The Association of Magazine Media

BAUER MEDIA GROUP NOW EUROPE’S LARGEST RADIO GROUP

ANTI-TRUST AUTHORITIES APPROVE TAKEOVER OF SBS DISCOVERY RADIO

Hamburg, 13 July 2015 – SBS Discovery Radio now belongs to Bauer Media Group. The Nordic anti-trust authorities have approved the takeover of the region’s largest private radio group.

“With the takeover of the SBS Group, Bauer Media Group has become Europe’s largest radio group,” says publisher Yvonne Bauer, with reference to the number of daily listeners. “The acquisition of SBS Radio is a further milestone in our internationalisation strategy. Our presence in the Nordics underlines our alignment as a global media group.”

SBS Discovery Radio is the market leader in Sweden and Denmark and number two in Norway and Finland. The approved transaction has made Bauer Media Group the market leader in four European countries with almost 100 radio stations reaching 23.6 million listeners every day.

Press contact:
Bauer Media Group
Head of Corporate Communications Andrea Fratini
T +49 40 30 19 10 19 presse@bauermedia.com http://twitter.com/bauermedia_news

The Bauer Media Group is one of the world’s most successful media companies. More than 600 magazines, over 400 digital products and 100 radio and TV stations reach millions of people across the globe. The corporate portfolio extends to include print shops, postal, distribution and marketing services. The Bauer Media Group’s global positioning underscores its passion for people and brands. The message “We think popular.” illustrates the Bauer Media Group’s self-perception as an organisation with a range of popular media, creating inspiration and motivation for its global workforce of some 11,000 employees in 20 countries. 

Date: 
Monday, July 13, 2015