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ADRIAN URIBARRI TO MANAGE NEWLY LAUNCHED ESQUIRE MENTORING INITIATIVE

Adrian Uribarri to Manage Newly Launched Esquire Mentoring Initiative

Nonprofit expert, a former journalist and teacher, joins magazine

NEW YORK, NY (September 22, 2014) — Esquire has hired Adrian Uribarri to manage the Esquire Mentoring Initiative, a new national campaign to create 100,000 mentors for boys by 2020. As manager of the Initiative, Uribarri fills a newly created role at the magazine, which launched the campaign in its October issue.

“It may be unusual for a magazine to hire someone whose role is devoted to social good,” says David Granger, editor in chief. “But we felt we needed to act.”

Uribarri, a former teacher and journalist, consults with national education nonprofits, civic leaders and social entrepreneurs. Previously, he managed communications at the Collaborative for Academic, Social and Emotional Learning, and he served as a Teach for America corps member at Chicago’s first KIPP elementary school. His work as a writer and editor has appeared in the Los Angeles Times, Orlando Sentinel and San Francisco Chronicle.

Starting on September 29, Uribarri will act as the public face of the Initiative; facilitate the matching of mentorship opportunities with interested mentors; expand an online database of Esquire-recommended mentoring organizations; serve as liaison between Esquire magazine and Esquire Network; seek out and manage sponsorships and affliate partnerships; create and manage content for the project’s Web portal at mentoring.esquire.com; sustain and manage relationships with three advertising agencies that have created print, digital, broadcast and social campaigns to drive men to participate in mentoring; and coordinate marketing opportunities with other properties at Hearst and NBC Universal.

About Esquire

Esquire (www.esquire.com), published by Hearst Magazines, is the most honored monthly magazine in America. Over the past 15 years, it has won 16 National Magazine Awards. Its website and e-reader applications have been similarly honored — Esquire won the first-ever National Magazine Award for iPad applications. In addition to its U.S. flagship, Esquire publishes 27 editions around the world. Follow Esquire on Twitter at @Esquiremag.

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Lauren Demitry
Manager, Public Relations
Hearst Magazines
300 West 57th Street, 16th Floor
New York, NY  10019
P: 212-649-2619
ldemitry@hearst.com

Date: 
Monday, September 22, 2014