The Association of Magazine Media


Norwalk — May 24, 2016 — Air Age Media, publisher of six enthusiast titles reaching more than 1 million consumers in the remote-control market, is now using the ONEcount identity-based Data Management Platform (DMP) to boost CMPs and provide better targeting opportunities to its advertisers.
In a letter to advertisers, Air Age President & CEO Louis DeFrancesco said, “Air Age Media's partnership with ONEcount enables your advertising messages to reach and resonate with a precisely defined audience, making our digital properties an extraordinarily unique and high-value media buy for your brands.”
ONEcount, the identity-based DMP, has been named a finalist for the 2016 SIIA CODiE Awards in the Best Data Management Platform category. In addition to traditional DMP-type tools like audience segmentation and banner targeting, ONEcount provides a number of publisher-specific tools including:
        • Integrated dashboards that allow advertisers to review their own data
        • Invalid traffic detection and mitigation
        • ONEcount's answer to ad blockers — ClearView
        • Numerous integrations with key vendors to the publishing industry
“Our core mission is to make data actionable across all platforms, and these tools will help Air Age garner higher CPMs from their premium advertisers,” said ONEcount President Joanne Persico.
Using ONEcount, Air Age Media will be able to:
       • Segment and identify advertisers' best prospects
       • Target advertiser messages to qualified and engaged individuals with pin-point accuracy
       • Provide advertisers with detailed analytics and reporting
       • Deliver maximum ROI on each advertiser's investment

About ONEcount
ONEcount is the only identity-based DMP in the industry. It allows media companies to leverage their first-party audience data to provide precise targeting to individuals and look-alike segments across their media properties.
“ONEcount is breaking new ground in the DMP category by factoring identity into the equation,” said Sean Fulton, vice president of technology for ONEcount. “Advertisers are finding that identity-based targeting brings a higher return on their investment and are looking for platforms like ONEcount that can combine identity with behavior for a more complete picture of the customer.”

About Air Age
Air Age Media is the largest multimedia publisher of information for enthusiasts of radio-control cars, planes and boats. In addition to six marketleading magazines devoted to RC, aviation and diecast models, Air Age Media produces books, special issues, DVDs, a network of 10 websites, RCX, the world’s largest radio control expo and The Radio Control Show, the
only weekly RC show on the web.
Tuesday, May 31, 2016