Retail MarketPlace 2012 Conference Highlights
20 Tweetable Truths - Retail 2012
Tuesday, June 12
Building Magazine Sales for Retail: The Canadian MARC Study
(l-r) Jay Annis, VP of Trade Sales - Magazines and Books, The Taunton Press, and Anita Baldwinson, Manager, Retail Services, The News Group Canada, co-presented the key findings from a cross-industry study that promotes the strengths of magazines at Canadian sales channels. Download the Presentation
IPDA Coverage: A recently conducted Magazines at Retail Canada (MARC) study revealed critical facts about Canadians’ current magazine buying habits and media preferences—and some industry executives believe that a similar study should be conducted in the U.S. Full Article
Current Landscapes and Trends
Todd Hale, SVP, Consumer & Shopper Insights, Nielsen, presented various factors that have affected the consumer shopping landscape. Download the Presentation
IPDA Coverage: In the 52 weeks ended March 17, FDM total-store units declined 2% (just three major product categories showed any unit growth), reported Nielsen's Todd Hale. Total-store dollar sales gained 1%, largely due to input cost-driven pricing increases in major departments. Hale shared key FDM format, marketing and other trends being driven by consumer economic polarization and shifting consumer needs/expectations; e-commerce; social media and other critical dynamics--plus Nielsen's CAGR projections for classes of trade. Full Article
Willard Bishop Super Study & Industry Campaign Update
Jerry Lynch, President, IPDA, shared topline findings from the Willard Bishop research study and presented the new industry campaign promoting the power of magazines at retail. Download the Presentation
IPDA Coverage: Despite digital mavens' opinions (and some retailers' perceptions)--and despite economy-driven category sales declines--the fact is that magazines are generating $71 million per week and $3.7 billion annually in retail sales. Conveying the magazine category's accurate sales and profitability performance (per Willard Bishop and other independent research)--as well as its (yes) substantial growth potential--is the mission behind the industry's new "Power in Print" initiative. Here's an update on that program, including the key stats/messages and the vehicles being employed to reach retail management at all levels. Full Article
Tackling the Sales Challenges at Retail: What Major Suppliers Are Doing to Drive Sales
Moderator Gil Brechtel (far left), President and CEO, Magazine Information Network, along with panelists (l-r) Dave Parry, President, The News Group; Rich Jacobsen, President & CEO, Time Inc. Retail Sales & Marketing; Jay Felts, President, Comag Marketing Group; and David Algire, President, Source Interlink Distribution, discussed the continued importance of front-end merchandising, co-branding opportunities and retail best practices in order to grow magazine newsstand sales.
IPDA Coverage: A panel of top execs from major national distributors and wholesalers shared how they, together with publishers, retailers and in some cases CPG partners, are pushing to drive the category's unit, dollar and efficiency performance. Topics included innovative, effective in-store promotions; how consumer data and pre-on-sale awareness campaigns fit in; new developments in optimizing checkout/self-checkout, mainline and outposting displays; and progress in replacing legacy practices with performance-based best practices throughout the channel. Full Article
Monday, June 11
Conference organizers and programmers (l-r) Lisa Scott, Executive Director, PBAA, and Suzette Kraemer, Director, Consumer Marketing & IMAG, MPA, officially opened Monday morning general sessions at Retail Marketplace 2012.
|How Family Circle Gains Its Footprint|
Linda Fears, Editor-in-Chief, Family Circle, revealed some of the tried and tested secrets to her magazine's success at newsstand. Among them, cake pops, slow cooking and pumpkins. Download the Presentation
IPDA Coverage: Family Circle's half-million monthly single-copy sales are running 13% ahead of 2011 so far this year. Editor Linda Fears shared how she and the magazine's team keep it fresh and relevant to drive retail performance. Full Article
|Connecting with Consumers Everyday|
Roger Fordyce, EVP & COO, Hudson Group, discussed how to please the customer and how Hudson continues to thrive.
IPDA Coverage: The Hudson Group sold 23.3 million magazines last year in its airport and other stores--and 27% of consumers visited the stores looking for print reading materials, reports Roger Fordyce, EVP and COO, operations for The Hudson Group. Further, 38% of those who bought magazines or books owned tablets or e-reading devices. In short, Hudson has solid reason for believing in the future of print. Full Article
|Inside the 2012 Presidential Race|
Major Garrett, White House Correspondent, National Journal, shared some key statistics that can help predict the results of the Presidential election. One of them is the approval rating, which, if lower than a baseline of 47%, would signal that the President would most likely not win reelection.
IPDA Coverage: The White House correspondent for National Journal shared why he left covering the same beat for Fox News, as well as insights into this year's presidential election. Full Article
The Future of Digital IS Print
Drew Davis, Chief Strategy Officer, Tippingpoint Labs, is a futurist with a strong belief in the perseverance of print. Energetically offering pointers, he cautioned that while sensational covers do sell, publishers should not rely on them as a sustainable strategy. View the Presentation
IPDA Coverage: Tippingpoint Labs' Drew Davis says that digital doesn't mean the death of print--in fact, digital can and should be leveraged to create new paths to print for consumers. Full Article
IPDA Industry Dinner
A perennial favorite, the 2012 Industry Dinner was held at the impressive National Aquarium in Baltimore, where Retail Marketplace attendees in essence swam with the fishes for the evening.
|Acting 'Out of the Box': Data Opportunities in the New Age of Single Copy||International Outlook and Update|
(l-r) Joshua Gary, VP of Systems and Operations, MagNet LLC; Jay Annis, VP of Trade Sales – Magazines and Books, The Taunton Press; Joseph Bertolino, VP of Client Services, Conde Nast; and Chris Butler, VP, Retail Sales and Marketing, Source Interlink Media.
A roundtable discussion moderated by Lisa Scott of PBAA, focusing on economic overview, retail trends, supply chain, best practices and digital impact in Germany, Australia, UK and Russia, with a broad international outlook from Distripress.
Sunday, June 10
Basking in the amber glow of the setting sun, more than 300 members of the magazine and book retail supply chain convened to kick off Retail Marketplace 2012. The annual conference, hosted by MPA and PBAA and attended by key newsstand stakeholders (from publishers and retailers to wholesalers and national distributors), was set at the Baltimore Marriott Waterfront Hotel located in the city's historic Inner Harbor. Click through the slideshow below to view photos from the opening reception, sponsored by Conde Nast and Hearst Magazines.
Read more about the 2012 Retail MarketPlace Conference