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AMC 2012 Conference Highlights

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AMC 2012 CONFERENCE HIGHLIGHTS


More than 300 top-level magazine executives, editors and other notable media heavyweights have gathered at the Fairmont San Francisco to attend the sold-out 2012 AMC, running October 14 through 16. Hosted by MPA – The Association of Magazine Media and American Society of Magazine Editors (ASME), this year’s AMC is chaired by Paul Bascobert, President, Bloomberg Businessweek.

 

TUESDAY, OCTOBER 16, 2012

Signing Off a Successful AMC
MPA Chairman Michael Clinton of Hearst Magazines and MPA President & CEO Mary Berner at the close of the AMC 2012 in sunny San Francisco.
 

KEYNOTE INTERVIEW: BEN HOROWITZ


(right) Ben Horowitz, Co-founder, Andreessen Horowitz, interviewed by Norman Pearlstine, Chairman, Bloomberg Businessweek

Ben Horowitz is the co-founder of renowned venture capital firm Andreessen Horowitz.

“Software is taking over many industries that weren't traditionally technological…I think it's useful to take a long view of technology in media because technology has had a history of transforming media business.” 

In his blog on management, Horowitz refers to CEOs as “she” instead of “he,” to offer what encouragement he can to female business leaders. “Very few of them walk through our doors,” Horowitz said. “The great thing about women in general is they tend to be more comfortable having hard conversations. Men are uncomfortable talking about anything important. In general, you really have to focus on the strengths that people bring to the table instead of their weaknesses.”
 

MMM (Magazine Media Movers…and Shakers): AFAR


Joe Diaz, Co-founder, AFAR Media

Joe Diaz, co-founder of AFAR magazine, discussed his magazine’s ground-breaking “Spin the Globe” franchise.  In every issue, the editors pick an exotic destination at random and send a writer there with as little as 24 hours’ notice.  This franchise is drawing eyeballs….and advertisers.  

AFAR partnered with Jaguar for a sponsored program called “Destination Undisclosed,” which had a dedicated site (www.afar.com/jaguar) and a 7-page sponsored content section in the magazine. AFAR leveraged the power of social media to drive traffic to the site.

“Who has ever spun the globe and dreamt of exploring an undiscovered place? AFAR is constantly spinning the globe.”
 

KEYNOTE SPEAKER: DR JEFFERY COLE


Dr. Jeffery Cole, Research Professor and Director, Center for the Digital Future, USC

USC futurist Jeff Cole provided an overview of the technology landscape and how he believes it will impacts people’s lives and content companies.

On Barnes & Noble: “If they survive it will not be as a bookstore but as a tablet company.”

On iPads: iPads: I think iPads are transformational. Invite me back in a year or so and I may change that to tablets are transformational but right now it's iPads. I firmly belive that the iPad is replacing the second screen and that the PC is going away, except for 4-6% of population. The limitations of the iPad came more from the stubbornness of Steve jobs than the limitations of the iPad.”

On newspapers: “Teenagers today around the world are more interested in news than ever before, they're just not going to newspapers for news. The sad truth for newspapers is that every time one of their readers dies, they're not being replaced by a new reader. We're seeing that the Sunday newspaper, which I really consider a magazine because people read it for fashion and travel more than the news, will survive forever.”

On the web: “We’re tired of the web being a ball and chain, controlling every moment of our lives. There’s a name for that phenomenon: ‘E-NUFF already.’ This applies to device fatigue as well. What we’re looking for is balance with the technology of our lives.”
 

PANEL: CRASHING THROUGH THE CLUTTER: IMPROVING YOUR BRAND’S FINDABILITY

Moderator:
(left) Phil Wiser, Chief Technology Officer, Hearst Corporation

Panelists:
(right) Robert Barnett, Head of Publisher Development, Tapjoy
(2nd from right) Brodie Keast, Executive Vice President, Marketing, Next Issue Media
(2nd from left) David Zinczenko, General Manager, Healthy Living Group, Rodale Inc. and EVP/Editor-in-Chief, Men's Health

Introduced by:
Jason Bright, Founder and Chief Technology Officer, MediaBeacon Inc.

