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SATURDAY, OCTOBER 21 |
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3:00 - 7:00pm |
Conference Registration |
Main Foyer/
Conference Center |
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5:00 - 7:00pm |
MPA-IMAG Board Meeting and Reception
(Board members only) |
Grand Room |
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7:00 - 9:00pm |
MPA and ASME Board Dinner
(Board members and invited guests only) |
Aztec Room |
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SUNDAY, OCTOBER 22 |
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8:00am - 7:00pm |
Conference Registration |
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8:00am - 7:00pm |
Cyber Caf |
Papago Room |
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8:30am - 12:00pm |
MPA Board of Directors Meeting
(MPA Board members only) |
Aztec Room |
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11:30am - 12:30pm |
MPA-IMAG Networking Lunch
(open to all attendees) |
Grand Canyon Room |
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12:30 - 3:40pm |
MPA-IMAG General Sessions
(open to all attendees) |
Casa Grande Room |
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12:30pm |
Welcome
Gregg Zegras Senior VP & General Manager, iVillage Parenting Network, Inc. |
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12:40pm |
Does Size Matter? |
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Moderator |
Michaela OConnor Abrams President and Publisher, Dwell |
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Panelists |
Irene Grieco Senior U.S. Lead - Print Management, Unilever U.S.
Brad Santeler Director of Media & Relationship Management, Kimberly-Clark
Brenda White VP/Director of Print Investment, Starcom USA |
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1:25pm |
New Circulation Sources and Strategies for Independents |
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Moderator |
Anne Finn Senior VP, Consumer Marketing, Magazine Publishers of America |
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Panelists |
Fabio Freyre CEO, Latina Media Ventures, LLC
David Lusterman Publisher, String Letter Publishing
M. Sue Webb VP, Publisher Development, Synapse Group, Inc. |
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2:10pm |
Breakout Discussion Groups |
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2:40pm |
Breakout Reports |
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3:30pm |
Closing Remarks |
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4:00 - 5:00pm |
AMC Kick-Off |
Frank Lloyd Wright Ballroom |
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4:00pm |
Welcome |
Salons A - E |
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Christie Hefner AMC 2006 Conference Chair
Chairman and CEO, Playboy Enterprises, Inc. |
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4:05pm |
Media Every Way with Rachael Ray |
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Rachael Ray Editor-in-Chief, Every Day with Rachael Ray and TV show host |
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Interviewed by |
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Jess Cagle Editor-at-Large, People |
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4:35pm |
Advertising Age: A-List of Top Ten Magazines |
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5:00 - 8:00pm |
Welcome Dinner |
Squaw Peak Lawn |
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Click here for Sunday's highlights |
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MONDAY, OCTOBER 23 |
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7:00am - 5:00pm |
Conference Registration |
Main Foyer/
Conference Center |
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7:00am - 5:00pm |
Cyber Caf |
Papago Room |
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7:00 - 7:45am |
Continental Breakfast |
McArthur Ballroom Foyer |
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Morning General Sessions |
McArthur Ballroom |
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7:45am |
Annual Meeting |
Aztec Room |
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8:00am |
Welcome |
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Christie Hefner |
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8:05am |
Chairmans Review |
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Jack Kliger President and CEO, Hachette Filipacchi Media U.S., Inc. |
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8:15am |
The Brave New World of Marketing |
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Bob Greenberg Chairman/CEO/Chief Creative Officer, R/GA New York |
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8:45am |
Just What Business Are We In? |
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Moderator |
Richard M. Smith Chairman and Editor-in-Chief, Newsweek |
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Panelists |
Ann S. Moore Chairman and CEO, Time Inc.
Steve Murphy President and CEO, Rodale Inc. |
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9:20am |
Breakthrough Brands: Case Studies for Success |
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Moderator |
Scott Donaton Associate Publisher and Editorial Director, The Ad Age Group |
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Panelists |
Alev Gokce Global Brand Director, The Coca-Cola Company |
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Suzanne Hogan Chief Operating Officer, Lippincott Mercer |
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9:45am |
ASME Review |
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Cynthia Leive Editor-in-Chief, Glamour |
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9:55am |
20 Ideas in 20 Minutes: Engaging Readers Beyond the Page |
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Moderator |
Diane J. Salvatore Editor-in-Chief, Ladies Home Journal |
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Panelists |
Amy Astley Editor-in-Chief, Teen Vogue |
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Alfred A. Edmond Jr. Senior VP, Editor-in-Chief, Black Enterprise |
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Gary Hoenig Editor-in-Chief, ESPN The Magazine, Editorial Dir., ESPN Books |
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Christopher Napolitano Editorial Director, Playboy |
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Judith Nolte Editor-in-Chief, American Baby Group |
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10:25am |
Connecting with the Consumer:
Magazines Essential Role at B&N |
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Stephen Riggio CEO and Vice Chairman, Barnes & Noble, Inc. |
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Interviewed by |
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Cathleen P. Black President, Hearst Magazines |
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10:45am |
Warm and Fuzzy Doesnt Cut It:
New Magazine Accountability Research Unveiled |
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Michael A. Clinton Executive VP, Chief Marketing Officer and Group Publishing Director, Hearst Magazines
Ed Kelly President and CEO, American Express Publishing Corporation
Rex Briggs CEO, Marketing Evolution |
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11:25am |
Morning Close |
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11:45am - 12:30pm |
Concurrent Sessions |
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SESSION A |
Meeting the Challenge of the Cross-Media Sell |
Mesa Room |
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Moderator |
Stephen P. Giannetti VP and Group Publisher, National Geographic Magazines |
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Panelists |
Ronnie Beason EVP, Director of Planning, Carat USA
MaryAnn Bekkedahl EVP, Group Publisher, Rodale Magazines
J. Scott Crystal President, TV Guide
Gary Elliott VP, Global Branding & Marketing Communications, Hewlett-Packard |
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SESSION B |
The Power of Magazine Journalism: Breaking the Big Stories |
Flagstaff Room |
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Moderator |
Mark Whitaker Editor-in-Chief, Washingtonpost.Newsweek Interactive |
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Panelists |
James Bennet Editor, The Atlantic
Marie Brenner Writer-at-Large, Vanity Fair
Jon Fine Media Columnist, BusinessWeek |
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SESSION C |
Catalyst for ChangeFuture Drivers of Consumer Marketing |
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Choose one or visit all three roundtable discussions: |
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ROUNDTABLE ONE |
Retail Efficiency Programs |
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Richard Alleger VP, Rodale Inc.
Kenneth Frawley VP, Information Management, Time/Warner Retail Sales & Marketing
Richard Lawton Senior VP, Comag Marketing Group
William Michalopoulos Senior Director, Retail Newsstand Marketing, Hachette Filipacchi Media U.S., Inc. |
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ROUNDTABLE TWO |
Best Practices in Consumer Marketing |
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Rita Cohen SVP/Legislative and Regulatory Policy, Magazine Publishers of America
Anne Finn SVP/Consumer Marketing, Magazine Publishers of America
Christopher J. Nolan VP/General Counsel, Magazine Publishers of America |
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ROUNDTABLE THREE |
Online Marketing |
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Charles L. Cordray VP and General Manager, Hearst Digital Media
Andrew Wilson Director, Internet Consumer Marketing, Meredith Corporation |
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