The Association of Magazine Media

AUTOMOBILE NAMES MAC MORRISON EXECUTIVE EDITOR

LOS ANGELES, CA – April 20, 2015 – TEN: The Enthusiast Network announced today that AUTOMOBILE, America’s leading automotive lifestyle brand, recently named Mac Morrison as Executive Editor. The hiring is the latest move in a drive to strengthen the storied brand’s print and digital platform strategy.

Morrison joins AUTOMOBILE from Autoweek, where he worked for 13 years, most notably as its Senior Motorsports Editor. There, he dramatically evolved Autoweek’s presence in the motorsports arena—especially in the digital space—and contributed heavily to the brand’s coverage of new vehicles. An accomplished writer, editor, manager, and long-range planner, Morrison brings a wealth of experience to AUTOMOBILE.

“I’m absolutely thrilled to bring Mac on as Executive Editor,” said AUTOMOBILE Editor-in-Chief Mike Floyd. “Mac has proven himself to be a leader and fantastic editor. His experience, energy, connections in the automotive industry, and unfailing desire to be the best at what he does will add enormous value to the AUTOMOBILE team.”

The hiring of Morrison is one of several key staff moves designed to streamline operations. Respected industry veteran Todd Lassa moves from Executive Editor to Detroit Bureau Chief, highlighting his strength as one of the industry’s preeminent automotive news editors. Christopher Nelson has been promoted to Senior Editor, and Rory Jurnecka joins the team as Features Editor. Jurnecka comes to AUTOMOBILE from MOTOR TREND, where he served as Associate Editor.

The staffing moves come as AUTOMOBILE has rolled out a redesigned magazine and refreshed website. Led by the efforts of Creative Director Darren Scott, the magazine has been refined in order to deliver a sophisticated look and approach. The AUTOMOBILE logo has evolved into a more elegant, serif face design, and inside, multiple updates have been made to the look and feel of the publication.

The refreshed AUTOMOBILE website at automomobilemag.com, features a mobile-optimized new car buying guide that is second to none in the industry. It also features updates that increase ease of use and encourage interactivity, with a focus on improving the mobile experience. Additionally, the AUTOMOBILE editorial team is dedicated to improving and expanding the brand’s presence on social platforms and creating dynamic video content.

“Regardless of platform, the goal will always be to bring the absolute best possible AUTOMOBILE experience to our audience, and the recent changes to the staff, magazine, and the website reflect that goal,” Floyd said. “While we realize our audience often wants different things depending on how they interact with the brand, we will always deliver words, photos, videos, and more in a way that respects the tradition and heritage that made AUTOMOBILE what it is today.”

About AUTOMOBILE

AUTOMOBILE, a brand of TEN: The Enthusiast Network, is America's leading automotive lifestyle brand and reaches 4.6 million readers monthly; through its print, online, and digital components, the brand counts an audience of more than 6 million. AUTOMOBILE, which presents the annual All-Stars awards, is written for the sophisticated enthusiast and profiles high-end vehicles with compelling editorial and photographic content. For nearly three decades, AUTOMOBILE has set the standard for automotive journalism, maintaining its devotion to auto adventure and an editorial approach that emphasizes "No boring cars!"

About TEN: The Enthusiast Network 

TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive VOD channel, and the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.

CONTACT: Ryan Payne, SVP, Marketing, TEN: The Enthusiast Network

RPayne@enthusiastnetwork.com or 949-705-3105  

Date: 
Monday, April 20, 2015