Increasingly, marketing today is less about direct response and more about creating ways for customers to come to you. The good news is that consumers are discovering digital magazine content through new channels that weren’t even imagined a few years ago. This session featured leaders who are on the forefront of creating new ways to entice audiences.

 Phil Wizer, Hearst Corp.: “It's amazing how quickly brands changed based on social media. 80% of customers who have paid for an online sub are new. Customers attention is more fragmented. Time spent online is equal or greater than time spent watching TV. Consumers are interacting with content differently. Engagement on a daily basis is changing from the way it used to be. There's a lot of clutter and noise. 675k apps in the Google environment. 700k in the Apple environment.”

David Zinczenko, Rodale: “Magazines are a store house of information. We have to figure out how to reach all the different audiences, and a lot of time we say ‘Is this relevant content?’ when we should say, ‘Is this optimal?’”

Brodie Keast, Next Issue Media: “We've got great content; it's super convenient. Ultimately this notion of discovery is what touches an emotional nerve in people. They discovering new titles that they've never read before or haven't read in a long time…PR is someone else saying you're great. Advertising is you saying you're great. Typically, someone else saying it is more persuasive. The notion of personalization will ultimately drive people to tell their friends.”

Robert Barnett, Tapjoy: “People love to play games. ‘Free’ games are making over half a million a day…One thing we can learn is creating virtual value. People are buying things that don't exist. Virtual goods. They are paying with virtual currency. Tapjoy came up with a model called value exchange. There are people that will pay for content; there are people that won’t pay for content. But there are people that will actually engage in content for advertising and that's where we fit in.”

Zinczenko: “In the past you would read the magazine and make a list of things to do or get, now you can do them at the same time. Making print interact with your iPad, it's like manufacturing an 8 track that somehow fits into your iPad.”

Brodie: “It's not really about print versus digital. Magazines are really about connecting with people on a level that is consistent with their passions and interests.”
 

MMM (Magazine Media Movers…and Shakers): LUMINATE


Chas Edwards, Chief Revenue Officer and Head of Publisher Development, Luminate

Forty-percent of pixel real estate online is images, 70% of social media actions involve a picture, and many large publishers observe 60% of their page views occur inside photo galleries. This growing consumer appetite for images affects design, UI architecture, editorial investment and advertising models for large publishers.

“10% of photos ever taken by humankind were taken in the past 12 months. The good news is we humans like our pictures. The bad news is the best pictures we publish, those with stopping power, that picture tends to invite more questions than it answers. Those images with the greatest stopping power exit people off your site. We make pictures interactive. The first benefit to you as publishers are images are driving engagement. The second benefit is money.” 
 

KEYNOTE SPEAKER: GOOGLE'S SCOTT DOUGALL


(right) Scott Dougall, Director, Digital Publishing, Google, interviewed by Jim Meigs, Editor-in-Chief, Popular Mechanics

Consumers are accessing paid digital content in more ways than ever before. Google Play is one of the newest digital stores offering magazines as well as other forms of content.  Dougall discussed the value of magazine brands in the Google Play store, the transformation of digital media businesses, and ways to improve the underlying consumer experience.

Scott Dougall, Google: “We found that once people found books they really want to keep reading. We started selling books and found that people wanted more, so we made devices…There's a future there where sharing becomes a really important part.”

“Let's get serious about digital media. It's important. It helps build a really positive business model. It's also a way to let Google search this content and become the hub of people's social interactions.”

“Digital media is really a device-ridden business. Android brings more devices to more people online than any other company. The Android team is an amazing group of engineers working harder than any other group out there.”

Jim Meigs, Popular Mechanics: “Why an app and why not just a good website?”
Douggall: “You have offline readability [with tablets]. The web wasn't built for that.”
 

