The Association of Magazine Media

The Read

The Expansion of "Shoppable" Technology Simplifies the Marriage of Content and Commerce

As the definition of magazine media continues to evolve, industry members are increasingly looking for ways to offer readers relevant shopping opportunities alongside content. 72Lux – a software company that works with both publishers and retailers – capitalized on this need and patented their “Shoppable” technology, which allows digital publishers to sell products directly rather than from a third-party site.

AM²C Twitter Highlights

AM²C attendees took to twitter throughout the conference. Here's a sampling of what everyone had to say - from the buildup, to their reactions, and the many, many takeaways.

Adobe Offers Free DPS Primer for Independent Pubs

Throwing a New Parade

Parade introduced a new logo for the first time in 30 years, and revamped parade.com to meet readers' needs for more on-demand content.

BoSacks Speaks Out...on MPA's Retail Marketplace Event

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