The Association of Magazine Media

CONDÉ NAST DIGITAL AUDIENCE SOARS AS GROWTH RATE REACHES RECORD LEVELS

Digital Video More Than Doubles Year-Over-Year with Record-Breaking 233 Million Total Views

NEW YORK, NY – January 19, 2016 – Condé Nast continues to see strong growth in the company’s digital audience, recording the best month ever in December 2015.  comScore reports that Condé Nast reached 112.6 million consumers, representing a 46% increase over December 2014  and ranking the company #15 among comScore’s top 100 properties, ahead of Vox Media, Hearst, SheKnows Media, ESPN, Meredith Digital, BuzzFeed, New York Times Digital and Scripps Network.  Additionally, December marked the 26th consecutive month during which Condé Nast ranked #1 among affluent millennials in the lifestyle category, with an all-time high 15.9 million unique visitors.  Condé Nast’s digital video also reached its highest monthly total ever with 233 million views in December, breaking the previous record by an increase of 67%, and more than doubling year-over-year.   
 

The following Condé Nast brands recorded their highest traffic month ever in December 2015:

Allure +40.4% YOY

Architectural Digest +40.4% YOY

Bon Appétit +54.9% YOY

Brides +76.2% YOY

Condé Nast Traveler +21.4% YOY

GQ  +53.6% YOY

+197.5% YOY

“The unrivaled creativity at the core of this company powers the remarkable content from our brands, which now attract the largest audience to date in our more than 100 year history,” said Fred Santarpia, executive vice president and chief digital officer of Condé Nast. “Our significant digital growth each month now delivers the scale to match the incredible influence of our world-class content.”

Furthermore, the company’s digital video now ranks #25 in video views among comScore’s Top 100 Video Properties, ahead of Defy Media, BuzzFeed, DailyMotion, Vice, Viacom Digital and Hearst.  Condé Nast video is the #1 Lifestyle brand for affluent millennials, reaching an audience twice as large as its next closest competitor. 

“We’re constantly exploring new approaches to engage audiences and deliver the best digital video experience across platforms,” said Joy Marcus, executive vice president and general manager, digital video for Condé Nast Entertainment. “Our record digital video growth speaks to the premium and relevant content we produce every day across all content categories.”

The top 5 performing videos in December 2015 were:

Drake’s “Hotline Bling” Gets Reimagined by 13 Celebrities (W)

Watch Maddie Ziegler Dance with The Rockettes (Teen Vogue)

Star Wars Star Covers Bill Murray SNL Song (GQ)

This Guy Can Teach You How to Memorize Anything (WIRED)

Have a Jewish-Chinese Christmas with This Deli Meat Fried Rice (Bon Appétit)

Condé Nast’s mobile audience also saw significant growth last month, reaching a monthly average of 80.5 million consumers—an incredible 90.3% increase over the previous year.  Inclusive of its 15 print platforms, the company now reaches a total audience of 143.4 million consumers in the U.S.

Source:  comScore December 2015

About Condé Nast:
Condé Nast is a premier media company renowned for producing the highest quality content for the world's most influential audiences.  Attracting 143.4 million consumers across its industry-leading print, digital and video brands, the company’s portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene and Pitchfork.  The company’s newest division, Condé Nast Entertainment, was launched in 2011 to develop film, television and premium digital video programming.

Over the past 20 years, Condé Nast has reached record profits, tripling its topline growth and exponentially expanding its content distribution.  During the same period, the company earned more editorial, design, digital, advertising, video and business awards than any competitor in the industry.  In 2014, the corporation was recognized as one of the fastest-growing companies in the digital video business and was one of LinkedIn’s Top 25 Most In-Demand Employers.  The company has recently relocated to its new global headquarters at 1 World Trade Center, where it plays a leading role in the resurgence of Lower Manhattan.

For more information, please visit condenast.com and follow @CondeNast on Twitter.

MEDIA CONTACT:

Joe Libonati, VP Corporate Communications

Joe_libonati@condenast.com or 212-286-4916

Date: 
Tuesday, January 19, 2016