfolio.com will be the central touchpoint for the new content, with integrated promotions across all websites and microsites. September 25, 2007
Better Homes and Gardens Mobile content, archive, enhanced search Better Homes and Gardens, has announced “Recipes-on-the-Go,” a new service providing readers with many recipes from the brand’s world-famous test kitchen directly to their cell phones. In addition to the kitchen-tested recipes, there will be complete listings of ingredients and nutritional information. Readers can use their cell phones to enter keywords or even browse the recipe collection by ingredients, preparation time, or even dietary considerations such as low fat, low cholesterol meals or kids’ dinner favorites. September 24, 2007
TV Guide Content partnership TV Guide has partnered with Glam Media in a syndication agreement that will allow Glam.com and the Glam Publisher Network to carry TV Guide's patented program listings grid. TV Guide will be a featured content partner on the TV section of Glam.com's entertainment channel. TV Guide Broadband will also provide Glam with short-form entertainment and video programming ranging from Red Carpet celebrity interviews to TV Guide picks for the hottest shows on television. September 22, 2007
Hearst Web portal acquisition Hearst magazines has added Realage.com to its burgeoning selection of digital properties. The website engages visitors with questionnaires that estimate their "real age" as opposed to their calendar or real time age. Realage.com offers health care information and advice by category, gender etc. September 18, 2007
Essence Interactive web reality show, online programming, original programming, Video Essence magazine is presenting “30 Dates In 30 Days, an interactive web reality dating show, in which five women will pair with six eligible bachelors and go on dates across a week. The video “webisodes” will feature one of the six consecutive dates with different bachelors, complete with post-date video diaries. Registered visitors will plan the entire night for the five women, deciding everything from; who she goes out with, to what she’ll wear, and where they will go on their date. Then the online audience votes to determine whether or not the date was a match. Cover Girl’s “Queen Collection” will provide make-up and the women will receive a glam session with Roxanna Floyd, the personal makeup artist to rapper and actress Queen Latifah. September 17, 2007
Seventeen MySpace partnership, new online reality program, integrated marketing, podcasts, blogs, video Seventeen magazine has partnered with MySpace to create an online reality program, called “Freshman 15”.  The show’s name refers to the extra weight that students have been known to gain in their stress-filled first year of college. Seventeen magazine and MySpace.com will follow 15 girls on the printed pages of the magazine and on the web simultaneously. “Freshman 15” debuts in the magazine’s October issue and will continue into May 2008. The participants will chronicle their experiences through blogs, photos and videos. September 17, 2007
Runner’s World Online partnership, video, podcasts Runner’s World, has partnered with MileSplit, a national network of running websites for high school athletes. This collaboration will begin with a new website portal created for the nearly 1.5 million high school track-and-field and cross-country athletes in the United States. This web channel will highlight all aspects of running with multimedia features, original programming, interviews with student athletes and coaches, video, and podcasts. September 11, 2007
Elle Video Elle.com is giving readers a virtual front row seat to the most exclusive runway shows by featuring actual video footage of the top designers’ collections. Each day during Fashion week, six new videos will cover the latest runway exhibitions, along with an archive of past shows. Readers visiting Elle.com will also learn more behind the scenes facts and info on the various designers and their new collections through trivia “pop-ups” that will appear in the video segments. September 10, 2007
Condé Nast Website relaunch, blog CondeNet has relaunched Epicurious.com, with Häagen-Dazs and Visa as the principal sponsors. Häagen-Dazs ads will be placed on the home pages and throughout the website while Visa will take over the home page for one day and exclusively sponsor website sections like: Technique Videos; Chef Videos; and Recipe Videos. The revamped website features “Epi-Log”, a blog by editors and guests contributors. September 5, 2007
Elle Mobile content Elle has partnered with Yahoo to bring news, photos and gossip to its readers from New York's Fashion Week on their mobile phones. By entering "fashion" in the Yahoo oneSearch mobile application, readers can access the latest news as it happens. They can also text "fashion" to 92466 (YAHOO), or visit ELLE mobile directly at http://fw.elle.com September 5, 2007
Prevention Website relaunch, video library, blogs Prevention.com has relaunched, featuring encyclopedic content, customizable multimedia tools, a growing video library, social networking features and blogs. September 4, 2007
Condé Nast Content sharing partnership Condé Nast has announced a unique content partnership with MSNBC.com: their website division CondeNet will share its content with the Microsoft NBC news portal. Content from Style.com, Men.Style.com, Epicurious.com and Concierge.com, as well as selections from a variety of print publications such as Glamour, Vogue and Vanity Fair will be part of this extensive partnership. August 29, 2007
Consumer Reports Video Consumer Reports' videos of its vehicle crash tests and crash test dummies will now be accessible online, on their website. A long time standard bearer of car safety ratings and quality, Consumer Reports is now bringing actual moving footage to the consumer of its tests as they happened, moving beyond the familiar photo stills of their automotive product evaluations. August 27, 2007
Playboy Social networking website Playboy U is a new college targeted website. It will allow interaction between coeds, building of profiles and building of user groups and communities. August 21, 2007  
Forbes Online content sharing partnership, video Forbes magazine has partnered with Moneyshow.com and its audience will now have online access to investment content provided by Forbes.com and Forbes newsletter editors. New online sections from Forbes will include video like Stock of the Week, Investing Ideas, Guru Insights and Mutual Funds. August 21, 2007
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