The Association of Magazine Media

BONNIER CORP. LAUNCHES FIRST EVER CHATBOT WITH SKYPE

Introduces the SAVEUR Bot in Time for Thanksgiving

November 2, 2017 (New York, NY) – Bonnier Corp. has partnered with Skype to launch the SAVEUR bot, it was announced today by Sean Holzman, Chief Digital Revenue Officer, Bonnier Corp. This is Bonnier Corps.’ first bot and partnership with Skype.

In time for Thanksgiving, the SAVEUR bot lets users choose their own food adventure. Whether it’s learning about the science of food or planning their Thanksgiving dinner, the bot helps curious cooks become better informed and less stressed in the kitchen by tapping into SAVEUR’s vast recipe database. For the December holidays, users will be able to engage with the SAVEUR bot about making the perfect cakes, cookies, and desserts.

"We are excited to partner with Skype on Bonnier's first ever chatbot experience," said Sean Holzman, Chief Digital Revenue Officer, Bonnier Corp. "Media companies are trying to reach their audiences through multiple channels and we believe SAVEUR is the perfect brand to experiment with on this increasingly popular technology allowing us to engage directly with Skype's users."

"Readers are looking for ways to cut through the noise of social media, and the SAVEUR bot allows us to have two-way, interactive conversations with Skype users around the globe,” said Adam Sachs, Editor in Chief of SAVEUR. “It’s a fun and quirky way to connect with audiences old and new, allowing us to learn more about the interests of individual readers while bringing them advice and recipes from a trusted food brand with over twenty years of experience.”

“The SAVEUR bot gives Skype users unprecedented access to thousands of recipes and cooking tips all in a conversational bot,” said Steven Abrahams, Product Leader at Skype, Microsoft. “It was a joy working with the editors at SAVEUR to create a food personality specific for our global audience.”

The bot is powered by Snaps, the leading conversational marketing platform for top Fortune 500 consumer brands. “We’re so thrilled to power the SAVEUR chat experience on Skype,” said Christian Brucculeri, Snaps CEO. “Foodies will be now able to get totally personalized access to their favorite recipes and holiday content right in their favorite messaging app."

The SAVEUR bot is available on the Skype platform (mobile, desktop, or their web browser of choice). To add the bot and start chatting on Skype, click the + icon and search for SAVEUR under Find Bots. Add SAVEUR to your contacts and say hello to your newest cooking assistant. A web version of the bot will also be hosted on SAVEUR.

PRESS CONTACT
Stefanie McNamara, 212.779.5119, stefanie.mcnamara@bonniercorp.com

ABOUT SAVEUR
SAVEUR is the definitive go-to guide for passionate cooks and culinary explorers. Since 1994, SAVEUR has celebrated the culture of food, drink, entertaining, and travel through stunning

photography, well-tested recipes, and deeply reported stories that transport and inspire. Made for and by adventurous enthusiasts, we follow food to its source. SAVEUR is published by Bonnier Corp., one of the largest special-interest publishing groups with more than 30 brands extending into all platforms including magazines, digital media, events, and product licensing.

ABOUT SKYPE
Skype has been enabling the world's conversations for nearly 15 years. Skype is used by millions of users globally to make free video and voice calls, send files, video and instant messages and to share both special occasions and everyday moments with the people who matter most. Skype is available in 34 languages worldwide with users spending as many as 3 billion minutes on Skype in a single day. Visit www.skype.com for more details.

ABOUT SNAPS
Snaps makes business conversational using enterprise-level technology. Snaps is the top personalized marketing platform that powers the best AI chatbots, voice skills and social messaging experiences behind your favorite brands and celebrities including Marriott, Simon, AdAge, Lady Gaga and more. For more information, please visit makesnaps.com.

Date: 
Thursday, November 2, 2017