The Association of Magazine Media

Let Girls Learn

65 Magazine Media Brands Donate Ad Space
in Support of Let Girls Learn

For a full list of titles running the public service announcement, click here.
 

 
  

MPA – The Association of Magazine Media announced that 11 of its member companies have come together to raise awareness about Let Girls Learn, a U.S. government initiative launched by the President and First Lady Michelle Obama in March 2015 to expand access to education for adolescent girls worldwide.  A total of 65 magazine brands are donating advertising space to the Peace Corps Let Girls Learn program to run three striking public service announcements, in upcoming fall issues, with most hitting the newsstand and subscribers’ mailboxes in early October to coincide with the International Day of the Girl Child on October 11. The PSA campaign will reach more than 60% of U.S. adults. 

 
When girls gain skills, knowledge, and confidence, they break the cycle of poverty and help strengthen societies. 

 

  
To view the three public service announcements, click on each image.

 

First Lady Michelle Obama Discusses "Media With Purpose"
Earlier this year, First Lady Michelle Obama participated in a panel at the American Magazine Media Conference (AMMC) in New York. The discussion, titled “Media With Purpose,” served to highlight the ability of multi-channel magazine media to raise awareness of critical issues facing society. It addressed what magazine media, along with leading voices such as the First Lady’s, can do to reshape and amplify conversations on important humanitarian topics and issues. Mrs. Obama was joined by actresses Lena Dunham and Julianne Moore on the panel.

“Magazines are still the best vehicle to tell a detailed long story, to really go in-depth and paint a picture. And when we launched Let Girls Learn, it was important for us to make sure tha people understood the issue and that we could engage readers to take action."

Michelle Obama
February 2, 2016

 


Michelle Obama spoke about Let Girls Learn at AMMC 2016. She was joined by Lena Dunham and Julianne Moore. 

 

Participating Companies and Brands

Active Interest Media
Black Belt, Muscle & Performance, Oxygen, PassageMaker, Soundings, Soundings Trade-Only, Woodshop News, Yoga Journal

Bloomberg Businessweek

Bonnier
Popular Science, Saveur

Condé Nast
Allure, Bon Appétit, Brides, Glamour, Self, Teen Vogue, The New Yorker, Vogue, Wired 

Dwell

Forbes

Hearst
Cosmopolitan, Dr. Oz The Good Life, Good Housekeeping, Marie Claire, Redbook, Seventeen, Woman's Day

Meredith
Allrecipes, Better Homes and Gardens, Eatingwell, Family Circle, FamilyFun, Fit Pregnancy & Baby, Martha Stewart Living, Midwest Living, Parents, Rachael Ray Every Day, Ser Padres, SHAPE, Siempre Mujer

National Geographic

Rodale
Bicycling, Men's Health, Rodale's Organic Life, Runner's World, Women's Health

Time Inc.
Coastal Living, Cooking Light, Entertainment Weekly, Essence, Fortune, Fortune Asia, Fortune Europe, Health, Instyle, People, Real Simple, Southern Living, Stylewatch, Sunset, Time, Time Asia, Time Europe

 

Educate Girls.Change the World. 
Take action to support the initiative:

 
>Learn more at LETGIRLSLEARN.GOV 
>Tell your friends: #letgirlslearn and @peacecorps