MPA’s long-standing involvement in environmental matters stems from its members’ desire to support and implement responsible and economically sound environmental policies and procedures related to the full lifecycles of our magazine products, from raw materials to well-read copies. In this context, our primary areas of concern include sustainable forestry practices and certification standards, minimizing the impact of pulp and paper production processes, and promoting the recovery of used magazines and other used paper for recycling...
Revised MPA Environment Handbook
First published in 1996, the MPA Environment Handbook covers environmental topics applicable to the lifecycle of magazine publishing. This 2007 revision covers a broad range of topics, including certification, global climate change and recycling.
Forest and Forest Product Certification Schemes in North America:
A Review and Analysis
 -Members Only
Following The Paper Trail
The Heinz Center for Science, Economics, and the Environment, an environmental non-government organization (NGO) worked with the following participants, Canfor, The Home Depot, Stora Enso in North America and Time Inc address relevant environmental issues. To read the impact of magazine and dimensional lumber production on greenhouse gas emissions read The 2006 Following The Paper Trail:
Part 1
Part 2
Climate Change and Paper: Following the Paper Trail
Anthony C. Janetos, Director Joint Global Change Research Institute, presents an overview of The Heinz Center’s Following the Paper Trail at Idealliance’s Primex 2007 Conference.
The Potential for Greater Fiber Recovery from Magazines, Catalogs and Direct Mail.
-Members Only
Check out what our members are doing.....
Bowater Incorporated
Consumer Reports
Hearst
Kruger
M-real USA Corp. National Geographic
NewPage Corp.
Quad Graphics
Quebecor World
RR Donnelley
Time Inc.
Verso
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 ReMix Comes to NYC Mayor Bloomberg today announced the New York City launch of ReMix - Recycling Magazines is Excellent! - a national public education campaign aimed at increasing residential recycling of magazines and catalogs. Beginning next week, ReMix promotions will appear across New York City, in full-page public service advertisements in consumer magazines including TIME, Cosmopolitan, Country Living and Sports Illustrated as well as on buses and subways, in movie theatres, on cable television, and in other outlets. Watch the video.
For more information on issues relating to the environment and recovery of post consumer paper please look at the following links:
AF&PA's American Forest & Paper Association mission is to influence successfully public policy to benefit the U.S. paper and forest products industry.
The Direct Marketing Association (DMA)
DMA’s “Recycle Please” campaign is an industry-wide public education campaign that encourages you to recycle catalogs and direct mail pieces when you are finished reading them.
DMA: The Green 15
This toolkit contains information and resources that DMA members need to understand and comply with DMA's Environmental Resources, which calls upon members worldwide to implement and benchmark a set of 15 eco-friendly business practices.
The FTC Guides for the Use of Environmental Marketing Claims ("Green Guides")
These guides represent administrative interpretations of laws administered by the Federal Trade Commission that specifically address environmental advertising and marketing practices.
The Envelope Manufacturers Association (EMA)
Envelope Manufacturers Association has launched a “Please Recycle” Program to inform consumers that envelopes, along with magazines, catalogues, and newspapers are recyclable.
EPAT The Environmental Paper Assessment Tool (EPATSM) facilitates communication between producers and buyers of paper and paper products. Specifically, the EPAT helps companies seeking to buy environmentally preferable paper make progress toward their objectives. The Paper Working Group views the EPAT as a tool that establishes consistent language and metrics for working with suppliers.
Earth 911 It is the mission of Earth 911 to empower the public with community-specific resources to improve their quality of life.
The Forest Products Association of Canada (FPAC) is the voice of Canada's wood, pulp, and paper producers nationally and internationally in government, trade, and environmental affairs. Canada's forest industry represents 3 percent of Canada's GDP and exports over $40 billion annually. Read FPAC's 2007 Sustainability Report
Founded in December 1995 in honor of Senator H. John Heinz III, The Heinz Center is a nonprofit institution dedicated to improving the scientific and economic foundation for environmental policy through multisectoral collaboration among industry, government, academia, and environmental organizations.
Metafore operates the Forest Certification Resource Center as part of its mission to catalyze business action that conserves, protects and restores the world's forests. The Forest Certification Resource Center search tool enables users to navigate Metafore’s in-depth forest certification database. More than 800 certified forests and 4,500 certified business locations worldwide are within this unique database.
The National Recycling Coalition (NRC) is an organization of recycling professionals and advocates from every region of the country, in every sector of the waste reduction field. Founded in 1978, NRC’s objective is to eliminate waste and promote sustainable economies through advancing sound management practices for raw materials in North America.
Paperrecycles The Paper Industry Association Council (PIAC) is comprised of 35 allied paper product associations (including MPA) representing the major manufacturers and providers of paper based communications and packaging products.
ReMix Recycling Magazines Is Excellent (ReMix), a collaborative partnership between International Paper, Time Inc, and the NRC to increase magazine and catalog recycling continues to expand across the country.
RISI
The leading information provider for the global forest products industry. They work with clients in the pulp and paper, wood products, tissue, timber, nonwovens, printing and publishing industries to help them make better decisions.
Sustainable Procurement of Wood and Paper-based Products
Developed by the World Resource Institute (WRI) and the World Business Council for Sustainable Development (WBCSD), this guide and resource kit is a useful tool in developing an effective procurement policy for wood and paper products.
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