MPA

Magazine Publishers of America

 
 

MAGAZINES 24/7

Leveraging Consumer Magazine Brands in the Digital Age
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Program Highlights

Keynote: What Does Digital 2.0 Mean for Magazine Brands?
If the age of the Internet was Digital 1.0, what does Digital 2.0 look like? What are the implications for media content providers, especially for magazines? John Battelle, author of The Search, provides an incisive look into the future of magazines in the Digital Age.

Seizing the Moment: Emerging Digital Opportunities
Boston Consulting Group
reveals the trends that give magazines new opportunities to play in the digital space-- and shares thoughts on actions to take now, even as the landscape continues to change.

How Search Is Changing the 5-Year Plan
How will the growing sector of search affect how magazines connect with consumers and grow revenue? Find out how the impact of search on business models and plans are transforming publishing.

Moderator:

Jeff Jarvis, Blogger, Buzzmachine.com 
NEW
Panelists:
Bob Carrigan, President, IDG Communications and
Jim Spanfeller
, President and CEO, Forbes.com
Lauren Wiener, Vice President, Meredith Interactive NEW

Working Without a NetMagazines Go Wireless
Improvements in wireless communications offer countless new possibilities for magazine content distribution and consumer relationships.  Learn how magazines will be harnessing the power of evolving technology from leading magazine executives.
Moderator:
Steven Levy, Senior Editor/Technology Columnist, Newsweek  NEW
Panelists:
John Dorn, Editor-in-Chief, Backpacker
Olivier Griot, Director of Mobile Services, Hearst MagazinesNEW
Lynne D. Johnson, General Manager, Online Media Ventures, Vibe and Spin

A Step Ahead:  What We Can Learn About Wireless From Others
Digital technology has exploded. How can magazines benefit from advances in these developments? This session examines how consumers use wireless devices and explains what magazines can learn from them.
Nihal Mehta, founder and President of IPSH NEW

Translating Your Voice
How do you maintain your magazine brand across print and digital platforms?  Whats working?  Whats not?  Leaders at the forefront of digital brand extensions reveal what it takes to be successful in this new--and evolving--arena.
Moderator:
Merrill Brown,
former Editor in Chief, MSNBC.com NEW
Panelists include:
Todd Anderman, President, Dennis Digital
NEW
James Pallot
, Editorial Director, CondNet
Paul Fichtenbaum, Managing Editor, SI.com
NEW

Keynote:  MagazinesThe Hot New Medium
Yahoo!'s Chief Sales Officer Wenda Harris Millard gives a cross-media perspective on breaking through in a world of ever-expanding content.

Rethinking Reader Relationships
How can magazines communicate effectively with consumers?  What is the role of community in maintaining consumer relationships? How do add-ons like e-commerce affect loyalty?  What is on the horizon in the next three years?  Find out what magazines are doing--and can do in the future--to strengthen reader relationships.
Moderator:
Laurel Touby, Founder, CEO and Cyberhostess, mediabistro.com
NEW
Panelists include:
Robert Ames, General Manager-Online Men's Enthusiast Network,
Hachette Filipacchi Media, U.S.
Joel Gurin, Executive Vice President, Consumers Union and Publisher, Consumer Reports
Tariq Muhammad, Director of Interactive Media at Black Enterprise 
NEW

Redefining Ad Sales
How do digital and multiplatform media properties change how advertising is planned and bought?  How would you like it to be sold in this new world?  What strengths can magazines leverage to be media leaders in the Digital Age?  Advertising and publishing executives offer timely guidance for using the new rules of media buying and selling successfully.
Moderator:
Brian Steinberg, Advertising Columnist, The Wall Street Journal 
NEW
Panelists include:
Andy Markowitz, Director, Digital Marketing, Kraft
NEW
Greg Osberg, EVP Worldwide Publisher, Newsweek
Chris Poleway, President, The FORTUNE and MONEY Groups, Time Inc.
Andrew Swinand, EVP/Group client Leader, Starcom USA
NEW


       
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