CONFERENCE CLOSE


Mary G. Berner, President & CEO, MPA

“At next year’s conference in New York, it is my firm intent to be able to stand up here and say…that I’m thrilled because the magazine industry—with MPA leading the way—has firmly taken back the conversation about magazines by leading the conversation about magazine media: though marketing, PR, magazine media mix insight and research, by leading the way on magazine media measurement, and an aggressive outreach about the actual story of magazine media to all of our important constituencies. It’s going to be challenging, but the best kind of challenges are the ones where the facts are on our side—as is the case with magazine media.”
 

FACEBOOK VISIT

AMC 2012 closed out with an off-the-record, exclusive five-hour visit to Facebook's campus featuring lunch, presentations by senior executives including COO Sheryl Sandberg and networking opportunities.

 

MONDAY, OCTOBER 15, 2012

The second day of AMC 2012 featured a full day of SRO general sessions, with keynotes on Apple, Twitter and Amazon, followed by an offsite cocktail reception at Twitter’s headquarters.
 

CONFERENCE WELCOME

Michael Clinton, President, Marketing and Publishing Director, Hearst Magazines and Chairman, MPA

“What is it about magazine media that lets us prevail and lets us see a bright future? ‘It's the content, stupid,' might be the appropriate response. Curated, authoritative brand content that is our secret sauce and our secret weapon in the quest for consumer engagement.”
 

Mary Berner, President and Chief Executive Officer, MPA

“I am pissed that we as an industry have allowed others to hijack our story, our narrative.  A narrative that is now dismissive of print magazines…By letting others hijack our story, the conversation about magazines has become one of doom and gloom, demise, and yes, even imminent death…That conversation—which simply isn’t true—is affecting our business in the short-term, especially with advertisers.”

“We are transitioning through the most exciting, and yes, challenging time in the history of magazines and a strong MPA that is focused and relentless, and loud about pushing forward and leading our collective agenda...will not only change the conversation but help drive the story and ultimately our growth, immediately and for the long-term.”

Read the full speech
 

Paul Bascobert, President, Bloomberg Businessweek and AMC 2012 Chair

“Magazines are the original communities of interest. There’s a magazine for everything from knitting to metals to farming—and then subsets within those categories. Figuring out how to talk to people, how to connect, is what magazines are built on.”
 

KEYNOTE INTERVIEW: ADAM LASHINSKY

Adam Lashinsky, Author, “Inside Apple: How America's Most Admired – and Secretive – Company Really Works,” interviewed by Amy Bohutinsky, Chief Marketing Officer, Zillow

Lashinsky revealed the secret systems, tactics and leadership strategies that allowed Apple to churn out hit after hit and inspire a cult-like following for its products.

"I think there are lessons everyone can take away. Culturally Apple does not multitask. They are singularly focused…We are not all like Steve Jobs.” 

“Steve Jobs micromanaged. He demanded that people do their thing then he made sure they did their thing.”

“The great test will be when they screw up—and I believe they will screw up—we’ll see if that culture can sustain itself."

What Apple would have done differently when it came to Maps if Steve Jobs were still alive: “He wouldn’t have apologized.”
 

PANEL: WHAT ARE YOUR "FRIENDS" REALLY WORTH?

Moderator:
(left) Declan Moore, Executive Vice President, President, Publishing and Digital Media, National Geographic Society

Panelists:
(2nd from left) Patricia B. Fox, General Manager, Healthy Living Group, Active Interest Media
(2nd from right) Michele Promaulayko, Vice President, Editor-in-Chief, Women’s Health
(right) Michael Silberman, General Manager. Digital Media, New York Media

Introduced by:
Ed Knudson, Executive Vice President Sales and Marketing, Digimarc

Does investing in social media pay off? What time or staff resources are required to move the social media needle? How do magazine brands take advantage of it to drive deeper engagement, sell subscriptions and strengthen ties to advertisers?

