Magazine Publishers of America - The Definitive Resource for the Magazine Industry

Thanks to our Advertisers

Thanks to our Sponsors

Consumer
Marketing

Research

Production

Advertising
Sales

Marketing and Promotion

Management

Professional
Skills

MPA CareerTrack
Magazine Production

Seminar Name	Date	Certificate
Mastering Magazine Production	November 8-10, 2006	Yes
Digitizing Ad Selling and Buying	TBD

Digitizing Ad Selling and Buying

Publishers have a golden opportunity to thoroughly digitize all aspects of the buying and selling of advertising, finally taking the paper out of the business. The AAAA has undertaken a media-wide initiative for e-commerce-- eBiz for Media is a service that allows the media industry to conduct eBusiness transactions with their trading partners. At this seminar you will learn the fundamentals of eBiz, technical requirements to get into the game, the publishing platform, workflows, hands-on advice for those ready to implement testing, ramifications in the supply chain, and case studies.

Two breakouts after the mid-morning break: (please select one when registering)

1. The basics of eBiz for Media--background on workflows and electronic communications.

2. In-depth information on case studies from those professionals who have successfully conducted an eInsertion order.

Panelists:

Dennis Davidson, Technical Account Manager, QuadSystems; Marisa Kabasinskas representing AAAA, 4 Strong Consulting, Jay Parnau, Senior Publishing Technologist, QuadSystems; and Tony Stewart, Director of Consulting, RivCom Inc. and Chair, Technical Working Group, AdsML Consortium.

About AdsML: The International Consortium is developing a suite of e-commerce standards designed to solve specific business problems across the end-to-end advertising workflow for magazines and newspapers. Areas addressed by AdsML include buying and selling advertising space, delivery and receipt of artwork, invoice delivery and claim resolution. The goal is to tie together all of the parties involved in booking, producing, distributing and publishing an ad as if they all used the same software system, by standardizing the electronic messages that flow between their systems. This will result in substantial efficiencies and cost savings for all parties, while creating an infrastructure that can better support the rapid changes that lie ahead.

Register Online Now

Print a Registration Form

Mastering Magazine Production

This three-day program is geared toward production managers who work for large companies and find their jobs too specialized to give them a broad understanding of operations, and for production people who work for smaller companies and need to know about all aspects of manufacturing and distribution in order to do their jobs well.

DayOne

Printing, Binding, Paper and Distribution

DayTwo

Prepress: Start to Finish

DayThree

Communication

Printing

Latest technology

Waste control

Quality issues

Print by the (densitometer) numbers, or match the proof?

Registration tolerances

Folding tolerances

Binding

Binding methods comparison

Inserts, onserts and polybagging

Ink jetting

Barcoding

Demographic selectivity

Distribution

Newsstand realities

Postal service

Dynamic entry

Co-palletizing, co-mailing and the world of freight

Tear sheets, show copies and miscellaneous mail

Paper

How it's made

How it's measured

How it's purchased

How to control costs

File formats: Where are we now?

How is the PDF/X family handling trapping, color management, fifth color, spot color and other issues?

What is JDF, and how does it affect a PDF workflow?

When do we check a post-RIP file?

Imbedding PDFs in PDFs

Prinergy and other file format solutions

File transfer: How we move data

CDs, ISDN, FTP, T!-3, WAN--What's in a name?

Archiving and asset management: How we store and retrieve data meaningfully (vendor demos)

What do we archive? How long do we need it? Where do we keep it? Who else can have it?

How do we know we have rights to use all the elements?

Remote file management: Can we reduce prepress steps?

What prepress services are we buying?

Where does true page release occur?

Color separations: How we integrate editorial color

Color profiling from photo shoot to press

Where are we on the continuum?

How to measure and maintain reproduction quality

Stochastic screening

Soft proofing: Is it hype? (vendor demos)

Soft proofing for color and content

Ad tracking and mapping: Can software help?

Mapping different scenarios, cost estimating options, position protection and print order creation

Saving keystrokes and driving out errors

Imposition testing for in-line conflicts

Budgets

How your contract relates to your vendor communications

Key clauses that affect your day-to-day business

What you should know when speaking to your advertisers and publishers

Where your contract and rate card should agree

The contractual nature of your print order

Counts, forecasts, inserts and color

How to troubleshoot when problems arise

Cause of problem

Significance of problem

Options for repair

How to handle print problems with your publisher, editors and advertisers

The value of a documentation process

What to say before you've investigated a problem

How to write the right memo

Sorting out "blame"

Building authority in the production department

The case for production

Changing culture

The numbers game

Budgets: Developing and analyzing them

Handling lateness

Tracking consequences and costs

Workflow issues

Communication issues

Handling file format woes

Communication via rate card and website

Educating advertisers

Pre-flight options

Instructor: Dedra Smith is President of Printmark West, Inc. She has been providing manufacturing, scheduling and workflow expertise to publishers of large and small enterprises since 1990. She has worked in the publishing arena since 1970, and prior to establishing her consulting firm directed manufacturing for Pactel, Murdoch Magazines, and Reed Elsevier. She writes and teaches regularly for the publishing industry in order to keep the energy of ideas flowing.

Guest Speakers have included:
Eugene Johnson, Vice President of Sales, RR Donnelley
Jim McCormack, former VP, Production and Operation, Boston Common Press

John Smiroldo, CEO, Pure Imaging,

Print a Registration Form

top

Payments must be received prior to event. Amounts paid to MPA may be deductible as a business expense, but are not deductible as a charitable contribution. FEIN: 13-1087160.

Cancellation Policy
Full refunds will be given if cancellation is made in writing one week prior to scheduled seminar date. Seminar credits will be given anytime thereafter up until the day before the seminar. Substitutions will be accepted at any time with written notification. No refunds for no-shows. Verbal cancellations will not be accepted. MPA reserves the right to change without notice any statement in this publication concerning, but not limited to, rules, policies, fees, curricula and speakers.