The Association of Magazine Media

MPA Blogs

Stay up to date on news, trends, events, and the issues that affect the magazine media industry.  Keep current on industry & technology news with The Read, and get informed with the MPA’s efforts in Washington D.C. with the MPA Postal Watch.

Recent Posts

Senate Committee Set To Give Postal Service A Blank Check To Set Prices

This letter was issued today by a broad coalition of companies and mailer groups, including MPA, representing every major class of mail, and the majority of mail volume in the U.S.

The Expansion of "Shoppable" Technology Simplifies the Marriage of Content and Commerce

As the definition of magazine media continues to evolve, industry members are increasingly looking for ways to offer readers relevant shopping opportunities alongside content. 72Lux – a software company that works with both publishers and retailers – capitalized on this need and patented their “Shoppable” technology, which allows digital publishers to sell products directly rather than from a third-party site.

AM²C Twitter Highlights

AM²C attendees took to twitter throughout the conference. Here's a sampling of what everyone had to say - from the buildup, to their reactions, and the many, many takeaways.