Patricia Fox, Active Interest Media: “We are trying to integrate our social media into the bigger picture… We have one social media person that we share with Vegetarian Times.  We have the editors doing blogs and tweeting and completely involved with everything. We centralize the strategy.”

Michele Promaulayko, Women’s Health: “We post an activity to challenge our reader every Friday. It was a simple idea that is great for our fans and now advertisers want a piece of the action.”

Michael Silberman, New York Media shared their goals for social media: to drive engagement, to grow their fan base, and to create advertiser opportunities to connect with fans.
 

MMM (Magazine Media Movers …and Shakers): NATIONAL GEOGRAPHIC TRAVELER

Andrew Evans, Digital Nomad, National Geographic Traveler

Evans, National Geographic Traveler’s digital nomad, travels the world and shared his experiences in real-time through various social media channels. He’s the first National Geographic reporter to pitch a completely digital story. On Twitter, he started with zero followers and now has more than 5k. “I really hate when people say what I do is new media.What I do isn't new media, there's only new technology. What I do is National Geographic.”
 

KEYNOTE SPEAKER: NEXT ISSUE MEDIA’S MORGAN GUENTHER

Morgan Guenther, Chief Executive Officer, Next Issue Media

It has been three months since Next Issue Media launched its unlimited access, “intuitive, on demand, all access, anywhere" magazine stand on the iPad.  Morgan Gunther provided a first-ever public look at the economics of the business, revealed exclusive demographic information about his customers and their depth of engagement.

Guenther said that they launched the Next Issue app outside of the Apple newsstand as 1 of 700,000 apps in the market, relying on PR to drive awareness. So far they have 70,000 customers, around four hundred of whom give the app 5-star ratings. Unlimited users spend about 90 minutes per week with the app, and premium subscribers are downloading a dozen magazines at once. Users skew male and 60% are age 30-49. 84% of customers are new to the magazine titles.
 

MMM (Magazine Media Movers…and Shakers): YOGA JOURNAL

Presenters:
Chelsey Korus, AcroYogi
Jason Nemer, AcroYoga Co-Founder
Kaitlin Quistgaard, Editor-in-Chief, Yoga Journal

Kaitlin Quistgaard (above) illustrated the importance of engagement across Yoga Journal’s multiple platforms, including the Yoga Journal conference, where attendees spend $500-$1000 each to attend, plus travel and lodging.

The session also featured a live, on-stage AcroYoga demonstration. Ogden’s Bryan Welch (wearing tie) graciously volunteered to try AcroYoga.


 

PANEL: OFF THE PAGE AND ON THE MONEY

Moderator:
(right) Bryan Welch, Publisher and Editorial Director, Ogden Publications

Panelists:
(left) Christopher Argentieri, President, Source Interlink Companies
(2nd from right) Christina Grdovic, Vice President and Publisher, Food & Wine
(2nd from left) Karen Kovacs, Publisher, PEOPLE

From custom content to pop-up stores, games and e-commerce, magazine brands are engaging their audience in more ways than ever before…and reaping the financial benefit.

Chris Argentieri, Source Interlink Companies: “We syndicate most of our content and actively pursue outside distribution more than ever. We produce an action sports channel for Yahoo and a comedy channel for MSN. We are focused on entertainment aspect of our content. We produce content for YouTube that rivals what's on television in our space. We build 360-degree marketing and see 30 million uniques a month, 250 million views in the last year. It's a driver of print advertising as well.”

Karen Kovacs, PEOPLE: “A subscription to PEOPLE is $100 a year. We think in the long-term view. What kind of products or services should a subscriber receive? To add value, why not create a custom mobile phone app that allows readers to choose which celebrity Twitter feeds to follow? Leveraging new platforms adds to the experience…Monetizing all of our digital assets is really the key initiative for us... We all believe in content. We all believe in these relationships. Marketers are looking to us to transform their business.”

Christina Grdovic, Food & Wine: “It’s the most overused line in the business—‘bringing magazines to life’—is overused because it works.”
 

