Magazine Publishers of America - 2002 American Magazine Conference

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2002 American Magazine Conference

October 1, 2002

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AMC 2002 Presentations

Below are presentations you may download from the 2002 AMC.

AMC Survey Prior to the AMC, conference attendees were asked to participate in a survey addressing such questions as: What are the major challenges magazines face? When exactly will the ad economy rebound? What types of magazines will future readers want? What forms of alternate delivery will consumers embrace? As a member of MPA/ASME, what sets us apart? What do we have in common?
View survey results (Power Point 200KB)

A Letter From The Conference Chair
View letter

Monday, October 21

Masters of the Craft
Stephen P. Giannetti, Vice President & Publisher, National Geographic
View this Power Point Presentation (5.2MB)

Nobody Said Leadership Would Be This Hard
Ronald A. Heifetz, Co-Founder, Center for Public Leadership, John F. Kennedy School of Government, Harvard University
View this Power Point Presentation (700KB)

Tuesday, October 22

A Perfect Opportunity
Jim Press, Executive Vice President & Chief Operating Officer, Toyota Motor Sales USA Inc.
View this Power Point Presentation (62KB)
View Presentation Comments (Word doc)

Masters of the Craft
Susan Ungaro, Editor-in-Chief, Family Circle
View this Power Point Presentation (4.5MB)

What's Next? Subscription Marketing
Michael Loeb, President, Chief Executive Officer & Co-Founder, Synapse Group, Inc.
View this Power Point Presentation (18.9MB)

Shopping 'til They Drop: What Makes Magazine Buyers Buy More
Don Burke, Vice President, Management Science Associates, Inc.
View this Power Point Presentation (4MB)

Masters of the Craft
Mark Whitaker, Editor, Newsweek
View this PowerPoint Presentation (5.2MB).

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