The Association of Magazine Media

Imagination Awards 2017

Event Information
May 23, 2017
Marriott Marina del Rey
4100 Admiralty Way
Marina del Rey, CA 90292

Winners

Audience Development
The Economist Experiential Campaign "Discomfort Food" |The Economist

Content
Gravitational Waves Special Report| Science News

Digital (tie)
The Atlantic’s Life Timeline |The Atlantic
The Economist on Snapchat Discover |The Economist

Events
Dew Tour| TEN: The Enthusiast Network

Leadership
Addition by Subtraction: AIM’s Big Digital Bet | Active Interest Media

Revenue-Advertising
Fine Cooking Magazine & Moveable Feast with Fine Cooking media platform | Fine Cooking

Revenue-General
Redefining Revenue Streams | Domino

Revenue-Native
The Great Rewrite | Forbes with KPMG

Finalists 

Audience Development

Discomfort Food – The Economist
The Nation Take Action – The Nation
Science News in High School – Society for Science & the Public
Dew Tour – TEN: The Enthusiast Network
Motor Trend on Demand – TEN: The Enthusiast Network

Content

Anglers Journal – Active Interest Media
AFAR Travel Guides – AFAR Media
Fine Homebuilding ProHOME Content Series – Fine Homebuilding
Gravitational Waves Special Report – Science News
Lowrider Roll Models – TEN: The Enthusiast Network

Digital

AIM Studios Educational Video Initiative – Active Interest Media
The Atlantic’s Life Timeline – The Atlantic
Snapchat Discover – The Economist
FineScale Modeler Parody Video – FineScale Modeler
5 Things With Hilton Dresden – Out
Lowrider Roll Models – TEN: The Enthusiast Network
Motor Trend on Demand – TEN: The Enthusiast Network

Events

Catapult Creative Labs Experiential Event Series – Active Interest Media
AFAR Experiences New Orleans – AFAR Media
Smithsonian magazine’s Museum Day Live! – Smithsonian magazine
Dew Tour – TEN: The Enthusiast Network
Roadkill/Roadkill Nights – TEN: The Enthusiast Network

Leadership

Addition by Subtraction: AIM’s Big Digital Bet – Active Interest Media
The Economist Social Media – The Economist
Motor Trend On Demand – TEN: The Enthusiast Network

Revenue

Advertising Revenue

Fine Cooking Magazine & Moveable Feast – Fine Cooking
Fine Homebuilding’s ProHOME Sponsorship Program – Fine Homebuilding
Roadkill/Roadkill Nights – TEN: The Enthusiast Network

Native Revenue

AFAR + Aruba Tourism Authority Instagram Adventure – AFAR Media
Forbes with KPMG – The Great Rewrite – Forbes
Forbes with The Macallan – Worlds Together – Forbes

Other Revenue

Catapult Goes to Cabo– Active Interest Media
AFAR Destination Guides for Holland America Line – AFAR Media
Redefining Revenue Streams—Domino
The Nation Travels – The Nation
Dew Tour – TEN: The Enthusiast Network


 

Category Descriptions:

AUDIENCE DEVELOPMENT
There will be one award given out in the Audience Development category, the Imagination Award for Audience Development.This category honors projects and teams for work in targeting, building and engaging an audience. Measurable impact may include context and specific qualitative and quantitative results.

CONTENT
There will be one award given out in the Content category, the Imagination Award for Editorial.There will be one Imagination Award given out in the Content Category. This category honors projects and teams for quality and innovation in creating and distributing content across platforms.

DIGITAL
There will be two awards given out in the Digital category, the Imagination Award for Websites and the Imagination Award for Other Digital. This category honors projects and teams for work on digital platforms.

EVENTS
There will be one award given out in the Events category, the Imagination Award for Events.This category honors projects and teams for work on branded live events. 

LEADERSHIP
There will be one award given out in the Leadership category, the Imagination Award for Leadership.This category honors projects and teamwork done to define, build or evolve the business or culture of a magazine media brand or company. 

REVENUE
There will be three awards given out in the Revenue category, the Imagination Award for Advertising Revenue, the Imagination Award for Native Revenue and the Imagination Award for Other Revenue. This category honors projects and teams for work on driving new or incremental revenue. Programs may be ongoing or episodic and must include context and results.

To see the Imagination Awards 2016 finalists and winners, click here. 

 

Thank you to the 2017 Imagination Awards judges...

Doreen Adger, SVP, Marketing and Consumer Revenue, MIT Technology Review
Paula Backer, SVP, Consumer Marketing, The Taunton Press
John Boland, SVP and Publisher, Fine Cooking
Elizabeth Bramson-Boudreau, Chief Operating Officer, MIT Technology Review
Beth Brenner, Chief Revenue Officer, Domino
Derek Butcher, CTO, AFAR Media
Alec Casey, Chief Marketing Officer, Trusted Media Brands, Inc.
Tracy Cho, Executive Director of Marketing, Growth and Analytics, Domino
Jonathan Dorn, Chief Innovation Officer, Active Interest Media
Terry Dorner, VP, Events & Entertainment, Bonnier Corp.
Chas Edwards, Co-Founder, President and Publisher, Pop-up Magazine Productions
Vince Errico, Chief Digital Officer, Trusted Media Brands, Inc.
Brook Holmberg, Publisher, Yankee Magazine
Samir Husni, Founder and Director, Magazine Innovation Center
Renee Jordan, SVP and Group Publisher, The Taunton Press
Bryan Kinkade, Vice President, Publisher, AFAR Media
Amy Lammers, SVP, Events and Strategic Partnerships, MIT Technology Review
Becky Lang, Editor in Chief, Discover Magazine
Donna Lindskog, Publisher,Taste of Home, Trusted Media Brands, Inc.
Lyzy Lusterman, Chief Revenue Officer, Stringletter
Tom McKenna, Editor, Fine Woodworking
Erica Moynihan, Marketing Director, The Taunton Press
Rob Oberheide, Digital Marketing Director, Kalmbach Publishing Co.
Ryan Payne, SVP, Marketing, TEN: The Enthusiast Network
George Sass, VP, Managing Director, Catapult Creative Labs, Active Interest Media
Jeremy Saum, Executive Editor, AFAR Media
Melissa Strome, Publisher, Yoga Journal
Ashley Ten-Hoeve, Director, Digital Products, The Taunton Press
Jamie Trowbridge, President and CEO, Yankee Publishing
Rob Yagid, Editorial Director, The Taunton Press

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