KEYNOTE INTERVIEW: INSIDE THE KINDLE CONTENT MACHINE

Russ Grandinetti, Vice President, Kindle Content, Amazon, interviewed by Megan Miller, Program Director, Bonnier Research and Development

Grandinetti discussed what Amazon has learned about magazine reading on the Kindle Fire, how Amazon is growing its selection of magazines available on its newsstand, and how publishers stay relevant in today’s world.  

Russ Grandinetti, Amazon: “Customers like it when it's really simple to buy things. They like it when they wake up in the morning and the content’s there…One of the biggest challenges is to get these millions of people to open up a magazine for the first time. Build your strategy around where your consumers are.”

“The best way to predict the future is to invent it…Everyone's intention is to build the best customer experience. We pay attention to which magazines are doing work we admire, then borrow that and improve on it.”
 

PANEL: VALLEY GIRLS 2.0: THE FEMALE CEO START-UP ROUNDTABLE

 

Moderator:
(above pictured left) Nicole Lapin, Anchor and Special Correspondent, Bloomberg Television

Panelists:
(group photo, right) Alexa Andrzejewski, Founder and CEO, Foodspotting
(2nd from left) Natalia Oberti Noguera, Founder and CEO, Pipeline Fellowship
(left) Cheryl Yeoh, Co-Founder and CEO, Reclip.It.com
(2nd from right) Bettina Hein, Founder and CEO, Pixability

This roundtable discussion featuring five female tech founders from Silicon Valley and beyond discussed what it takes to manage a tech start-up in today’s economy, the battle for funding, the fight for consumer mindshare, and the challenge and pressures of running a fast-growing company.

Alexa Andrzejewski, Foodspotting: “People gravitate to content they can trust. Content that get a "magazine stamp of approval" see better traction.”

Bettina Hein, Pixability: “There's really a gold rush right now on YouTube. And because magazines are experts in niche content, magazine publishers stand to benefit.” 

Natalie Noguera, Pipeline Fellowship, shared three entrepreneurial lessons in the form of her favorite quotes:

  • Don't sit on good ideas
  • I don't want to be everything for everyone. I just want to be awesome for our customers
  • If you're no longer embarrassed by your product by the time you launch, you wanted too long. 

Cheryl Yeoh, Reclip.it.com: “Mommy bloggers rule household purchases. They're the most socially savvy. That’s why we recruited hundreds of bloggers to help QA content.”
 

LUNCH WITH TWITTER Presented by CDS Global

(right) Joel Lunenfeld, Vice President, Twitter, interviewed by Bill Wasik, Senior Editor, Wired

Introduced by:
Malcolm Netburn, Chairman and Chief Executive Officer, CDS Global

Twitter’s Joel Lunenfeld discussed how Twitter can work with magazine publishers, how Twitter functions as an in-house creative agency for brands seeking more effective use of Twitter, and how advertisers are using Twitter successfully.  

“Tweets are content. They're conversations. To put advertisers in the middle of that is a huge challenge. The wrong way to use Twitter is to think of it as a one-way conversation.”

“Twitter works with brands that want to tell stories. Recently, Twitter worked with Marie Claire and advertiser Yoplait on a very simple execution that can be done with any magazine, any category. Here's the blueberry flavor, tweet a picture of your flavor-inspired look. Marie Claire and Yoplait tweeted the best ones and featured the winner in the magazine. This led to really good conversation around the brands.”

“A follower is a subscriber. When you look at the top magazines by subscribers, they’re all on Twitter. There's a correlation between magazines on Twitter and growth in subscriber base.”

Answering an audience question on whether Twitter has plans to increase or do away the 140-character limit, Lunenfeld said, “Twitter users want to be able to do more from tweets. We’ll keep 140 characters but will expand what you can do within the tweets.”
 

ASME UPDATE

Lucy Danziger, Editor-in-Chief, SELF and ASME President

“The most fun we have at work is when someone says, ‘I have an idea.’ I don't think it matters what platform we are on.”Danziger then put a spotlight on dozens of magazine brand innovations from the past year.

