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Dear Colleague: The MPA Retail Conference is less than two months away! As Chairman of this years event, I want to urge you to join me at what promises to be very informative and exciting.
The theme of this years conference is Unleashing the Power of Print a message that reflects the huge potential of magazines and books at retail. The conference strives to detail how magazines and books can and do punch above their weight when it comes to creating value for retailers. Thats because they do more than just generate outstanding margins and profitability. When managed correctly, they can also contribute to store traffic and create a more satisfying, engaging shopping experience for consumers at the same time. With your participation at the sessions and One-on-Ones Im confident there will be even more discoveries that bring value to your customers and your company from the reading category!
We have lined up some truly outstanding speakers to share their wisdom and insights from the main stage. Youll hear from trend-watcher J.Walker Smith, President of Yankelovich Inc., reporting on the emerging consumer trends that are driving changes in retail and media consumption habits, and Wendy Liebmann, Founder and President of WSL Strategic Retail, will be on hand to share the key findings from her ground-breaking study How America Shops. Wendy will also be reporting fast-breaking news from exclusive, never-before-published research on how magazines influence the shopping experience and share her insights on what you can do to take advantage of this unique category of products to improve your stores revenue and connection to the consumer.
But this is just the beginning. Youll hear from some of the industrys most visionary and outspoken leaders on how they see the distribution of magazines and books changing over the next ten years, and how green initiatives will affect retailers and publishers in just the next ten months. The program will be informative and exciting and Im sure youll walk away with a list of practical, useful ideas and information that can translate into improving your every day successes.
We also heard you loud and clear about the importance of the One-on-Ones. We have allowed ample time for meetings and the table area this year is much more spacious. We are sure you'll find it very conducive to productive meetings!
So, dont wait another minute sign up for Retail 2008 today!
See you in Tampa!Jerry LynchPresident, IPDA2008 Retail Conference Chair
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