The Association of Magazine Media

CDS Global Gives Publishers First Opportunity to Effectively Model Digital and Print Circulation

CDS Global gives publishers first opportunity to effectively model digital and print circulation

The CDS Global circulation model allows media companies to budget and plan for future business based on in-depth business intelligence regarding print and digital magazine performance, powering decisions that affect marketing campaign strategies, advertising rates and more.

Des Moines, IA (April 2, 2014)  – CDS Global today announced an enhancement to their magazine circulation model, making it the first to allow media companies to incorporate both print and digital issue-based magazine data into the budgeting and planning of their businesses. As the leading end-to-end business process outsourcer to the publishing industry, CDS Global currently helps the most well-known and respected media brands develop future strategies for more than 85 million in total circulation.

The latest model enhancement integrates print circulation data with sales data from third-party digital newsstands, such as Amazon, Apple, Barnes & Noble, Google and Zinio. Because digital data is delivered from vendors in disparate formats, CDS Global developed eEditions in 2012, the industry’s original and most robust solution for consolidating these metrics. Incorporating this normalized digital newsstand information from eEditions simplifies the modeling process and gives publishers better integration of print and digital circulation and sales.

“The CDS Global circulation model is the industry’s only modeling tool that combines fully consolidated, issue-based digital magazine metrics with print circulation data,” said Jim Plas, chief product officer at CDS Global. “Publishers have successfully used the model for years to make solid business assumptions for budgeting and planning. By incorporating digital magazine data, we have given them a tool that is even more powerful. As digital grows and becomes an increasing part of the publishing economy, we are leading the charge to help magazines accurately plan for their digital business in tandem with print.”

For nearly 30 years, the CDS Global circulation model has helped publishers like Hearst, Meredith and American Media, Inc. (AMI) make informed business decisions. With this enhancement, publishers now have the flexibility to view all of their print and digital sources of business together or separately for a complete picture. To ensure the most accurate business assumptions are made using the combined data, the CDS Global team offers recommendations and best practices.

Both the CDS Global circulation model and eEditions are available to any media company, regardless of print fulfillment provider.

Thursday, April 3, 2014