After providing updates on ASME initiatives, Danziger revealed that it was just decided at the ASME Board Meeting at AMC that the presentation of print and digital National Magazine Awards will be held at a combined gala event. More details will come.
 

PANEL: THE NEW BREED OF EDITOR

Moderator:
(left) Rosemary Ellis, Editor-in-Chief, Good Housekeeping

Panelists:
(center) Amanda Dameron, Editor-in-Chief, Dwell
(2nd from left) Paul Fichtenbaum, Editorial Director, Time Inc. Sports Group
(right) Josh Tyrangiel, Editor, Bloomberg Businessweek
92nd from right) Bruce Upbin, Managing Editor, Forbes Media

Introduced by:
Michael FitzGerald, President, Submittable

Editors are becoming increasingly involved in the business side of their brands. In the process, the relationship with the audience has been profoundly altered.  Is this a change for the better?  Is the church/state relationship dead?  If so, did the editors kill it?  

Bruce Upbin, Forbes Media: “We editors are the best judge of what's quality on our site…We have to give up this idea that we are the smartest people out there.”

Paul Fichtenbaum, Time Inc. Sports Group: “Our readers expect a certain amount of independence and they trust us. The important thing is to find that sweet spot, that we can create an editorial platform that we want to stand behind. The important thing is to be proactive and meet our clients before they meet us.”

Josh Tyrangiel, Bloomberg Businessweek: “When an advertiser comes to you, you can offer them the pupu platter. I like the fact that my gig has expanded. Our readers like solutions and our journalists like global problems. I think the market will probably tell us what's right.”

Amanda Dameron, Dwell: “Every year we see an exponential rise in exhibitors and people that just want to come (to Dwell’s annual design conference) The programming begins with the editors themselves.”
 

PANEL: BUILDING YOUR BUSINESS IN DIGITAL PUBLISHING presented by Adobe

Moderator:
(right) Ethan Grey, Vice President, Digital, MPA

Panelists:
(left) Nick Bogaty, Director Business Development, Adobe
(center) Sean Bumgarner, Interactive Design Director, Men’s Health, Women's Health and Prevention
(2nd from left) Jonathan Dorn, General Manager, AIM Outdoor Group
(2nd from right) Pamela Maffei McCarthy, Deputy Editor, The New Yorker

New devices, like tablets and smartphones, bring new opportunities and challenges for content creators. This was an in-depth look at how digital publishing has progressed in the past year, what changes are on the horizon, and what it means for publishers and their audiences.

Ethan Grey, MPA: “What is a magazine these days?”

Pam McCarthy, The New Yorker: “What isn’t a magazine these days? A magazine is very simply a critical mass of writing and pictures. Now there are a dozen ways to assemble the content and we share it 24/7…Sometimes I feel like a skydiver, the visibility is very very low. You have to plan for the future when you don't really know what the landscape will be.”

Jon Dorn, AIM Outdoor Group: “It's not a matter of collecting or aggregating content but creating stories…I'm as enthusiastic about magazines as I've been the last 15 years. It's like living in an entirely new century in terms of the capabilities. ”

Sean Bumgarner, Rodale: “We sort of have to gauge what we do with the tablet. You have to love the content and love the story and love telling the story…Yes, there are hurdles out there, but…but you really have to decide what will work for your brand.”

Nick Bogaty, Adobe: We were looking at the websites of a bunch of different magazine publishers and if you looked at the design sensibility of the website they were remarkably similar for every different magazine types...We make guesses constantly. We make engineering decisions constantly.”
 

MPA DIGITAL TASK FORCE UPDATE

Chris Kevorkian, Chief Marketing and Digital Officer, MPA

“Clearly there is a demand for all the constituents involved to figure out how to measure the engagement of our exciting media on new platforms…Agencies wanted a balance of editorial and advertising. They wanted metrics, times frames, terminology and a dashboard to make it easier. We decided, ‘Lets walk before we run.’ We'll commit ourselves to metrics time frames and tablet terminologies. What we have to do: Ask  publishers to deliver five initial metrics to agencies and advertisers.” 
 

