| AMC PRE-CONFERENCE: HISPANIC MAGAZINE SUMMIT October 15, 2005
The Hispanic Magazine Summit offered creative strategies for publishers, editors, advertisers, agency executives, researchers, and other media professionals to increase Hispanic magazines' share of the advertising budget.
"Engaging the Hispanic Consumer"
Eduardo Michelsen, Editorial Televisa |
"The Hispanic Market Today"
Alex Lopez Negrete, Lopez Negrete, Communications, Inc. and Bob Corscadden, Tyson Foods, Inc. | |
"Innovations in Hispanic Marketing"
Sonia Greene, General Motors | |
DAY 1October 16, 2005
AMERICAN MAGAZINE CONFERENCE
The 2005 American Magazine Conference: "The Future of Magazines" kicked off on Sunday at the Wyndham El Conquistador in Puerto Rico, with nearly 475 publishers, editors and other senior business executives in attendance.
Executive Board Officers: From left to right: Michael J. Klingensmith, Time Inc; Jack Griffin, Meredith Corporation; Nina Link, MPA; Jack Kliger, Hachette Filipacchi Media U.S., Inc.; John Griffin, National Geographic Society |
MPAs Independent Magazine Advisory Group has created a full afternoon of a series of publisher panels focusing on key operational and strategic issues for independent magazines.
MPA-IMAG Chair Gregg Zegras, iVillage Parenting Network | |
IMAG Luncheon Speaker Paul Nunes, Author of Mass Affluence: 7 New Rules of Marketing to Todays Consumers | |
DAY 2October 17, 2005
Senator John McCain (R-AZ), interviewed by Evan Thomas, Newsweek | |
Mark Whitaker, Newsweek, reveals the top 10 of the 40 greatest magazine covers of the last 40 years | |
Time Inc.s Jim Kelly interviews TIME Magazine reporter Matt Cooper |
DAY 3October 18, 2005
Tuesday Opening Keynote Henry Cisneros, American CityVista | |
Tuesday Closing Keynote Lee Scott, Wal-Mart Stores, Inc. | |
A Conversation with Martha Stewart & Susan Lyne Evan Smith, Texas Monthly; Martha Stewart, Martha Stewart Living Omnimedia; Susan Lyne, Martha Stewart Living Omnimedia | |