The Association of Magazine Media

AMG/PARADE ANNOUNCES NEW INVESTMENT AND STRATEGIC SALES PARTNERSHIP WITH MADE IN NETWORK TO DEVELOP VIDEO CONTENT MARKETING ON YOUTUBE

New Venture Helps Brands Connect and Engage with Fans Across YouTube Community

New York, NY – January 23, 2018 - AMG/Parade is pleased to announce the formation

of a new investment and strategic sales partnership with Made In Network, a Nashville-based video-first media company, to develop brand channels on YouTube, including concept creation, channel management, video production and influencer marketing.

AMG/Parade will now sell custom brand channels in addition to offering impactful content across various platforms. Leading the sales efforts for the newly formed partnership are AMG/Parade SVP/Chief Revenue Officer Amy Chernoff and VP/Corporate Marketing and Video Solutions Monique Kakar.

AMG/Parade and Made In Network first partnered in 2015 on building AMG/Parade’s Community Table YouTube channel. In 2017, they teamed up to introduce a new weekly series, Best Parts, on Parade’s YouTube channel. Rollouts are planned for three more custom AMG/Parade channels over the next two years.

“Made In Network saw value in transforming our brands in video formats and we saw how Made In Network’s success is driven by a keen understanding of how to build engaged audiences on YouTube,” says Tracey Altman, AMG/Parade Executive Vice President. “YouTube is the latest generation of television and the future of how people consume media. It’s not only time to reimagine our own brands for digital native audiences but also to offer solutions to brands that are trying to reach this same target audience.”

CEO of Made In Network Kevin Grosch adds, “We are thrilled to join forces on this latest venture with AMG/Parade. Together, we are helping brands increase their reach, engagement levels and direct marketing. Brands also get results through managing YouTube channels, developing series sponsorships and creating custom YouTube content through turnkey, efficient and affordable programs.”

About AMG/Parade
AMG/Parade develops and distributes premium content across print, mobile, digital, video and audio platforms. Its brands include Parade, Relish, Spry Living, Athlon Sports & Life and American Profile's Community Table. The company's suite of newsstand titles are targeted to the sports, decorating and gardening, outdoors and pop culture categories. Based in Nashville, Tenn., and New York, the company also creates custom content for newspapers, major brand clients and retailers.

About Made In Network
Based in Nashville, Tennessee, Made In Network operates on the belief that creating original content on YouTube is the future of entertainment. Through strategic partnerships with Google, YouTube, and some of the world's greatest creators, Made In Network has established itself as a successful video-first media company. Made In Network builds and operates YouTube channels that generate nearly 100 million views per month to help brands connect with fans across the YouTube community. Made In Network is one of only a few companies in the world with YouTube certifications in both Audience Growth and Advanced Digital Rights Management.

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For Release: Tuesday, January 23, 2018
Contact: AMG/Parade, Alexis Collado

acollado@amgparade.com or 908-884-3764

 

 

Date: 
Tuesday, January 23, 2018