The Association of Magazine Media

Ad Sales Intelligence Company Grows Beyond Name

MagazineRadar is Now MediaRadar: Big Data Solution Now Covers Online, Social

NEW YORK, January 29, 2013 – “Big data” rising star MagazineRadar announced today that it has changed its name to MediaRadar, reflecting the company’s rapid expansion.

“We’ve continually invested in building innovative solutions – for online publishers, newspapers, magazines, and for social media – as the publishers and marketers we serve have expanded into new media” says co-founder and CEO Todd Krizelman. “Changing our name to MediaRadar better represents our full portfolio of solutions.”

The company was conceived by Krizelman and CTO Jesse Keller in 2006, addressing the unmistakable need for deep, personalized competitive intelligence backed by big data to drive a more efficient and effective ad sales process for magazines. The data is translated into easy-to-understand insights that can be used immediately - saving clients time and money.

MagazineRadar quickly became the industry standard for publishing insights and analytics, serving many of the largest publishing houses in the nation.

The company has since introduced advanced sales solutions for online media companies, powerful editorial tools for research teams, and comprehensive competitive intelligence for marketers as the industry has evolved to embrace additional forms of media.

With more than 270 employees and constantly growing, MediaRadar is one of the largest and fastest growing tech startups in New York City. The growth is expected to continue as the company leverages its wealth of data and insights for advertising agencies and brand marketers.

“If you’re working in marketing or advertising, you’re already immersed in data”, says Keller. “But companies don’t have the resources to analyze it and put it to work. That’s where our technology really shines.”

About MediaRadar (http://www.mediaradar.com)

MediaRadar helps websites, magazines, and newspapers dramatically improve ad sales and client management. The company provides detailed analysis on over 1.3 million brands, culling advertising and editorial insights from more than 7,000 media properties. MediaRadar will give you a competitive edge by placing the most up-to-date, relevant competitive intelligence and analysis directly onto the desktop of every member of the sales team.

Date: 
Friday, February 1, 2013