Here Media Names Stephen Murray SVP, Marketing & Brand Strategy
Murray to lead the strategic marketing and branding efforts for the world’s leading gay media company
October 1, 2012 (LOS ANGELES) — Here Media Inc. (www.heremedia.com), the world’s leading gay media company, today announced that Stephen Murray has been appointed to the newly created position Senior Vice President, Marketing & Brand Strategy. Murray, most recently Senior Director, Brand Integration at iVillage/NBC Universal, will be based in the company’s New York office and report directly to Here Media’s Executive Vice President, Publishing, Joe Landry.
“We are thrilled at the opportunity to work with Stephen again,” said Landry. “He’s an innovative marketer who will help us evolve our brand platforms to provide the best opportunities to engage our audience.”
As Senior Vice President, Marketing & Brand Strategy, Murray will lead the Integrated Marketing division in developing innovative and creative marketing initiatives for new and existing Here Media clients expanding the company’s leadership role in the LGBT market space. Murray will work in tandem with the Here Media sales force to implement effective and successful multiplatform strategies across all the company’s portfolio of iconic brands, including The Advocate, OUT, HIV Plus, Here TV, Gay.com, Gay.net, OutTraveler.com, and SheWired.com.
“I am thrilled to join forces once again with Joe Landry and the entire Here Media team,” said Murray. “Here Media has a diverse portfolio of strong brands that are not only remarkably well positioned in the LGBT media space but also have incredible potential on the marketing front. I look forward to helping grow these brands and to explore all of the many opportunities ahead.”
Murray previously served as Senior Marketing Director of iVillage since 2010. Prior to that, he was Marketing Services Director for Playboy from 2006 to 2009. He was Corporate Marketing Director for LPI Media, then-publisher of The Advocate, OUT, and The Out Traveler magazines, from 2000 to 2006, where he helped re-launch the magazines’ websites, create signature events including the VOX/Out Style & Design Awards and Out Lounge series, and develop customized research for the magazines and their advertising partners. He has also held marketing positions at Esquire, Food & Wine, and Showtime.
About Here Media
Here Media Inc. produces and distributes niche content across all platforms worldwide. Here Media’s iconic brands distribute gay media with universal, humanistic appeal. Its distribution platforms include television, VOD, broadband, online, print, and mobile.
Here Media owns and operates a variety of media assets, including:
- Iconic brands including OUT, The Advocate, Here TV, Gay.com, and Alyson Books.
- Web properties including Gay.net, Advocate.com, Out.com, OutTraveler.com, and SheWired.com.
In addition to the historical information contained herein, this press release may contain forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance, or achievements of the company to differ materially from any future results, performance, or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the limited operating history and variability of operating results; ability to achieve its operating plan; competition; timing and success of product launches; success of marketing efforts; and dependence on technology infrastructure, cable and satellite operators, and the Internet.
Macias Media Group