PANEL: CURATION: WHOSE FUTURE IS IT?

Moderator:
(right) Richard Maggiotto, Founder, President and Chief Executive Officer, Zinio

Panelists:
(2nd from right) Jordan Kretchmer, Founder and Chief Executive Officer, Livefyre
(2nd from left) Martin Stoddart, Vice President of Business Development, Zite
(left) John Tayman, Founder and Chief Executive Officer, Byliner.com

New delivery platforms and aggregators mean audiences will find what they want, when they want it—with or without you. Here’s what you publishers can do to stay ahead.

Jordan Kretchmer, Livefyre: “For the first time in history, you guys don't have as much control over how people receive your content. Livefyre sits on top of content management systems. Provides interfaces that help people interact with each other. Consumers want to be understood better, what they comment on and what they don't. All of that data is implicit data.”

Martin Stoddart, Zite: “We created Zite which is a magazine that learns what you like and what you don't like and we tailor the content that we deliver to you based on that. We have thousands of categories that the content can be served up in…We help to drive traffic back to the publisher…The easiest approach is to approach us directly. We love to talk.”

John Tayman: “We sell stories to readers. It's purely a transaction. The distinguishing point is if you put a great story by a great writer in front of an audience, that person will buy the story.” 

Kretchmer: “Do you find there is more of an affinity for authors than publications?” Tayman: “Yes.”
 

EVENING AT TWITTER

Featuring more than 140 characters from the magazine industry. Following a formal welcome by Twitter's Dick Costolo and Adam Bain, attendees will enjoy hors d'oeuvres, light conversation, cool product demos and drop-dead views of downtown San Francisco from the Twitter veranda.

 

SUNDAY, OCTOBER 14, 2012



MPA-IMAG Board of Directors
(back row, l-r) Francis Farrell, Turnstile Media Group; Pat Fox, Active Interest Media; Suzette Kraemer, MPA; Don Peschke, August Home Publishing (IMAG Chairman); Jeff Paro, Intermedia Outdoors Inc.; Tom Luxeder, Taunton Press; Bryan Welch, Odgen Publications; (front row) Frank Costello, MPA; Pamela Dunaway, Weider History Group; Chuck Croft, Kalmbach Publishing Group; David McKee, DRG



HIKING YOGA Presented by Yoga Journal
Attendees powered through a 90-minute hiking and yoga adventure though San Francisco's hidden nooks and crannies led by Eric Kipp, founder of Hiking Yoga.

Reception Honoring Nina Link

Hearst Magazines President, Marketing and Publishing Director Michael Clinton hosted a cocktail party in honor of outgoing MPA President & CEO Nina Link at the Fairmont’s Cirque room.


MPA Chairman Michael Clinton, Hearst Magazines, and Nina Link


Don Peschke, August Home Publishing; Nina Link; Steve Elmendorf, Elmendorf Strategies; Skip Zimbalist, Active Interest Media


Stephen Lacy, Meredith Corp.; Skip Zimbalist, Active Interest Media


Don Peschke, August Home Publishing; Mike Federle, Forbes; Bryan Welch, Ogden Publications


ASME President Lucy Danziger, SELF, and MPA Chairman Michael Clinton, Hearst Magazines


Terry Snow, Bonnier Corp.; Jack Kliger, Maxim; Kirk Blalock, Fierce, Isakowitz and Blalock; David Carey, Hearst Magazines


Ed Kelly, American Express Publshing Corp.; Bryan Welch, Ogden Publications; and Michael Clinton, Hearst Magazines


Lucy Danziger, SELF; Nina Link; Jack Kliger, Maxim


Tom Harty, Meredith Corp.; Nancy Weber, Meredith National Media Group; Steve Lacy, Meredith Corp.


