The Association of Magazine Media


BOULDER, Colo (September 25, 2017) ―Active Interest Media, Inc. (AIM,, announced today that it has acquired (DTO). The membership-based video resource, which is dedicated to the sport of dressage, has a database of more than 28,000 unique members from over 25 different nations. The acquisition expands and deepens AIM’s Equine Group’s digital offerings in the field of education.

"We are excited to integrate this dynamic online video platform into our company, and look forward to expanding content offerings to our core consumers, further meeting their needs and fulfilling their riding passions," said Tom Winsor, AIM's senior vice president of Business Development and Equine. Dave Andrick, vice president of the Equine Group, added, " provides a great video training experience and is a natural companion to award-wining Dressage Today. We are excited about the opportunities this will bring to dressage riders of all levels." uses visual training tools showcasing top dressage trainers and judges to help riders around the world―even when limited by time, money or distance―to advance in this classic discipline. Two levels of fee-based membership are offered, with different options at each level. Members can search an ever-growing library of over 1,700 on-demand videos by subject, trainer or judge, spanning the basics at Training Level through the most intricate movements of the Grand Prix.

The website also features articles, diagrammed exercises and shopping for horses or horse-related products. Even rider evaluations are possible with the format.

"Active Interest Media, Inc., is really the perfect buyer―one who can take over the reins and leverage its vast network of resources to take to the next level," said Reisa Bonetti, who founded in 2006. "The next part of DTO's journey, in AIM's hands, will bring even more splendor to the dressage world."


About Active Interest Media, Inc.
One of the world’s largest enthusiast media companies, Active Interest Media ( produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans and attendees in 85 countries. AIM owns the United States Team Roping Championships and produces the World Series of Team Roping, the second-richest equestrian competition in the world. Our brands include Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, The Team Roping Journal, EQUUS, Practical Horseman, Dressage Today, Horse&Rider, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate and more. The company’s six divisions—the Equine Network, the Home Group, the Healthy Living Group, the Marine Group, the Outdoor Group and the Creative Home Group—also operate thriving B2B platforms, online universities and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs) and video production; Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.


Monday, September 25, 2017