The Association of Magazine Media

MPA Biennial Research Symposium 2015

Event Information
December 3, 2015
Hearst Tower
300 W. 57th Street
New York, NY

Don't miss this New York City event featuring groundbreaking research from the Print and Digital Research Forum (PDRF) in London in October 2015. Speakers include:

Susan Bidel | Senior Analyst, Forrester Research
Britta Cleveland | SVP, Research Solutions, Meredith Corporation
Mickey Galin | EVP Research and Global Product Head for Published Media Measurement, GfK
Tony Incalcatera| Senior Vice President Business and Research Operations, Ipsos Media
Lori Jacobs | Research Director | Time Inc.
Phillip Keefe | Director of Research and Development, Nielsen Catalina Solutions
Jayne Krahn | VP, Product and Research Operations, Kantar Media
Scott McDonald | President, Nomos Research
Nikhil Nawathe | Researcher, Facebook
Maggie Zak | Senior Manager, Business Insights and Analytics, Time Inc.

...and more.

Timing:
Thursday, December 3, 2015
Hearst Tower Auditorium
300 W. 57th Street, NYC
9:00am - 1:15pm
Check-in and continental breakfast begins at 8:30am

Rates:
Complimentary for MPA/ASME members. Bring a colleague!
Nonmembers: $75
Pre-registration required.

Background:
The PDRF engages media industry professionals such as advertisers, publishers, agencies, research companies and software vendors from over 30 countries around the world. The Symposium honors the PDRF by showcasing a selection of U.S.-based papers from the forum.

The PDRF is known to be more scholarly and intellectually rigorous than many other media conferences with 35 years of tradition from its roots as the Worldwide Readership Research Symposia. Speakers submit synopses of their proposed papers that are peer-reviewed by a panel of subject matter experts.  Only the best proposals are accepted. Program participants also must write a formal paper that lives forever in the archived proceedings of the PDRF, thereby creating a continuously growing library of literature on all aspects of readership measurement, digital research and related subjects.


Special Thanks to Our Event Sponsors