The Association of Magazine Media

Kelly Awards 2017

Event Information
February 8, 2017
Conrad New York
102 North End Avenue
New York, NY

2017 KELLY AWARDS Winners

Best Print Magazine Creative
Campaign Title: "On the Go" An Augmented Reality Experience
Magazine: The New Yorker
Agency: Neo@Ogilvy
Advertiser: Qualcomm Incorporated


Best Magazine Media Creative/Campaign
Campaign Title: Oprah's Favorite Things
Magazine: The Oprah Media Group (Oprah Magazine, Oprah.com and OWN)
Agency: Initiative
Advertiser: Amazon


Best Custom Magazine Media Program
Campaign Title: TD Rolling Renovation
Magazine: HGTV Magazine
Agency: HGTV Magazine
Advertiser: TD Bank/iCrossing

 

2017 KELLY AWARDS FINALISTS

 

Best Print Magazine Creative

Campaign Title: Color Snap
Magazine: Food Network Magazine
Agency: Food Network Magazine
Advertiser: Sherwin- Williams

Campaign Title: #loveyourhair
Magazines: Allure, Glamour and Vogue
Agency:
23 Stories x Condé Nast
Advertiser: Dove Hair/Unilever

Campaign Title: Amazon Man In The High Castle
Magazine: TIME
Advertiser:
Amazon

Campaign Title: "On the Go" An Augmented Reality Experience
Magazine: The New Yorker
Agency: Neo@Ogilvy

Advertiser: Qualcomm Incorporated

 

Best Magazine Media Creative/Campaign

Campaign Title: Back to School Meals Made Easy
Magazine: Cooking Light
Agency: Edge Marketing
Advertiser: RAGÚ

Campaign Title: Oprah's Favorite Things
Magazine: The Oprah Media Group (Oprah Magazine, Oprah.com and OWN)
Agency: Initiative
Advertiser: Amazon

Campaign Title: The Year Of The Unexpected
Magazines: Glamour, GQ, Self, Vanity Fair and Vogue
Agency:
23 Stories x Condé Nast
Advertiser: Chevrolet

Campaign Title: Volvo Car Open 2016 Sponsorship
Magazine: Family Circle
Agency:
Family Circle, A Meredith Brand
Advertiser: Ban (KAO Brands)

 

Best Custom Magazine Media Program

Campaign Title: Expedition: Hero Presented by Nissan Titan XD
Magazines: Dirt Rider, Field & Stream, Outdoor Life, Popular Science, Salt Water Sportsman and Wakeboarding
Agency: OMD; TBWA\Chiat\Day
Advertiser: Nissan

Campaign Title: Marie Claire X Timberland: Redefining the Modern Trail
Magazine: Marie Claire
Agency:
Assembly
Advertiser: Timberland

Campaign Title: TD Rolling Renovation
Magazine: HGTV Magazine
Agency: HGTV Magazine
Advertiser: TD Bank/iCrossing

Campaign Title: WOMEN IN COMEDY presented by Secret
Magazine: Elle
Agency: Elle
Advertiser:
Secret
 

THANK YOU TO THE 2017 KELLY AWARDS JUDGES

Chaucer Barnes
Executive Director, Context Strategy, Translation LLC

Kristen Cavallo
Chief Growth Officer, Mullen Lowe

Brian Collins
Chief Creative Officer, Chairman and Founder, Collins

Nancy Hannon
Global Executive Creative Director, Ogilvy & Mather

Samir Husni
Founder and Director, Magazine Innovation Center, The University of Mississippi

Dan Kelleher
Chief Creative Officer, Deutsch

Rexanna McCubbin
Senior Creative Director of One Brand, Capital One

Joel Quadracci
Chairman, President and Chief Executive Officer, Quad/Graphics
 

 

WHAT ARE THE KELLY AWARDS? 
We are pleased to announce the revival of the Kelly Awards honoring the creative spirit of excellence and innovation in the art of advertising in magazine media.  Named after former MPA president, Stephen E. Kelly, the Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives. 

Winners will be announced at the American Magazine Media Conference in New York City on February 8, 2017.


AWARD CATEGORIES

Best Print Magazine Creative
Outstanding and high-impact print creative (minimum full page). To be judged on originality, copy/design and overall effectiveness.

Best Magazine Media Creative/Campaign
Outstanding advertising campaign that utilizes multiple magazine media platforms such as web, mobile, video and print.

Best Custom Magazine Media Program
A first-class magazine media program created by a publisher exclusively for a marketing client/brand. To be evaluated on: originality, creativity and client satisfaction/program results.  

TIMELINE

> Entry deadline: January 6
Finalists notified: January 26
Awards ceremony: February 8


WHO SHOULD ENTER THE KELLY AWARDS?
Agency creative teams, advertising clients and magazine media publishers working on advertising creative, multi-platform campaigns, and custom programs that effectively meet strategic objectives in a creative manner

HOW ARE THE 2017 KELLY AWARD WINNERS CHOSEN?
A panel of judges composed of top agency creative directors and marketing executives will review entries in their areas of expertise. No judge shall review the work of his or her own brand, agency or corporate entity.  Entries will be judged on the goals, elements and impact of the advertisement or advertising campaign.

RULES AND ELIGIBILITY

  1. At least one ad of the campaign must have appeared in a 2016 issue of an MPA member magazine.
  2. Print ads must be a minimum full page.
  3. Digital-only campaigns are not eligible.
  4. MPA maintains the right to reclassify entries from one category to another.
  5. Self-nomination is encouraged.

 

Please contact Skye Rubel srubel@magazine.org with any questions.