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COBBLESTONE BREAD CO. AND SOUTHERN LIVING TEAM UP FOR FIRST-EVER TAILGATE TOUR

COBBLESTONE BREAD CO. AND SOUTHERN LIVING TEAM UP FOR FIRST-EVER TAILGATE TOUR

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Partnership Includes Food Truck Tour @ Auburn, USC and UGA
And Southern Living’s Biggest Rivalry Digital Campaign

Birmingham, AL (September 16, 2014) – Now that college football season is underway, Cobblestone Bread Co. proudly announces its exclusive sponsorship of the first-ever Southern Living Tailgate Tour.  The partnership includes three food truck stops and culinary contests, as well as an impactful digital campaign.

The Southern Living Test Kitchen and Cobblestone Bread Co. food truck are travelling to three SEC college towns—Auburn University, University of South Carolina and University of Georgia—on Saturday game days, beginning October 4.  Southern Living Test Kitchen professionals will compete against Cobblestone Bread Co.’s Chef Nathan Lippy in a “Sandwich Smackdown,” complete with live recipe demonstrations, free samples, and a co-branded social sharing photo booth.

Here is the full tour schedule:

October 4, 2014: LSU @ Auburn University

  • Location: Gay Street Parking Lot (Downtown Auburn)
  • Sandwich Smackdown: Nathan Lippy vs. Southern Living’s Robby Melvin

November 1, 2014: University of Tennessee @ University of South Carolina

  • Location: South Carolina State Fairgrounds (across from the stadium)
  • Sandwich Smackdown: Nathan Lippy vs. Southern Living’s Julie Grimes

November 29, 2014: Georgia Tech @ University of Georgia

  • Location: The Classic Center (Downtown Athens)
  • Sandwich Smackdown: Nathan Lippy vs. Southern Living’s Vanessa Rocchio

The competing Southern Living Test Kitchen professionals are Test Kitchen Director Robby Melvin, Senior Food Editor Julie Grimes, and Test Kitchen Professional Vanessa Rocchio. Chef Lippy, a graduate from the Culinary Institute of America, hosts and produces culinary content for Cobblestone Bread Co., The HUNGRY Channel, Wholly Guacamole and NathanLippy.TV.  Southern Living will serve Buffalo Chicken Meatball Sliders on Cobblestone Bread Co. Windy City Hot Dog Buns; Chef Nathan Lippy will prepare a Chicken Bruschetta with Mozzarella and Balsamic Glaze on Cobblestone Co. White Grinder Sub Rolls. The recipes are available on cobblestonebreadco.com.

The partnership also includes the Southern Living’s Biggest Rivalry digital campaign.  Southern Living editors chose the top 26 college football rivalries across the region for readers and fans to vote for The South’s Biggest Rivalry. Voting is now open until September 30, 2014 on southernliving.com/rivalry.  One vote per day is counted toward the final tally. Votes placed on Saturdays count twice toward the final tally. Vote daily for a chance to win $2,000.

Follow @Southern_Living on Twitter and “like” us on Facebook for more details on the events.  Follow Cobblestone Bread Co. on Facebook at Facebook.com/cobblestonebreadco, on Twitter and Instagram  @CBCbreads. 

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About Southern Living 

Southern Living celebrates the essence of life in the South, covering the best in Southern food, home, garden, and travel. Reaching more than 16 million people each month, Southern Living connects consumers to the region's rich culture through a variety of print, digital, mobile, tablet and event platforms. Headquartered in Birmingham, AL, the rapidly expanding Southern Living brand is part of Time Inc., one of the largest media companies in the world.

About Cobblestone Bread Co.

Cobblestone Bread Co. is dedicated to one thing—bread. We mix it, knead it, bake it and deliver it to you fast. And we do it all so you can enjoy the freshest, most flavorful bread imaginable. We're passionate about making great bread because you're passionate about eating it! We know great bread – it's our middle name after all – and we've been perfecting the art of making bread since we opened our very first bakery. We are a group of food enthusiasts who adore sandwiches, and we're committed to only baking bread we'd proudly serve our friends and family. That's why we say each CBC product is "crafted with care, better when shared." It's the CBC way.

Contact:

Raina Dembner, 212.522.4305, raina.dembner@timeinc.com

Date: 
Tuesday, September 16, 2014