The Association of Magazine Media

Kelly Awards 2018

Event Information
February 6, 2018
Conrad New York
102 North End Avenue
New York, NY

WHAT ARE THE KELLY AWARDS? 
We are pleased to announce the Kelly Awards honoring the creative spirit of excellence and innovation in the art of advertising in magazine media.  Named after former MPA president, Stephen E. Kelly, the Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives. 

Winners will be announced at the American Magazine Media Conference in New York City on February 6, 2018.


AWARD CATEGORIES

Best Print Magazine Creative
Outstanding and high-impact print creative (minimum full page). To be judged on originality, copy/design and overall effectiveness. May have been part of a multi-platform campaign.

Best Magazine Media Creative/Campaign
Outstanding advertising campaign that utilizes multiple magazine media platforms such as web, mobile, video and print.

Best Custom Magazine Media Program
A first-class magazine media program created by a publisher exclusively for a marketing client/brand. To be evaluated on: originality, creativity and client satisfaction/program results.  


TIMELINE
>
Extended entry deadline: December 4
Finalists announced: January 4
Awards ceremony: February 6


WHO SHOULD ENTER THE KELLY AWARDS?
Agency creative teams, advertising clients and magazine media publishers working on advertising creative, multi-platform campaigns, and custom programs that effectively meet strategic objectives in a creative manner


HOW ARE THE 2018 KELLY AWARD WINNERS CHOSEN?
A panel of judges composed of top agency creative directors and marketing executives will review entries in their areas of expertise. No judge shall review the work of his or her own brand, agency or corporate entity.  Entries will be judged on the goals, elements and impact of the advertisement or advertising campaign.


RULES AND ELIGIBILITY

  1. At least one ad of the campaign must have appeared in a 2017 issue of an MPA member magazine.
  2. Print ads must be a minimum full page.
  3. Digital-only campaigns are not eligible.
  4. MPA maintains the right to reclassify entries from one category to another.
  5. Self-nomination is encouraged.
  6. Include entry fee of $195 payable to MPA-Kelly Awards.
     

– View this information as a PDF. Download here –

Please contact Skye Rubel srubel@magazine.org with any questions.