Michael Clinton, Hearst Magazines, and Robin Steinberg, MediaVest


David Carey, Hearst Magazines, and Bob Sauerberg, Conde Nast


Welcome Reception Featuring Advertising Age A-List Awards


AMC’s opening reception took place in the tiki-themed Tonga Room. The Ad Age awards celebrating magazine excellence were presented by Simon Dumenco, Editor-at-Large / Media Columnist, Advertising Age, and Abbey Klaassen, Editor, Advertising Age.


Beth Brenner, Meredith Corp.; Tom Harty, Meredith Corp.; Lucy Danziger, SELF; Patricia Steele, Condé Nast


Josh Tyrangiel, Rachel Nagler and Carl Fisher of Bloomberg Businessweek


Jill Davison, American Express Publishing; Cathy Saraniti, GfK MRI; Jamie Cunning, GfK MRI; Wayne Eadie, MPA


Paul Rossi, The Economist, and Greg Loewen, Emmis Publishing


Ann Fulenwider, Marie Claire; David Carey, Hearst Magazines; Nancy Berger Cardone, Marie Claire; Joanna Coles, Cosmopolitan


Maryam Ghahremani, Aftonbladet; Anna KultAftonbladet; Kaitlin Quistgaard, Yoga Journal; Lena Bergman, Aftonbladet


Dan Lance, Kalmbach Publishing; Yvonne DeFrancesco, Air Age Media; Steve Gray, Morris Communications Company


Claudia Malley, National Geographic; Patrick Taylor, Meredith Corp.


Michael Romaner, Morris Communications Companies; Donna Kessler, Morris Communications Companies; Patrick Tucker, The Futurist; Billy Morris III, Morris Communications Companies


Jenifer Berman, National Geographic Society; M.J. Jacobsen, National Geographic; Chris Johns, National Geographic


Chris Argentieri, Source Interlink Companies; Mike Sullivan, Source Interlink Companies; Mike Duloc, Kable Media Services; John Bode, Source Interlink Companies


Jeff Hamill, Hearst Integrated Media; Leslie Picard, Time Inc. Branded Solutions; Michael Clinton, Hearst Magazines


Lisa Ocker, Success Magazine; Susan Kane, Success Magazine; Kathryn Jepsen, Symmetry Magazine; Agnes Chapski, Allure


2012 Advertising Age Award Winners


Editor of the Year: Josh Tyrangiel, Bloomberg Businessweek
(2nd from right), with Simon Dumenco, Jackie Ghedine and Abby Klaassen of Ad Age


Magazine of the Year: Marie Claire
Jackie Ghedine; Joanne Coles, Cosmopolitan; Anne Fulenwider, Marie Claire; Nancy Cardone, Marie Claire; Abby Klaassen


Publisher of the Year: Nancy Cardone, Marie Claire (2nd from right), with David Carey, Hearst Magazines; Joanna Coles; Anne Fulenwider; Michael Clinton, Hearst Magazines


No. 2 on the A-List: Harper’s Bazaar
No. 3 on the A-List: Food Network Magazine

Michael Clinton and David Carey, Hearst Magazines


No. 4 on the A-List: Architectural Digest
Jackie Ghedine; Bob Saurberg, Conde Nast; Abby Klaassen


No. 5 on the A-List: InStyle
Jackie Ghedine; Dale Hirsch, InStyle; Abby Klaassen


No. 6 on the A-List: Fortune
Jackie Ghedine; Rick Gruber, Fortune; Abby Klaassen


No. 7 on the A-List: Allure
Agnes Chapski, Allure; Bob Sauerberg, Conde Nast


No. 8 on the A-List: Traditional Home
Simon Dumenco; Jackie Ghedine; Beth Brenner, Meredith Corp.; and Abby Klaassen


No. 10 on the A-List: Forbes
Jackie Ghedine; Meredith Kopit-Levien, Forbes; Randall Lane, Forbes; and Abby Klaassen