The Association of Magazine Media

Better Homes and Gardens Debuts 'Life in Color' Tagline

Carrie Carlson/ /212.551.7053

Lauren Doyle/ /212.551.7087




NEW YORK, N.Y. (July 15, 2014) – Better Homes & Gardens debuts its new tagline, ‘Life in Color,’ with the August 2014 issue, hitting newsstands today. The new tagline reflects the Better Homes and Gardens reader, infusing color into each aspect of their lives—whether it’s through decorating, entertaining and cooking or outdoor living and gardening. ‘Life in Color’ appears on the spine of the magazine this month and will replace ‘It’s Where Life Happens’ moving forward.


Better Homes and Gardens helps readers live ‘Life in Color’ by sharpening their vision of the life they want to lead, through stunning visuals, a perfect balance of substance and surface, and a blend of expert advice and ideas.


Gayle Butler, Editor-in-Chief, Better Homes and Gardens says, “’Life in Color’ expresses the way we fuel our 40 million readers’ passion to live a more colorful life.  It’s not just about literal color, but the color that comes from celebrating, trying new things, collecting new experiences, and from putting together a home that reflects who you are.”


“The new tagline truly reflects the BHG reader—self-actualized and confident,” added Christine Guilfoyle, Senior Vice President & Group Publisher, Better Homes and Gardens. “It offers marketers a chance to connect with this engaged audience of consumers who turn to this trusted brand for fresh ideas and products that help make living in color a reality.”


About Better Homes and Gardens

Better Homes and Gardens serves, connects and inspires readers who infuse color into each aspect of their lives. Reaching 40 million readers a month via the most trusted print magazine, the brand also extends across a robust website, multiple social platforms, tablet editions, mobile apps, broadcast programs and licensed products. Better Homes and Gardens fuels our reader’s passions to live a more colorful life through stunning visuals, a balance of substance and surface and a blend of expert and reader ideas. Better Homes and Gardens is published twelve times a year by Meredith Corporation [NYSE: MDP], with a rate base of 7.6 million. Additional information may be found at | Follow us on Facebook: |Twitter: |Pinterest: | Instagram:


About Meredith Corporation

Meredith Corporation is the leading media and marketing company serving 100 million American women every month through multiple well-known national brands and local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, food, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, digital, mobile, tablets, and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners. Meredith’s daily one hour lifestyle program, The Better Show, airs weekdays in more than 160 markets across the U.S., and to 90 million homes on the Hallmark Channel. 


Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies. Meredith Xcelerated Marketing has significantly added to its capabilities in recent years through the acquisition of cutting-edge companies in digital, mobile, social, healthcare, database, and international marketing. 


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Wednesday, July 16, 2014