About Marketing Practices

MPA carefully monitors legislative proposals at the state level that could have a negative impact on publishers’ ability to market to current and potential magazine subscribers.  In evaluating proposals on marketing practices, including trial offers and automatic renewals, MPA seeks an appropriate balance between consumer protection measures and workable business practices.  MPA supports clear and conspicuous disclosure to consumers of all material terms of magazine offers while opposing overly restrictive or unnecessary requirements that interfere with publishers creative flexibility without enhancing consumer understanding.