The Association of Magazine Media

Imagination Awards 2018

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Event Information
June 14, 2018
Taj Hotel
15 Arlington Street
Boston, MA 02116

FINALISTS ANNOUNCED!
Winners will be revealed at the Imagination Awards Gala on June 14,
during the annual IMAG Conference in Boston. Register here!

Audience
Building a Trusted Space on Pinterest | Family Handyman
HBR Paid Social Subscriber Acquisition and Engagement Program | Harvard Business Review
YOUR LAND | Landscape Architecture Magazine
Chasing Genius | National Geographic
The Mad Science of Creativity | Scientific American
Take Action Now | The Nation

Content
Catholics at a Crossroads | America magazine
The Great American Eclipse | Astronomy
Work and the Loneliness Epidemic | Harvard Business Review
Urban Expeditions | National Geographic
The Great American Eclipse | Science News
The Next Pandemic |Smithsonian Media

Digital
AFAR & Nikon: World in Focus | AFAR Media
America’s Test Kitchen’s Digital Revenue Operations | America’s Test Kitchen
Habitat Magazine Website | Habitat
HBR Whiteboard Sessions | Harvard Business Review
Serving Up Trust in a Crowded Space | Taste of Home
This Old House Insider | This Old House Ventures

Events
Get Out More (17 Years Running) | Backpacker
Dirt Mag’s Kitchen Garden Tour | Dirt 
Fine Woodworking Live 2017 | Fine Woodworking
MIT Technology Review Presents: The Business of Blockchain | MIT Technology Review
Smithsonian American Ingenuity Awards | Smithsonian Media

Leadership
Online Education Courses - SKI Magazine | Active Interest Media
Keep Craft Alive, Powered by Fine Homebuilding | Fine Homebuilding
Harvard Business Review’s Consumer Marketing Team | Harvard Business Review
Launching an Established Company |Ink Global
This Old House Insider | This Old House Ventures

General Revenue
Warren Miller Vintage Library Flash Drive Sale – Warren Miller Entertainment | Active Interest Media
America’s Test Kitchen’s Digital Revenue Operations | America’s Test Kitchen
Habitat Magazine Website | Habitat Magazine
Building Sustainable, Profitable Revenue Lines: MIT Technology Review and the Many-Legged Stool | MIT Technology Review
The Nation Travels | The Nation
This Old House Insider | This Old House Ventures

Advertising and Native Revenue
AFAR & Nikon: World in Focus | AFAR Media
Marmot Native Content | Backpacker
Weather Tracking | Backpacker and Climbing
Celebrity Cruises Corporate Underwriter/Moveable Feast with Fine Cooking | Fine Cooking
Gingerbread BLVD 2017 | Taste of Home

 

WHAT ARE THE IMAGINATION AWARDS?
The Imagination Awards honor the work of independent magazine media companies and brands. These awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results.

HOW ARE THE 2018 IMAGINATION AWARD WINNERS CHOSEN?
Panels of judges composed of senior executives from independent magazine media brands in the areas of audience, content, digital, events, leadership and revenue will review entries in their respective areas of expertise. No judge shall review the work of his or her own brand or corporate entity. Entries will be judged on the goals, elements and impact of the program. 

TIMELINE
> April 6 | Extended entry deadline
> Early May | Finalists announced
> June 14 | Winners announced at the Annual IMAG Conference in Boston. Register here!

Category Descriptions:

AUDIENCE DEVELOPMENT
There will be one award given out in the Audience Development category. This category honors projects and teams for work in targeting, building and engaging an audience. Measurable impact may include context and specific qualitative and quantitative results.

CONTENT
There will be one award given out in the Content category, the Imagination Award for Editorial.This category honors projects and teams for quality and innovation in creating and distributing content across platforms.

DIGITAL
There will be one award given out in the Digital category. This category honors projects and teams for work on digital platforms.

EVENTS
There will be one award given out in the Events category, the Imagination Award for Events.This category honors projects and teams for work on branded live events. 

LEADERSHIP
There will be one award given out in the Leadership category. This category honors projects and teamwork done to define, build or evolve the business or culture of a magazine media brand or company. 

REVENUE
There will be three awards given out in the Revenue category, the Imagination Award for Advertising Revenue, the Imagination Award for Native Revenue and the Imagination Award for General Revenue. This category honors projects and teams for work on driving new or incremental revenue. Programs may be ongoing or episodic and must include context and results.


RULES AND ELIGIBILITY

  1. All independent consumer and enthusiast magazines published in the United States are eligible. (Want to know if your brand is considered independent? Ask!
  2. MPA membership is not required.
  3. Digital-only brands are not eligible.
  4. To be considered for a 2018 award, applicants must have completed the project between January 1 and December 31, 2017.
  5. Applicants may submit in multiple categories.
  6. MPA will judge based on both execution and impact.
  7. MPA may extend the award submission deadlines at its discretion.
  8. Self-nomination is encouraged.

Contact ImaginationAwards@magazine.org with any questions.

 

Thank you to the 2018 Imagination Awards judges!

Doreen Adger, SVP, Marketing and Consumer Revenue, MIT Technology Review
Diane Bacha, Editorial Director, Kalmbach Media
John Boland, Senior Vice President, Fine Cooking
Elizabeth Bramson-Boudreau, Chief Executive Officer and Publisher, MIT Technology Review
Beth Brenner, Chief Revenue Officer, Domino Media Group

Christian Bryant, Vice President and Publisher, Garden & Gun
Tracy Cho, Executive Director of Marketing, Growth and Analytics, Domino Media Group
Jonathan Dorn, Chief Innovation Officer, Active Interest Media
Vince Errico, Chief Digital Officer, Trusted Media Brands, Inc.
Ronan Gardiner, VP, Publishing Director and CRO, Men’s Health, Runner’s World & Bicycling
Norb Garrett, President, Sports & Entertainment, TEN: The Enthusiast Network
Colleen Glenn, Associate Publisher, Marketing, Garden & Gun
Aislyn Greene, Senior Editor, AFAR Media
Brook Holmberg, Publisher, Yankee Magazine
Samir Husni, Founder and Director, Magazine Innovation Center
Renee Jordan, SVP & Group Publisher, Fine Gardening, Fine Homebuilding, Fine Woodworking, Threads
Bryan Kinkade, Vice President, Publisher, AFAR Media
Amy Lammers, SVP, Events and Strategic Partnerships, MIT Technology Review

Lyzy Lusterman, Chief Revenue Officer, Stringletter Media
Tom McKenna, Editorial Director, Fine Woodworking
Erica Moynihan, Marketing Director, The Taunton Press

Jamie Trowbridge, President and CEO, Yankee Publishing
Amy Wilkins, Chief Revenue Officer, Smithsonian Media
Rob Yagid, Editorial Director, Fine Homebuilding

 

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