The Association of Magazine Media

Christina Poletto Named Lifestyle Editor Of Better Homes And Gardens

NEW YORK, N.Y. (January 17, 2012) – Meredith Corporation (NYSE:MDP) announced today that Christina Poletto has been named Lifestyle Editor, Better Homes and Gardens (BHG), effective immediately.

Poletto joined Meredith in 2010 as the Senior Publicity Manager for the BHG brand. In her new role, she will oversee the magazine’s front of the book FRESH section, which focuses on entertaining, style, innovation, and ideas for living well.  She will report to Katherine Pushkar, Senior Deputy Lifestyle Editor of BHG.

“Christina has impressed us with her tremendous passion and fresh, creative thinking,” says Gayle Butler, Editor-in-Chief, Better Homes and Gardens.  “She also brings us strong skills in socializing content. We are thrilled to welcome her to the editorial team.”

Prior to joining Meredith, Poletto was the Founder of Cinch Publicity where she worked on campaigns for a broad range of lifestyle, shelter, and design clients. Before starting Cinch, Poletto was the Director of Public Relations & Lifestyle Marketing at UPP Entertainment Marketing in Los Angeles where she created PR and marketing campaigns for clients such as Pacific Sunwear and Helly Hansen. She began her career serving as an Account Executive at Gibbs and Soell Public Relations.

Poletto has a B.A. in History from The University of Massachusetts, Amherst and is currently working on an Interior Design degree from Parsons New School. She resides in Brooklyn with her husband and will continue to be based at Meredith’s New York offices at 805 Third Avenue. 

About Meredith Corporation

Meredith Corporation (NYSE: MDP; is the leading media and marketing company serving American women.  Meredith features multiple well-known national brands – including Better Homes and Gardens, Parents, Family Circle,, Ladies' Home Journal, Fitness, More, American Baby, EveryDay with Rachael Ray and FamilyFun – along with local television brands in fast-growing markets.  Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, online, mobile, tablets, and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners.

Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies. Meredith Xcelerated Marketing has significantly added to its capabilities in recent years through the acquisition of cutting-edge companies in digital, mobile, social, healthcare, database, and international marketing.  Most recently, Meredith made a strategic investment in London-based Iris Worldwide, a leader in experiential marketing.

A hallmark of Meredith's business model and financial profile is its ability to consistently generate substantial free cash flow by leveraging the strength of its multi-platform portfolio.  Meredith is committed to increasing Total Shareholder Return through dividend payments, share repurchases and strategic business investments. Meredith has paid a dividend for 65 straight years and increased its dividend for 19 consecutive years.  On October 25, 2011, Meredith announced a 50 percent increase in its annual dividend to $1.53 per share.

Thursday, January 17, 2013