MPA E-Newsletter
 - Members Only
Ellie Winners Photo Gallery
May 13, 2008

SalesEdge
 - Members Only
Magazine Print/Online Versions Are Complementary
May 12, 2008

65 Magazine Digital Initiatives Announced in First Quarter 2008, MPA Research Finds
May 12, 2008

ASME NAMES WINNERS FOR 2008 NATIONAL MAGAZINE AWARDS
National Geographic Triumphs with Three Ellies - First-Time Wins by Atlanta, Bicycling, Condé Nast Portfolio, New Letters, and Runner's World
May 1, 2008

David Willey of Rodale Elected ASME President
April 30, 2008

Link:  “Why Audience Matters”
Read Nina Link’s guest commentary in the April 21 issue of MIN about audience measurement...
April 18, 2008

Fifth Annual MPA Independent Magazine Conference to Be Held in Chicago, May 14-16
April 17, 2008

MPA Names Top Magazine Ad Campaigns of the Year
April 16, 2008

2008 Key Magazine Industry Events

Utne Independent Press Awards Dinner Wednesday, 05/14

MPA-IMAG Independent Publishers Conference Wednesday-Friday, 05/14-05/16

Intelligent Selling of Online Advertising LEVEL I Thursday, 05/22

Advanced Techniques in Digital & Integrated Sales LEVEL II Friday, 05/23

All upcoming Industry Events...

	A new compilation of accountability research, based on multiple independent studies, shows the strengths of magazines and their role alongside other media in performing throughout the purchase funnel and driving online results. Click here to learn more.

additional research...
	MPA 2007 Paper Usage Survey  --Members Only
	Financial Survey of Consumer Magazines, 2006  --Members Only
	Creative Diagnostic Tool to Make Magazine Creative More Accountable
	Media Drive Online Success: Increasing Web Traffic and Search
	2007/08 Magazine Handbook
	Revving Up Auto Sales: Media Effectiveness and Efficiency
	Measuring Media Effectiveness Full Study
	Measuring Media Effectiveness Summary
	Hispanic Latino Market Profile
	Magazines: The safest bet in advertising
Click here for more research papers

NEW Indy in the Windy City

Check out photos from the 2008 IMAG Independent Publishers Conference, currently underway in Evanston, IL

Serve up videos for lunch. Watch this clip for more on this hot web video trend…

You Gotta Break a Few Eggs

Gourmet whips up the perfect omelet in Magazine Links of the Week (May 12-18). mental_floss remembers five failed sport leagues (think bowling), and Outdoor Life ranks Kentucky bourbons...

2008 NATIONAL MAGAZINE AWARDS

View photo highlights from the Finalists' Reception and Gala Awards Read the winners press release Read details about this year's winners and finalists

Managing Mix in a Soft Economy
A slow economy changes a lot of the rules in media and marketing. Use these slides in sales presentations to show why magazines are critical in a down market...

Finalists Announced
See who they are and watch the video at www.kellyawards.org



Boost your sales efforts!
Simple new fact-based one-sheets present "Irrefutable Proof" using third party research on why magazines are essential to advertisers.

UPDATED African-American/Black Market Profile
The newly updated African-American/Black Market Profile provides you and your advertisers with valuable data to better target the increasingly diverse U.S. population.  View the complete series at www.magazine.org/marketprofiles

2007 Best Celebrity Cover

Harper's Bazaar February 2007 Drew Barrymore stands atop a skyscraper wearing a dramatic pale rose dress in a cover image that is, quite literally, the height of fashion. Posing on the roof of Rockefeller Center, Drew is the focal point against the silver Manhattan skyline—a perfect mix of town and gown. Read more on the winning cover and finalists.

Advertising case studies
31 new case studies demonstrating creativity and excellence in magazine advertising have just been posted. See all 150…