With 19 all-new pages and updates throughout, the 2008/09 edition of the Magazine Handbook provides a wealth of facts, figures, and statistics on all aspects of the U.S. consumer magazine industry that you can use in your sales efforts.

This user-friendly guide features a great assortment of the latest information about magazines, including:

• Advertising effectiveness
• Digital trends
• Reader engagement
• Readership
• Circulation trends
• Editorial diversity