Responsive Web for Magazines - December 2012
The latest movement within the digital arena has been pointed toward Responsive Web Design. With more and more publishers finding their audience traffic growing via mobile web, it’s no wonder they’re eager to leave behind the “pinch and zoom” (non) feature on smartphones and tablets and transition to responsive websites which guarantee an appealing and consistent experience across different devices.
On Tuesday, December 11, MPA held its much anticipated Responsive Web workshop sponsored by EndPlay. MPA members Time.com, New York Magazine’s “The Cut” blog and Glamour.com all recently completed responsive web redesigns and shared best practices and lessons learned. Despite varying experiences with the process, they all shared one common message: all assumptions about mobile web have to go out the door.
Here’s some of what we heard:
“The browser is the most popular app on the iPad.”
Craig Ettinger, TIME
“We wanted a product that rewarded and encouraged mobile and tablet use.”
Steve Motzenbecker, The Cut
“We publish unique content to our website 70+ times a day.”
Mike Hofman, Glamour
With the existing number of different devices on the market, and the imminent reality of many more to come, mobile web is the only thing that remains constant between all of them. Metrics are increasingly pointing to web traffic coming from mobile because of the prevalence and convenience of these devices. Each of the companies recognized this trend and showed us how they took advantage of new technology to streamline and optimize the desktop-to-mobile experience.
We would like to extend our sincerest thanks to our sponsor EndPlay and special guest facilitator Deloitte Digital. We’d also like to thank MPA member brands New York Magazine, Glamour and TIME for allowing their teams to share their learnings and insights with their peers.
To see the full album visit our Facebook page.