Stay up to date on news, trends, events, and the issues that affect the magazine media industry. Keep current on industry & technology news with The Read, and get informed with the MPA’s efforts in Washington D.C. with the MPA Postal Watch.
As the definition of magazine media continues to evolve, industry members are increasingly looking for ways to offer readers relevant shopping opportunities alongside content. 72Lux – a software company that works with both publishers and retailers – capitalized on this need and patented their “Shoppable” technology, which allows digital publishers to sell products directly rather than from a third-party site.
MPA, in partnership with a nationwide coalition of postal customers named the Affordable Mail Alliance (AMA), is executing a highly focused and aggressive national and grass roots campaign to try to convince the Board and USPS management that a decision to seek an exigent increase would be unfortunate and counterproductive for consumers, commercial mailers and the Postal Service itself.