The Association of Magazine Media

CAR AND DRIVER AND SKIP BARBER RACING SCHOOL ANNOUNCE PARTNERSHIP

CAR AND DRIVER AND SKIP BARBER RACING SCHOOL ANNOUNCE PARTNERSHIP

JOINT INITIATIVE WILL PROVIDE ENHANCED EXPERIENCES ON AND OFF THE TRACK

 

NEW YORK (April 15, 2014)Car and Driver, the world’s largest automotive enthusiast publication, and Skip Barber Racing School, the industry leader in driver excellence, today announced a strategic partnership that brings customized motorsport experiences to the media brand’s readers and marketing partners. The joint initiative will continue throughout 2014.

 

Through the partnership, Skip Barber will receive key positioning in-book and through Car and Driver’s digital channels. Car and Driver will collaborate with Skip Barber to enhance class curricula, and advertising partners will have the opportunity to bring to life curated motorsport experiences.

 

“Skip Barber Racing School is the gateway to motorsports. One out of every three professional drivers in motorsports today is Skip Barber trained,” said Michael Culver, chief executive officer of Skip Barber Racing School. “This partnership will allow us to share our immense knowledge of driver training and to provide unprecedented access to highly valuable automotive influencers with Car and Driver’s audience and partners. We really couldn't ask for a more engaged and enthusiastic partnership."

 

Car and Driver advertising partners will have access to exclusive opportunities, including unrestricted use of Skip Barber scheduled Racing School sessions, co-branded class curricula, sponsored events, product sampling at Skip Barber locations, online exposure, and brand visibility in Skip Barber emails blasts. The program encompasses Car and Driver magazine, CarandDriver.com, and all Skip Barber Racing School locations including Lime Rock, CT, Road Atlanta, GA, Sebring, FL, and Mazda Raceway Laguna Seca, CA.

 

“This is truly an inspired partnership,” said Felix DiFilippo, publisher and chief revenue officer of Car and Driver. “Through this program, we have the ability to layer on an entirely new motorsport experience that is unique to Car and Driver and Skip Barber and authentic to our audiences and partners."

 

About Car and Driver

Car and Driver (http://www.caranddriver.com) is known for its expert editorial team that is highly regarded by car enthusiasts and automotive manufacturers for their integrity, engineering backgrounds, and high standards. The magazine is published monthly by Hearst Magazines (www.hearst.com), boasting the largest audience of any monthly automotive magazine. The Car and Driver brand is a leading source of information for automotive enthusiasts and in-market car buyers. The brand also extends to many platforms, including websites, mobile sites, radio, iPhone/iPad apps, events, custom marketing programs, and integrated marketing databases. Follow Car and Driver on Twitter at @CarAndDriver.

 

About Skip Barber Racing School

Since 1975, Skip Barber has operated a fully integrated system of racing schools, driving schools, racing championships, corporate events and special projects across North America. No other organization delivers such a combination of high quality instruction, equipment, facilities and memorable experiences. The Skip Barber Racing School fleet includes 150 race cars, 60 street cars, 30 transport and support vehicles paired with more than 200 dedicated professionals who all are working to create thousands of racing and driving education programs.

Date: 
Tuesday, April 15, 2014