November 5, 2015
300 W. 57th StreetNew York, NY 10020
Mobile Matters Sponsors
For sponsorship opportunities, contact Alison Heisler at firstname.lastname@example.org / 212.872.3740.
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
Hearst Tower Auditorium, New York City
8:30am - 4:00pm
Includes continental breakfast, lunch and networking reception
SETTING THE STAGE:
A day in the life of the mobile consumer
CAPTURING ATTENTION IN THE MICRO-MOBILE MOMENT:
Strategies and technologies employed by publishers and marketers to become part of user’s mobile media routines
MEASURING MOBILE AUDIENCES:
Challenges and solutions facing content publishers looking to quantify, target and sell mobile audiences
SOCIAL MEDIA AS THE MOBILE NEWSSTAND:
Top 5 secrets of mobile audience development using social media
Best strategies for creating and monetizing video designed for the mobile consumer
TRENDS IN MOBILE AND CROSS-SCREEN AD PLACEMENT
Hear a review of current mobile ad trends and implications for go-to market strategy
CHANNELING GEN Y & Z:
With 86% reporting smartphone use multiple times per day, how do publishers design content and experiences that authentically reflect and engage interest?
THE FUTURE OF NATIVE PROGRAMMATIC:
What the native mobile marketplace will look like in next 12-15 months
APP VS WEB:
The latest on the “walled garden” debate
Will wearables become the fourth screen? This and other questions regarding the future of mobile media will be explored
Click Here for speaker bios.
If you need assistance with registration, please contact Katie Sicking at email@example.com or 212.872.3748.
For speaking opportunities, please contact Eric John at firstname.lastname@example.org or 212.872.3736.