MPA

Magazine Publishers of America

 
Presentations from the 35th FIPP World Magazine Congress
May 2224, 2005

Click on the names of the speakers to view their presentations.  Please be patient as some files are large and may take a minute or two to download.

The Power of the Cover
Valerie Toranian, Editor-in-Chief, Elle (France)

How Magazines Can Leverage Their Unique Position with the Consumer
Renetta McCann, CEO/The Americas, Starcom MeadiaVest Group (USA)

Beyond Eye Candy: Higher Nutritional Pursuits
John Maeda, Allen Professor of Media Arts and Sciences, MIT Media Lab (USA)

The Power of the Cover
Peter-Matthias Gaede, Editor-in-Chief, GEO (Germany)

The New Brand Extensions of B-to-B
Just what are innovative publishers in the global business-to-business world doing to find revenue beyond ad pages in print, in person and online?
Moderator:
Gordon Hughes, President and CEO, ABM (U.S.)
Panelists:
Santosh Goenka, Founder & President, Diagonal GlobalCom (India)
Christopher Lund, President, Lund Group of Associated Publishers (Brazil)
Hugh Roome, President, Scholastic International (U.S.)
Claus Wstenhagen, CEO, Vogel Business Medien GmBh& Co (Germany)

Global Expansion of Print...Realizing Growth Potential - Asia
Moderator:
Michael Brennan, Senior Vice President and President, Latin America and Asia-Pacific, The Reader's Digest Assocation, Inc. (USA)
Panelists:
Svida Alisjahbana, Commercial Director, Femina Group (Indonesia)
Wiluck Lohtong, CEO, Inspire Entertainment Group Ltd. (Thailand)
Devashish Sarkar, CEO, Worldwide Media, Ltd. (India)
Hugo Shong, President and CEO/Asia-China, IDG (China)

The Building of a Brand
William Lauder, President and CEO, The Estee Lauder Companies Inc. (USA)

Magazine Marketing Coalition: Creating a Movement
Jack Kliger, President and CEO, Hachetta Filipacchi Media U.S. (USA)

The Power of the Cover
Kate White, Editor-in-Chief, Cosmopolitan (USA)

Making Things Happen in a Digital World
Moderator:
Ned Desmond, Executive Director, Time Inc. Interactive (USA)
Panelists:
Hans Hamer, Publishing and Managing Director, Axel Springer Company (Germany)
Kerry Mitchell, Vice President, Rogers Publishing Limited (Canada)
Wolfgang Stock, Chief Executive, Spotlight Verlag GmbH (Germany)

Cross-Boarder Publishing in Asia...A Japanese Perspective
Yukoh Kawamura, Chairman and CEO, Nikkei Business Publications (Japan)

Global Expansion of Print...Realizing Growth Potential Europe, Africa and Latin America
Moderator:
Michael Brennan, Senior Vice President and President, Latin America and Asia-Pacific, The Reader's Digest Assocation, Inc. (USA)
Panelists:
John Reuter, CEO, Grupo Editorial Expansion (Mexico)
Patricia Scholtemeyer, CEO Media 24 Magazines (South Africa)
Neslihan Tokcan, General Manager, Dogan Burda Rizzoli Magazines (Turkey)
Michael von Schlippe, Director, Independent Media/Sanoma Magazines (Russia)

Branding is Not Enough
Jonathan Newhouse, Chairman, Cond Nast International (UK)

Magazines and the Changing Retail Experience
Moderator:
Peter Kreisky, Chairman, Kreisky Media Consultancy (USA)
Panelists:
Ian Locks, Chief Executive, Periodical Publishers Association (UK)
Jean-Louis Nachury, Chairman and CEO, Hachette Distribution Services (France)
Deborah Wright, Commercial Vice President, Editora Abril (Brazil)